GroupAndTravelTravelling with your friends. Easy. Fun. Cheap.

Product (new proposition 1/2)Organising a holidays with your friends is often a nightmare. Sms, mail, pub nights, maybe a facebook group are just the best way to collect a lot of disorganized information and you end up finding too hard to understand the options liked by everybody.

And, when you finally get the crew together, why you should pay the same price as you'd be travelling alone? You think you deserve a discount for a 8 persons booking! We do think the same.

Product (new proposition 2/2)

In GroupAndTravel you can- Login and Create a trip- Invite friends to the trip- Insert the date, destination, budget, kind of trip… Or if you are not sure. Organize in 5 seconds a polls to share the decision with your friends- Everybody can access the hotels and itinerary list and select proposals. people can like the proposals, comment, or ....dislike them!- Access to amazing group deals based on your inputs and Facebook profile. - Easy planning process, a trip everybody like, and save money for group deals.

From past to presentBased on the results of analysis, survey and face to face interview, we changed our previous main proposition.

Until now, we wanted to implement a solution for people travelling with friends while promoting sustainable tourism. We believed that these two trends together could offer a complete solution to our customers.

We learned a lot about it. And after talking with several people and analyze market information we sadly decided to remove the sustainability promotion from the main proposition and focusing on group travel. In this presentation we explain why.

Survey

Survey is available at

https://docs.google.com/spreadsheet/viewform?fromEmail=true&formkey=dENjSVBWSVkwMGRCdlE2RDBCX0psdmc6MQ

Survey

In the following slides we present the most significative statistics extracted from the survey we prepared.

Survey 1/5

this helped us to understand the type of travel we should help to organize

Survey 2/5

Too many channels

Survey 3/5

Survey 4/5

Survey 5/5

Sustainability is a key point to only to 33% of the interviewed.

Market Size 1/3

Market size 2/3The target market of GroupandTravel is people travelling in groups and using internet for theirresearch and bookings.

GroupandTravel’s Total Available Market (TAM) is the global Group Tourism market.In 2011, international tourism generated US$ 1030 bn in export earnings (source:UNWTO)According to our survey, people go on average 3.5 times per year on holiday. Thesame survey sample told us that in a typical year they were going on average 2.7times on a group holiday. We can therefore assume that in 77% of the case peopletravel in groups (family, friends...) rather than alone.The global Group Tourism industry could have represented US$ 793 bn in 2011.

Market Size 3/3GroupandTravel’s Served Available Market represents the Online Group Tourism market.There were an estimated 2.4 bn internet users worldwide in June 2012 according toInternet World Stats.According to PhoCusWright, the global online travel market was estimated to beworth US$ 288 bn in 2011.Keeping the same ratio of group travellers from our survey, we can estimate that thesize of the online group travel market is US$ 221 bn.

Face to face - best quotes 1/4 "I love group travels but planning them is a real hassle. The real problem isto convince other people to join you on the adventure, they postpone their decisionand they end up paying a lot for their plane tickets."Jamie

If there is a clear deal and saving on something to do in the destination, and I was already planning on buy (e.g. theatre tickets, airport transfers) I'd consider to purchase it in advance. Sam

"

Face to face - best quotes 2/4"Sustainable, ecology, social,.. I would like to see the metric divided by types. Needs to ensure the cheaper options are anyway show. "Jessica

"Try to ensure thst the overall trip is facilitated, for example with transport from Airport to Hotel"Ville

"I do not use to plan the trips in groups, but if the web site and application makes it cheaper, and gives good information i will use it"Mona

Face to face - best quotes 3/4"The emails chains end up being very long, it’s hard to look back forinformation. You also have to chase people to know on which dates they are available, if they have booked their train/ plane tickets…"Marie

I usually know where to go, because my vacation are often based on visiting friends living abroad. The decision about "when" is often based on the cheapest flight.. Lorena

Face to face - best quotes 4/4

I am not an expert in responsible tourism so it’s always good to learn if there are betteroptions available in terms of sustainability.Marie

"I'd interested in Sustainable trips but I’m not too much into green/ tree-hugging trips. I still want my holidays to befun. However I’m always interested to learn about small hotels and activities thatsupport local communities."Jamie

I would love the list of activities, but I'd never book them in advance!Ville

J

Face to face - lessons learned*We found out that the word "Sustainability", can be quite dangerous.We have the impression that sometimes it is wrongly associatedwith "more expensive", "bad service" and "boring". * For independet traveller, choices and price are always the main things they consider. - - It's a competitive market. Proposition must be intuitive and convenient - the lessons learnt from the interviews are invaluable. We are planning to do more as we keep working on the product, more focused on the new proposition.