presentation - nurses agency - 2016.pdf
TRANSCRIPT
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EXECUTIVE DEVELOPMENT PROGRAM
SYM IOSIS
NURSING FOR THE WORL
A Healthcare Recruitment Agency
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2 3 4 5
INTRODUCTION
MARKET OVERVIEW BUSINESS IDEA SURVEY RESULTTHE PROPOSAL
PRESENTATION AGENDA
1
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876
MAIN PLAYER MARKETING PLAN FINANCIAL CONCLUSIORECOMMEN
9
PRESENTATION AGENDA
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Act as intermediary, match employment needs
EMPLOYMENT AGENCY
Why companies need to use employment agency services
1. Speed and efficiency
2. Access to wider pool of talent
3. Low risk ‘no placement-no fee’
4. Reduce employee turnover costs
INTRO
Why KPJ needs to have this business
1. Business diversification / intrapreneur development
2. Complement : Education & Hospital
3. New income stream (capitalize opportunity cost)
4. Business intelligence
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EMPLOYEERELATIONS
03
COMPLIANCE
05
SAFETY
02
COMPENSATION &
BENEFITS 04
TRAINING &DEVELOPMENT
06
RECRUITMENT
01
HUMAN RESOURCE FUNCTIONS INTRO
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Why??
Better Offer
Work ove
Underpaid
Boredom
Limited development
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Public Clinic Dentistry Clinic 1Malaysia Clinic Private Hospital Public Hospital
2836
667
195 >170 139
Public Private
80,000
43,000
Total Nurse In Malaysia
Source: www.sinarharian.com.my
MARKNO. OF HOSPITAL/CLINIC
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AREA OF CONCERN
Increase turnover
Increase
nurses
Turnover
Declining
Number of
Nurse
Nurse
BargainPower
Graduatednurses
Local &InternationalRelocation
RepatriationSourcing fromWider market
1 K l j S i K ih t B k t S i B l h (KSKB) S l
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1. UCSI University2. Nilai University3. SEGi University4. MAHSA University5. KDU University College6. Lincoln University College7. Murni International College8. Asia Metropolitan University
9. KPJ Healthcare University College10. International Medical College (Pantai)11. University College Shah Putra (UCSA)12. Ramsay Sime Darby Healthcare College13. International University College Art & Science (IUCAS)
1. Kolej Sains Kesihatan Bersekutu, Sungai Buloh (KSKB) Selangor 2. Kolej Kejururawatan Kuala Terengganu, Terengganu3. Kolej Kejururawatan Seremban, Negeri Sembilan4. Kolej Sains Kesihatan Bersekutu, Kuching Sarawak 5. Kolej Kejururawatan Kubang Kerian, Kelantan6. Kolej Kejururawatan Sungai Petani, Kedah7. Kolej Kejururawatan Kota Kinabalu, Sabah8. Kolej Kejururawatan Johor Bahru, Johor
9. Kolej Kejururawatan Kuantan, Pahang10. Kolej Kejururawatan Sandakan, Sabah11. Kolej Kejururawatan Alor Setar, Kedah12. Kolej Kejururawatan Taiping, Perak 13. Kolej Kejururawatan Sibu, Sarawak 14. Kolej Kejururawatan Pulau Pinang15. Kolej Kejururawatan Muar, Johor 16. Kolej Kejururawatan Ipoh, Perak 17. Kolej Kejururawatan Melaka
NURSING COLL
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STRENGTHS
• Local & International expansion• Expanding healthcare Uni/college• Group synergy• High mobility of nurses• Strengthening international networks
WEAKNESSES
•Lack management expertise
• Lack brand equity
OPPORTUNITIES
• High demand for nurses• Repatriation and relocation•
Potential expansion to other positon• Development young skilled nurses• Increase international collaboration• Sustainable healthcare business
THR TS
• Reputable player• Unsustainable wage•
Economic downturn• Global political instability• Data security
S
W
O
T
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01
02
03
Nurses
Accreditation
Networking
Data
managem
Marketing
plan
Packageoffered
For Healthcare Employment Agency
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To establish a healthcareemployment agency
Offer either contract /permanent placement
for both local &international
THE PROPOSAL
To start/focus theAgency’s services for
nurses in phase 1
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OBJECTIVES
To bridge the gap between hospitals and pool of talents
VISIONTo be the global leader in healthcare recruitment agency
DETAILED OBJECTIVES
41 32
Get 5,000nurses
registeredwithin 2 years
Expandnetworks &penetrate
overseasmarket
Efficientlymanage
database
Monitormarket trends& adapting
changes
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SCOPE OF WORKS
Sourcing/screening/interviewing
Obtain and mainstream job vacancies
Data management
Local and international recruitment
Local & international relocation
International repatriation
Training management
St t
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RM141,42
Legal 5,000
Rental (3 months upfront) 15,000 Stationary 500
Computer & software 15,000
Office Equipment & Security system 5,000
Furniture & Fitting 15,000
Renovation 30,000
License Application Fee 25
Total Start-up expenses 141,425
Others
Others: RM85,525
Start-up Expenses RM
Web Design & Dev elopment (plus add on) 20,000
Web Application (plus database 90G) 25,000
Domain name 100
Web hosting 500
Search Engine Optimization 9,000
Web maintenance 1,000
Hosted Email Setup 300 WebsiteC
osting
Website: RM55,900
Start up expenses
G t/P i t
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Univer
/Colle
FLOW
Hospital
Markets
Government/Private
Repatriation Re-train
After Re-train
Qualified graduated nurses
Entering Job Market
1
2
How Are We D
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How Are We D
No repatriation services
Easy repatriation & relocation
Serve internal & external cli
Serve Specific hospital
Lower staff turnover cost
High turnover cost
Concentrated sources
Wider sourcing area
BEFORE
AFTE
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SYMBIOSIS
SAMPLE WEBPAGE
MAIN P
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Place Your Picture Here
Recruitment Associate
Offers contract employment
HQ: Petaling Jaya,
Branches: Penang, Johor,Sarawak, Sabah
Started in 2006
Offers various short term
courses, seminars, workshopsand personal coaching
MAIN P
http://www.apha.com.my/contact.htmlhttp://www.apha.com.my/contact.html
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1977
SINCE
40CLIENTS
MALAYSIA
5SINGAPORE
2UAE
4BRUNEI
1
SAUDI ARABIA28
KINGDOM OF SAUDI ARABIA MALAYSIA
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KINGDOM OF SAUDI ARABIA
1. King Khalid Military City Hospital, Hafr Al Batin
2. Northwest Armed Forces Hospital, Tabuk
3. King Fahd Military Medical Complex, Dhahran
4. National Guard, King Abdulaziz Medical Cities, Dammam
5. National Guard, King Abdulaziz Medical Cities, Al Hassa
6. King Abdul Aziz Airbase Hospital, Dhahran
7. Naval Base Hospital, Jubail
8. King Khalid University Hospital , Riyadh
9. Security Forces Hospital , Riyadh
10. National Guard, King Abdulaziz Medical Cities, Riyadh
11. Prince Sultan Cardiac Centre, Riyadh
12. Riyadh Military Hospital , Riyadh
13. King Khalid Eye Specialist Hospital , Riyadh
14. King Faisal Specialist Hospital & Research Centre, Riyadh
15. Sultan Bin Abdul Aziz Humanitarian City Hospital, Riyadh
16. King Fahad Medical City MOH
17. Armed Forces Hospital , Wadi Al Dawasir
18. King Abdul Aziz University Hospital, Jeddah
19. King Faisal Specialist Hospital & Research Centre, Jeddah
20. National Guard, King Abdulaziz Medical Cities, Jeddah
21. King Fahad Armed Forces Hospital, Jeddah
22. King Abdullah Medical City, Makkah
23. King Abdulaziz Medical City, Madinah
24. Al-Mashfa Hospital, Jeddah
25. Al Hada Military Hospital, Taif
26. Prince Sultan Hospital, Madinah
27. Royal Commission Hospital, Yanbu
28. Armed Forces Hospital, Khamis Mushayt
MALAYSIA1. Sime Darby Medical Centre, Selangor 2. Prince Court Medical Centre, KL3. Mahkota Medical Centre, Melaka4. Regency Medical Centre, Johor 5. Adventist Medical Centre, Penang
UNITED ARAB EMIRATES1. Sheikh Khalifah Medical Centre, Abu Dh2. Al Corniche Hospital, Abu Dhabi3. American Hospital Dubai4. Tawam Hospital, MOH Al Ain
BRUNEI1. Gleneagles JPMC
SINGAPORE1. National University Hospital
Parkway Medical
clien
28
1
1
4
5
http://www.melorita.com/recruitments/http://www.melorita.com/recruitments/
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KPJ Johor, Maharani, Tawakkal, Kajang, Damansara, Penang
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63%31%
6% 0%
Age
18-29 30-39 40-55 >55
Diploma
87%
Bachelor
Degree
12%
Master1%
Education
Diploma Bachelor Degree Master
KPJ Johor, Maharani, Tawakkal, Kajang, Damansara, Penang
24%Post Basic
88%
Working Overseas
91% FEMALE Gender
SURVEY RESULT
140Sample size(KPJ NURSES)
Duration to serve in oversea Preference Methods
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6%
75%
7%
1% 11%
Duration to serve in oversea
6 years
Others
71%
18%
1% 10%
Preference Methods
Eag
Inse
Pm
Nin
19%
28%
23%
30%
Length of Service in KPJ
6 years
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89%74%
11%
WOULD YOU REGISTER
TO AN AGENCY
ARE YOU WILLINGTO BE REEMPLOYED
26%
Yes YesNo No
MARKETING PLAN
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As a new company ventured into this market, this company needs to penetrate and
develop brand equity.
MARKETING OBJECTIVE
MARKETING PLAN
MARKETING MIX
Product
/Services Price Place Promo
• Sourcing• Local & internationalrecruitment
• Internationalrepatriation
•
Training management
International: Toreceive payment ofone month salary.
Local: equal to 15% ofone month salary
• Local & International • E-marke• Direct m• Exhibitio• Advertis
• Search EngineOptimization
• Google Adwords• Social media
E-marketing
• Cold call• Partnership
Direct marketing Exhibitions
• Flyer •
Banner• Brochu
Advert
• KPJ Group• Local & international
PROMOTION MIX
Target M
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Saudi Arabia
Malaysia
Singapore Brunei
Germany
Oman
Target M
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manager
executiveexecutive
clerk
account & admin BD & marketing
account & admin
executiveBD & marketing
Manpower Requirement
Assumptions
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Office: Podium, Menara 238Space required : 1,000 sf
Average Revenue Per Placem
Local : 15% from a month sala
International : a month salary
Contract Period 1 year
(renewable)
Marketing Expenses
(5% from revenue projected)
Website development: OutsouMaintenance & update: 5% fro
total development cost
p
1
2
3
4
5
Profit & Loss Forecast
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Local Placement Year 1 Year 2 Year 3 Year 4 Y
ARPU RM2,700 RM2,700 RM2,700 RM2,700
No. of Placement 120 180 243 328 % Growth 50% 35% 35%
Fee Received 15% 15% 15% 15%
Revenue 48,600 72,900 98,415 132,860
I nternational Placement Year 1 Year 2 Year 3 Year 4 Y
ARPU RM13,000 RM13,000 RM13,000 RM13,000 R
No. of Placement 24 38 58 81 % Growth 60% 50% 40%
Revenue 312,000 499,200 748,800 1,048,320
Conservative
Profit & Loss Forecast
Profit and Loss Forecast for SYMBIOSIS Year 1 Year 2 Year 3 Year 4 Year 5
Revenue (Local) 48,600 72,900 98,415 132,860 179,361
Revenue (International) 312,000 499,200 748,800 1,048,320 1,362,816
Direct cost of Revenue (Local) 14,580 21,870 29,525 39,858 53,808
Direct cost of Revenue (International) 140,400 224,640 336,960 471,744 613,267
Gross Profit 205,620 325,590 480,731 669,578 875,102
GPM 57% 57% 57% 57% 57%
Operating Expenses
Sales & Marketing expenses 18,030 28,605 42,361 59,059 77,109
Total General & Admin Expenses 331,950 340,559 349,512 358,823 368,507
Other expensesConsultants (Interviewer) 20,000 25,000 25,000 25,000 25,000
Total Operating Expenses 369,980 394,164 416,873 442,882 470,616
Finance cost - - - - -
Profit Before Tax (164,360) (68,574) 63,858 226,696 404,486
Tax (25%) - - 15,964 56,674 101,121
Net Profit (164,360) (68,574) 47,893 170,022 303,364
NPM -46% -12% 6% 14% 20%
Conservative
Local Placement Year 1 Year 2 Year 3 Year 4
ARPU RM2,700 RM2,700 RM2,700 RM2,700
No. of Placement 240 360 486 656 % Growth 50% 35% 35%
Fee Received 15% 15% 15% 15%
Revenue 97,200 145,800 196,830 265,721
I nternational Placement Year 1 Year 2 Year 3 Year 4
ARPU RM13,000 RM13,000 RM13,000 RM13,000
No. of Placement 36 58 86 121 % Growth 60% 50% 40%
Revenue 468,000 748,800 1,123,200 1,572,480
Optimistic Profit and Loss Forecast for SYMBIOSIS Year 1 Year 2 Year 3 Year 4 Year 5
Revenue (Local) 97,200 145,800 196,830 265,721 358,723
Revenue (International) 468,000 748,800 1,123,200 1,572,480 2,044,224
Direct cost of Revenue (Local) 29,160 43,740 59,049 79,716 107,617
Direct cost of Revenue (International) 210,600 336,960 505,440 707,616 919,901
Gross Profit 325,440 513,900 755,541 1,050,868 1,375,429
GPM 58% 57% 57% 57% 57%
Operating Expenses
Sales & Marketing expenses 28,260 44,730 66,002 91,910 120,147
Total General & Admin Expenses 331,950 340,559 349,512 358,823 368,507
Other expensesConsultants (Interviewer) 20,000 25,000 25,000 25,000 25,000
Total Operating Expenses 380,210 410,289 440,514 475,733 513,654
Finance cost - - - - -
Profit Before Tax (54,770) 103,611 315,027 575,135 861,775
Tax (25%) - - 78,757 143,784 215,444
Net Profit (54,770) 103,611 236,271 431,351 646,331
NPM -10% 12% 18% 23% 27%
Optimistic
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JUSTIFICATIONS
PROJECT RETURN
57%Gross Profit Margin
• Complement currentbusiness (hospitals & KPJUC)
• Increase speed, savecost
COMMERCIAL FACTORSYNERGY FACTOR
•
Market growth• High demand for nu• Expanding networks• Market research (BI)
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Think globalPower ofinternal
database
High potentialgrowth &
opportunities
KPJ to venture into healthcare employment agency
specializing in nurses (first phase)
RECOMMENDATIONS
CONCLUSION