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NIMA

• Association 1966

• Exams 1972

• International accredited

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NIMA-Exams(on several levels)

• Marketing

• Marketing Communication

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The value of NIMA

• Based on input of the international business environment

• European Qualifications• Unique concept• International recognition of the

diploma

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NIMA accreditation

• NIMA has as the first European marketing association international accreditation

• NIMA diplomas are International recognized

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USP’s of programs

• International accreditation• No theory but competences are central• Trainers are experienced marketers• Modern but proven formula• Own language and own people• Practical approach in the lectures• Individual approach/ coaching• Networking

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We do not promise quality…

We guarantee quality!!!!

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Different NIMA programs

• NIMA-A• NIMA-B• NIMA Marketing communication-B

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NIMA-A

• Marketing practiticioner• NIMA Marketing-A is aimed to get knowledge, skills

and insight in the field of:– Basic marketing principles– Marketing tools– Marketing surroundings and the relation between

them

The essence of marketing

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NIMA-A

• Entrance level:– Knowledge of marketing– Higher education (management, economics)– At least two years of marketing related work

experience (marketing, sales, PR, account management)

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NIMA-A

• Education focused at:– Analysis– Development of 4/5 P’s and providing a good

knowledge of the different tools and theory– Financial consequences of marketing

• Exam:– Theoretical exam of around 2 times 2 hours– Practical exam of 1 hour

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NIMA-B

• Target group:– Marketing managers or equivalent level– People who want to become marketing manger

• Entrance level:– Strong knowledge of marketing– Higher education with specialization in marketing– At least two years of work experience in marketing

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NIMA-B

• Education focused at:– Writing of an operational marketing plan under

a given strategy• Exam:

– Theoretical exam of 2 1/5 hours– Practical exam of 1 hour

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Thank you for your attention!!