presentation: improving ed-tech purchasing

8/10/2019 Presentation: Improving Ed-Tech Purchasing

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Improving Ed-tech Purchasing


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There are over

14,000school

districts in the US...


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And countless educational

technology products...


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Ed-tech is a

$9 billion dollar industry


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Why is there such a disconnect

between schools and providers?


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Digital Promiseand

the Education Industry Association

teamed up to understand ed-tech procurement


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We gathered information from both

providersand educators


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From

54 districts&

47 companies


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0%

15%

30%

45%

60%

Superintendents Principals Business

Officers

Providers

Providers mostly unsatisfied

with procurement processes

Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied


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2.4

38.1

11.9

40.5

7.10%

12.5%

25%

37.5%

50%

Business officers split on

satisfaction with time taken



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62%

of providers say

procurementrequirements

directly influence

product

development


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60%of providers saymore efficient

procurement would

reduct product costs


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Here aresix key highlights


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Needs Assessment

is Informal


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Schools only scratch the

surface when assessing

instructional needs


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A clearer picture of instructional

challenges and priorities could improve

ed-tech product fit


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End Users

Arent Very Involved


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Students and teachersoften are not part of the ed-tech

decision making process


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CTOs & Curriculum Directors arereported to be most involved in

procurement process

Students/Parents District Staff

INVOLVEMENT

Teachers


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32%of providers satisfied

with involvement of

end users

Superintendents? 70%


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28.6

0.0

47.6

21.4

9.5

20.4

14.3

43.7

0.014.6

0%

12.5%

25%

37.5%

50%

62.5%

Respondent Group: Business

Officers

Respondent Group: Principals

Business officers and principals disagree on

de-centralized purchasing

Strongly Disagree Disagree Neutral Agree Strongly Agree


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Product Discovery is

Especially Difficult


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The market is flooded with ed-tech products,and schools struggle to sort through

whats available


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IF THERES A GOOD

VENDOR OUT THERE DOINGWONDERFUL THINGS, ITS

HARD TO FIND THAT

VENDOR.-Assistant Superintendent


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Schools need

better information about

available products


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Limited Meaningful Evidence

of Product Success


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Districts value rigorous

evidence, but fewproviders can afford to

develop it


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Districts often dont trustproviders evidence

Providers dont thinkdistricts know what

evidence to look for


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OUR INTERNAL EFFICACY

RIGOR IS RARELY AN ASSET

BECAUSE FEW DISTRICTS

KNOW HOW TO ASSESS OR

DIFFERENTIATE VENDOREFFICACY CLAIMS

-Provider


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29%

of technology

directors satisfied

with credibility of

providers evidenceof effectiveness


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With these evidence gaps,

districts and providers alike rely heavily

on referrals and pilots


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Most Pilots Arent Rigorous


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While pilots are used frequently,

they are mostly unstructured


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Most providers dont see

pilots as a clear path to scale


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4.3

12.8

29.831.9

25.5

31.9

36.2

21.3

4.3 2.10%

10%

20%

30%

40%

Opportunities to conduct pilots Opportunities to scale afterward

Providers: limited satisfaction with pilot

opportunities



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83%

of providers say

guidelines for post-

pilot expansion

(without new RFP)would help


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Providers Struggle in

Buyers Market


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Providers find it difficult

to rise above the noise in

a crowded market


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23%of providers satisfied

with ability to gain

visibility in a district


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Poor communication,

complicated and

untrusted RFPs, and time

delays add to their

frustrations


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So, what can be done toimprove ed-tech purchasing?


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Better guidelines for

Conducting needs assessments

Evaluating evidence

Administering pilots


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Incentives to get results &

show evidence

Simplified RFP processes

Clearer pilot guidelines


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By working together to improve these practices,we can get the right products into the hands

of the right teachers & students


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Learn more atDigitalPromise.org/marketplace

andEducationIndustry.org

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