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© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicChris Dedicoat - Networkers 2008

Dr. Cherif SleimanDir Advanced Technologies

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential3

Vehicle

Walk

Fixed

Walk

Fixed/Desktop

Technology Mega Trends

MOORE‘S LAW

1000

1

100

10

1980 1990 2000 2010

1Gbps

100Mbps

10Mbps

1Mbps

Gigabit DesktopDramatic increasein bandwidth from

1–1000 Mbps in 15 years

Moore‘s LawSilicon power doubles

every 18 months(500,000 x in 30 years)

Deliv

ere

d E

thern

et P

erf

orm

an

ce

Pro

cessor

Pow

er

NOMADIC WIRELESS BANDWIDTH

0.1 1 10 100

Mbps

Mobility

Outs

ide

Cam

pus

Within

Cam

pus

4G

3G2.5GWMN and

WiMax

DECT

Bluetooth

802.11b802.11

a/g802.11n

EDHOLM‘S LAW OF BANDWIDTH

1976 1984 1992 2000 2008

Million

Billion

Thousand

2.94 Mb/sEthernet

10 Mb/sEthernet

100 Mb/sEthernet

1 Gb/s Ethernet

802 .11g

802.11gMIMO

UMTS

Ricochetradio modem

56 Kb/s modem

28.8 Kb/s modem

56 Kb/s modem

First alphanumeric pagerWide-area

paging

110-b/s Hayesmodem

9600>b/s modem

Bits p

er

se

co

nd

METCALFE‘S LAW

Va

lue

# of Networked End Points

NetworkedEverything

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Visual Networking Everywhere…

TRANSCODE

ENCRYPT

STREAM

AD INSERTION

ENHANCE

QOS

TRANSRATEPROTECT

TRANSLATE

MULTICAST

COMPRESS


2005 2006 2007 2008

Bill

ion

s o

f S

tre

am

sVideo Growth

Experts predicted60-70 billion streams in 2007

9 billion video streams were servedover the Internet in 2005

31 billion video streams wereserved over the Internet in 2006

But July was 8 billion...

That‘s 250 billionstreams per year globally

in the US alone


The Importance of Visual Interaction

Sources: Human Productivity Lab 2006

Pearn Kandola:The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006

People remember……..

20%of What They Hear

Importance of Visual Traffic

30% of brain‘s cortex devoted to vision, 8% for touch and 3% for hearing

More than 60% of communication is non-verbal

70%of What They See and Hear

30%of What They See

© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6


Cisco Presents a Unified Architecture

for the Virtualized Data Center


Challenges

IT assets obsolete data center facilities every 5 years

9 to 18-month ROI on new projects

Increased operational costs across the board

Business continuance and disaster recovery

Increased end-user and line-of-business expectations


Responsiveness is #1 IT goal, not cost cutting

IT innovation, flexibility,

responsiveness

Efficiency, cost control

0% 10% 20% 30% 40% 50% 60% 70%

Improve IT responsiveness to business

Reduce IT costs

Contribute to business process optimisation

Simplify corporate compliance processes

Move to "IT as a service" model

Shift costs from maintenance to new projects

What are your IT organisation‘s top objectives during 2008?


Traditional IT Applications and InfrastructureSlow Business Responsiveness and Growth

Storage

Server

Network

Operating System

Business Logic

(Application)

The Computing ―Stack‖

Supply

Chain

Storage

Server

Network

Operating System

Business Logic

Inventory

Financial

Management

Storage

Server

Network

Operating System

Business Logic

AP/AR

Production

Storage

Server

Network

Operating System

Business Logic

Manufacturing

and Shipping

Customer

Support

Storage

Server

Network

Operating System

Business Logic

Customer

Care

Sales and

Marketing

Storage

Server

Network

Operating System

Business Logic

Sales

Operations

Human

Resources

Storage

Server

Network

Operating System

Business Logic

Payroll

Product

Development

Storage

Server

Network

Operating System

Business Logic

PLM and

Engineering

Enterprise

Application

Integration

Enterprise

Application

Integration

Enterprise

Application

Integration

Enterprise

Application

Integration

Enterprise

Application

Integration

Enterprise

Application

Integration

Enterprise

Application

Integration

Enterprise

Application

Integration Enterprise

Application

Integration

43% of IT departments are regularly unable to make requested changes [1]

70% of cost is running operations, 30% available for new projects

Business, Application and Infrastructure Silos

Applications Integrated via Multiple Complex Proprietary Interfaces

More Servers and Storage are purchased than are needed-

More space, heat, power, cooling used than necessary

Adding new technology or new applications very difficult

Cost-Agility-Resilience


Status Quo is Not an Option

Source: Gartner, 2006

“50% of Enterprise Class data centers will be

technologically obsolete within 24 months” - Gartner Group

• Storage growing at 40-70% per year

• Utilization ~10-25% (Servers/Storage)

• Power & Cooling ~25-30% of total DC costs outstripping Server Budget

• Operations taking another ~30% of total DC costs

• Information Retention extending from 3 to 10 years

• New Applications can take 60-180 days to deploy


CIO Priorities

Do more with less

Drive employee productivity with IT

Use IT to grow the business

Use IT to anticipate & respond to new market & customer requirements

Time

Do

lla

rs S

pe

nt

or

Re

qu

ire

d

Traffic

Applications

Budget

The CIO‘s dilemma

?Tactical Strategic Utility


Data Center Networking

Unified Fabric Architecture

Unified Computing

Inter-Cloud

Enterprise-Class Clouds

Data Center 3.0 Evolution

Consolidation Virtualization Automation Utility Market

We are here

Location

Freedom

HW

Freedom

Provisioning

Freedom

Business Process

Freedom


Catalyst 6509 Data Center Access Configuration (worst case):

- 2x 6,000 Watt Power Supplies

- 1x Sup720-3B and 384x 10/100/1000 ports with DFC-3B

Power Consumption ComparisonSwitch vs. Servers

384 attached Servers consume 171,648 Watts

Catalyst 6509 consumes 3,692 Watts (worst case)


Server Consolidation with Virtualization

ESX Server 3i

Hypervisor

Layer

Many Applications per ServerOne Application per Server

© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 16

Servers - 1998

CPU- 350 Mhz

I/O- 2 Gbps

Network- 100Mb

Servers - 2008

CPU- Quad 3.2 Ghz

I/O- 16 Gbps

Network- 1000Mb


Server200-500Mb

Server2-5Gb / s

VM VM VM VMHypervisor

Reducing Cable & Power Costs with Virtualization

Server200-500Mb

Server200-500Mb

Server200-500Mb

Server200-500Mb

+Memory

VM

VM

VM

VM

VM

VM

Up to

4XDensityIncrease

With 4 X 1GbE per Server

96 Servers per Nexus 7010

84 Servers per Cat 6509

12 Servers per Cat 4948

With 1 X 10 GbE per Server

256/512 Servers per Nexus 7010/7018

130 per Catalyst 6509

52 per Nexus 5020

24 per Catalyst 4900M


Virtual Machines

I/O Performance, Security, VM

Transparency

Challenges:

10GbE, VN-Link, Segmentation

Technologies:

VM Mobility

Addressing, Service Portability

Challenges:

Unified Fabric, FCoE, VN-Link

Technologies:


VN-Link Brings VM Level Granularity

Problems:

VN-Link:• Extends network to the VM • Consistent services • Coordinated, coherent management

VMotion• VMotion may move VMs across

physical ports—policy must follow

• Impossible to view or apply policy to locally switched traffic

• Cannot correlate traffic on physical links—from multiple VMs

VLAN101


Service Consolidation

AntiVirus

AntiSpam

FW

XML Acc

SSL Acc

IPS

AntiVirus

AntiSpam

FW

L4-7

SSL Acc

IDS

SSLTermination

LoadBalancer

FW

SSLTermination

SSLTermination

SSLTermination

SSLTermination

LoadBalancer

LoadBalancer

LoadBalancer

LoadBalancer

FW

FW

FW

IdentityRepository

DATA

LOGIC

UI

DATA

LOGIC

DATA

LOGIC

UI

DATA

LOGIC

RSS

SERVICES

UI UI LOGIC


ACE in Action: Functional Consolidation Within a Data Center

Before ACE

Multiple SeparateTCP terminations

GrowingComplexity and Cost

Failover Scenario—More Complexity

Scalability, Performance, Manageability

SS

L

Fir

ew

all

SL

B

Access

After ACE

Single TCP Termination,

Multiple Operations

ACE Helps Consolidate Functions and Creates a Simplified and Manageable Application Infrastructure


Service Virtualization

Consolidation is not enough

Virtualization is a must for an organization‘s ability to respond to market changes

The network is the platform for delivering virtual security, storage, application and compute services

Virtual

Rack

SAP

Oracle

Core

Banking

Service Chain


Cisco ACE with FWSM Reduces Power by 85%Component/Conversion Point Reduction

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Incremental Power Required (W)

• 85% power reduction with virtualized, integrated modules ~ 11kW

• Rack space saved by using virtualized, integrated modules ~30RU

• Additional savings from reduced cabling, port consumption and support costs

11,400 11,300

13,300

1,820

Design Efficiency

Performance Requirement

• 10 Gbps load balancing

• 20 Gbps Firewall

• 10 Virtual Contexts

• High availability

F5 BigIP

F5 Traffic Shield

JNPR Netscreeen


SAN Fabric Virtualization

Legacy

Solution

3 x Competitor‘s Storage Switches

SAN Island 1

(LSAN)

SAN Island 2

(LSAN)

SAN Island 3

(LSAN)

Primary SAN Router

Backup SAN Router

Tape Library

Cisco Storage SolutionTape

LibraryVSAN 1

VSAN 2

VSAN 3

>70% reduction in

switch energy used

MDS 9513 - 1 Switch, VSANs with

Inter-VSAN Routing


I/O consolidation Phase 1 (Mid 2008)

Reduction of server adapters

Simplification of access layer & cabling

Gateway free implementation –fits in installed base of existing LAN and SAN

L2 Multipathing Access –Distribution

Lower TCO

Fewer Cables

Investment Protection (LANs and SANs)

Consistent Operational Model

Today:

Parallel LAN/SAN Infrastructure

Inefficient use of Network Infrastructure

5+ connections per server – higher adapter and cabling costs

Adds downstream port costs; cap-ex and op-ex

Each connection adds additional points of failure in the fabric

Longer lead time for server provisioning

Multiple fault domains – complex diagnostics

Management complexity

I/O Consolidation

Enhanced Ethernet and FCoE Ethernet FC

LAN SAN BSAN A

Today


FCoE I/O Consolidation BenefitFewer HBA/NIC’s per Server

Customers purchase fewer NIC‘s and HBA‘s

FCoE HBA

FCoE HBA

FC HBA

FC HBA

NIC

NIC

FC Traffic

FC Traffic

Enet Traffic

Enet Traffic

FCoE

&

Enet

FCoE HBA aka Enode


FC HBA

FC HBA

NIC

NIC

FC HBA

FC HBA

NIC

NIC

Management

SAN BSAN ALAN

Today:

DCE and FCoE

Ethernet

FC

FC HBA

FC HBA

NIC

NIC

FC Traffic

FC Traffic

Enet Traffic

Enet Traffic

Today: Parallel LAN/SAN Infrastructure







Management complexity – firmware, driver-patching, versioning

I/O Consolidation Use Case


Today

Parallel LAN/SAN Infrastructure







Management complexity – firmware, driver-patching, versioning

Management

SAN BSAN ALAN

DCE and FCoE

Ethernet

FC

Today

I/O Consolidation Use Case

Unified I/O Phase 1

Reduction of server adapters

Simplification of access layer & cabling

Gateway free implementation - fits in installed base of existing LAN and SAN

L2 Multipathing Access – Distribution

Lower TCO

Fewer Cables

Investment Protection (LANs and SANs)

Consistent Operational Model

Unified I/O Phase 1

FCoE Switch


Today‘s Data Centers

APP APP APPAPP

Silo Architecture

• Too Many CPU‘s

• Excess Power

• Excess Appliances

• Underutilised Storage

• High Cost

• Low Efficiency

SAN ―Islands‖

IDS AppliancesFW Appliances Load Balancing Appliances

Network Switches

Storage Area Network 3Storage Area Network 2Storage Area Network 1

Servers

Network

Storage

15% Utilised

Excess Appliances

30% Utilised


Data Centre Virtualisation Evolution- After

VirtualStorage Networks

VSAN2VSAN1 VSAN3

Servers

Network

Storage

70% Utilised

70% Utilised

Virtual Appliances85% reduction

Virtualization

• Immediate Power Savings

• Service Velocity

• Capital Asset Utilization Improvement

Network with Virtual Appliances

APP

APP

APP

APP

APP

APP

Virtualisation

APP

APP

APP

APP

APP

APP

APP

APP

Virtualisation

APP

APP


Today‘s Enterprise Service ProvisioningA Scale-Out Example

SysAdmin racks new server

Loads O/S and Applications

NetOps connects Ethernet cabling, configures VLAN/Port Config

SLB Admin Adds Server to Pool

SecOps checks security policy, expands FW Port Range

NetOps ensures Branch connectivity/ Routable Subnet

StorageOps configures LUN, maps to Server

StorageOps provisions disk volume and resources

Assume you just want to add one server to a web-farm…

The challenge is one of ‗coordination delays‘. This type of simple scale-out of an existing serve often takes enterprises 90-days.

New service turn-ups, after the application has been developed, often take 180+ days.

VFrame is designed to eliminate these delays and automate the provisioning of services


Result: Application-based Services

60+% Server Utilization

~30% Server Reduction

The Virtualized Data Center

Network

VFrame Provisioning


Industry Transformations in MotionVirtualization - Changing The Data Center Architecture

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33

Virtualization

Platform

Compute

Platform

Network

PlatformBladesx86 StorageSMP

LANSANHPCWAN

O/S Systems

Mg‘t

Server & Storage Compute Platform

Network Platform

Virtualization Platform

H/W

Profiles


Future Mode of Operations

Unified Computing in Motion A new chapter in the Data Center 3.0 Journey

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34

Network Virtualization

Server and Storage

UnifiedFabric

Virtual Machine Optimization

Scale Up and

Scale Down

Dynamic Provisioning

Single on-ramp to

Systems

Management

Standards based

Network Orchestrates

Unified Computing


Mgmt ServerMgmt Server

Our Solution

Embed management

Unify fabrics

Optimize virtualization

Remove unnecessary switches, adapters and management modules

Less than 1/3rd the support infrastructure for a given workload

Mgmt Server


Mgmt Server

Unified Computing System

A single system that encompasses:

Network: Unified fabric

Compute: Industry standard x86

Virtualization optimized

Unified management model

Dynamic resource provisioning

Efficient Scale

Cisco network scale and services

Fewer servers with more memory

Lower cost

Fewer servers, switches, adapters, cables

Lower power consumption

Fewer points of management


SAN B

Our Solution: Unified Compute System

Single, scalable integrated system

Network + compute virtualization

Dynamic resource provisioning

Mgmt SAN ALAN


Unified Computing CAPEX & OPEX TargetsDramatic Reduction in Overall TCO*1

Site TCO (CAPEX & OPEX)

1. Reduced ‗System‘ Power

2. Lower Cooling

3. Better Use of Space

4. Lower PUE/Site

Organization TCO (OPEX)

1. Fewer FTE/‖Service‖

2. Faster Provisioning

3. Seamless Repurposing

4. Better Coordination

Platform TCO (CAPEX & OPEX)

1. Radically Fewer Components

2. Lower HW/SW Costs

3. More VM‘s Per Node

4. Better Performance Per Node


20% 15% 35%

Free up Funds

for Value

Creation

Increase

Value Creation

Decrease

Maintenance,

Cost of Operations,

and Delivery

Compute and Storage

PlatformsNetworkPlatform

Virtualization Platform

Scale UPScale Down

UnifiedFabric

Dynamic Prov

Virtual Machine Optimization

*1 initial estimates to be determined from TCO Calculators


Improving IT Responsiveness

Problem Solved:

No Virtualization Data Center Virtualization

Static Service Orchestration

Dynamic Service Orchestration

SecsWeeks MinsDays

IT ResponsivenessPlanned Workload ChangeDynamic Resource AllocationAdapting to Changing Business Requirements


Validated Design & Best Practices


Nexus 7000 Series

Continuous OperationsHigh Availability verified by Zero Service Disruption UpgradesVirtual Port Channel- enables VM Mobility

Scalability18-Slot Chassis: 768 GbE and 512 10GbE Port Density. Increased network efficiency.48p 1Gb Fiber – more deployment scenarios

VirtualizationVirtual Device Contexts (VDCs) Consolidate network layers for medium-businessEfficient Design Options with VPC and VDC

512 x 10GbE 768 x 1GbE

256 x 10GbE 384 x 1GbE


OS

Cisco Nexus 5000 Series

56-Port L2 Switch• 40 Ports 10GE/FCoE/DCE, fixed

• 2 Expansion module slots

Cisco DC-OS

28-Port L2 Switch• 20 Ports 10GE/FCoE/DCE, fixed

• 1 Expansion module slot

FC + Ethernet

• 4 Ports 10GE/FCoE/DCE

• 4 Ports 1/2/4G FC

Fibre Channel

• 8 Ports 1/2/4G FC

Mgmt

Cisco DC-OS

Ethernet

• 6 Ports 10GE/FCoE/DCE

DC-NM and Fabric Manager

NX-OS


Time To Turn Virtualization Inside Out

―Virtualization is the most disruptive technology to hit networking in 10 years.‖

―It‘s the first computing architecture that has a high network dependency.‖

―The network architecture has to be in lock step with server, storage and desktop.‖

―The network was the plumbing…Now it‘s the new backplane.‖ - IDC


Branch Office Consolidation

Branch Office

Router Firewall VPN

Switch Voice

Router

Firewall

VPN

QoS

Switch

Servers

IDS Key System

…

Over 70% OpEx Reduction

Total Cost of Ownership

Direct

and I

ndirect

Costs

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

Cisco Integrated Services Router Competitive Overlay Appliances

Revenue Loss due to outagesEmployee Productivity

Unplanned Downtime Losses

Planned Downtime LossesMaintenance Contracts

Facilities (Space, Power, Cooling)

Implementation Costs

NMS Costs


NAS

SAN

Branch Office

Remote Office

Data Center

IT

Regional Office

Distributed Servers and StorageCentralized and OptimizedCentralized Storage

Distributed Server Model

• Data Protection Risks

• Infrastructure Complexity

• Uncontrolled Storage Growth

• High Costs: $40K/yr/RBO

Cost per Branch Office

• Distributed server model =

$30–40 K/yr

• Centralized servers with

Cisco WAE = $10K/yr

• SAVINGS per Branch Office =

$20-30K/yr

Centralizing Compute and Storage Assets

Back-up Back-up

Back-up

ITIT

IT

NASDAS

NASDAS

NASDAS

Cisco

WAE

IT

Back-Up

NASDAS

Data

Data Data

Data

Cisco

WAE

Cisco

WAEWide Area

Network


Accelerates Broad Range of Applications

Application Application Protocol Improvement

File Sharing• Windows (CIFS)

• UNIX (NFS)• 2X-400X

E-mail

• Exchange (MAPI)

• SMTP/POP3, IMAP

• Notes

• 2X-50X

Internet / Intranet • HTTP, HTTPS, WebDAV • 2X-50X

Data Transfer • FTP • 2X-50X

Software Distribution

• SMS (CIFS, HTTP)

• Altiris (HTTP)• 2X-100X

Database Applications

• SQL

• Oracle

• Notes

• 2X-10X

Data Protection• Backup Applications

• Replication Applications• 2X-50X

Other• Any TCP-based Application

like Citrix• 2X-10X

• Ensures LAN-like performance for branch-based access of corporate applications

• Enables branch server and storage consolidation without affecting workflow and employee productivity

• Simple network integration enables lower TCO

* Performance improvement varies based on user workload, compressibility of data, WAN characteristics and utilization. Actual numbers are case-specific and results may vary.


LAN-Like Access to Various Applications

File Services SharePoint

[Network Link—T1, 80ms Latency]

Mail - Exchange

100%25%

Native

50%

Operation Over Native WAN

Operation with WAAS

Save 5-MB PowerPoint

Download of8MB MS SMS

Package

60+ Sec20 Sec 40 Sec

Data Protection

Open 500KBWord Doc

Save 1MBWord Doc

45 Sec15 Sec 30 Sec

SnapMirror Op of 1GB; T3/80

Backup Op of83MB; T1/80

Restore Op of 83MB; T1/80

51 Min4 Min

22 Min

4 Min

23 Min

2 Min

WAAS –Exchange

2003

WAAS –Exchange

2000

16%

10%

Bandwidth Consumed


Unified Communications:Continuous Innovation

Network as the Platform

presentation id © 2008 cisco systems, inc. all rights ... · vehicle walk fixed walk ......

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