presentation: how to improve your race registration
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Learn how to improve your race registration. Learn more about Event Registration and Participant Management software,call one of our Event Consultants.TRANSCRIPT
10 EASY WAYS TO IMPROVE YOUR RACE REGISTRATION!
10 Easy Ways To Improve Your Race Registration
HOW TO IMPROVE YOUR RACE REGISTRATION IN 10 EASY STEPS
Keep your participants smiling from the start to the finish line with a smooth easy registration process.
Whether you are organising a
5K, a charity fun run, or a
marathon, your event
participants will always have
something to say about your
event, Ensure you provide
them with a positive
experience with a smooth
registration process.
STEP 1. OFFER ONLINE REGISTRATION
Go paperless! Cut out time spent
on admin. Online registration is
also fast and convenient for both
you and your registrants.
With online race registration,
entrants can sign up to your
event 24/7 with just a few clicks
and can even do it on-the-go
from their mobile phone or
tablet.10 Easy Ways To Improve Your Race Registration
10 Easy Ways To Improve Your Race Registration
As races grow in size and popularity,
they can sell out in a matter of hours or
even minutes. For those athletes who
have been competing in a race for
years, it can be frustrating when the
event grows in popularity and spaces
fill up earlier than before limiting entry
numbers. Pre-registration or early bird
registration is one way to avoid this by
releasing a limited number of entries to
repeat entrants ahead of general
registration.
STEP 2. OFFER INCENTIVES
10 Easy Ways To Improve Your Race Registration
STEP 3. ENCOURAGE GROUP REGISTRATION
This make your life a lot easier and will
undoubtedly lead to more satisfied group leaders.
Two things you can do to encourage group
registrations are to:
• Provide discounts for people
who register as part of a
group.• Make group registration as easy
as possible by handing it within
your standard registration
process.
10 Easy Ways To Improve Your Race Registration
STEP 4. KEEP YOUR REGISTRATION SIMPLE AND USER FRIENDLY
Participants struggle
with long registrations
forms. Make it easy for
your registrants by
using pre-filled
registration forms and
conditional logic so that
every question is
relevant.
10 Easy Ways To Improve Your Race Registration
Send regular communications, updates and reminders to race
participants with clear directions on when, where, and how to
register for your event.
Make sure you include a direct link to your registration page in all
your marketing materials and communications.
STEP 5. COMMUNICATION IS KEY!
10 Easy Ways To Improve Your Race Registration
STEP 6. SIMPLE RACE DAY APLLICATIONS
Some participants will show
up on the morning of your
race looking to register.
On a race day, participants
are solely focussed on
competing and not
paperwork. Keep them happy
and provide them with a
simple one-pager or a laptop
connected to online
registration.
10 Easy Ways To Improve Your Race Registration
STEP 7. WORK OF YOUR PEOPLE FLOW!
On race day, use one
organised line with
multiple registration staff
or volunteers serving the
next available race
entrant.
Have signs instructing
athletes where to go.
This will help eliminate
confusion associated
with multiple lines.
10 Easy Ways To Improve Your Race Registration
STEP 8. STOCK UP ON SUPPLIES
When it comes to ordering race bibs, safety pins and other
race items, it is always better to err on the side of too many
than not enough!
This may seem like basic
common sense but how many
times have you been at an
event where the organisers
are handing out make shift
numbers because not enough
bibs were ordered?
10 Easy Ways To Improve Your Race Registration
STEP 9. DOUBLE TROUBLE!
Make sure not to double
assign bib numbers. This
usually occurs when two
different people handle
pre and post
registration. Make sure that the person in
charge of pre-registration
instructs the person handling
post-registration on what
number to assign for race
day applicants.
10 Easy Ways To Improve Your Race Registration
STEP 10. LABEL YOUR NUMBERS
When a family or group sign
up for an event, they may
pick up numbers and hand
them to another member of
the group. Make sure you
label your numbers to avoid
complications during and
after the race.
10 Easy Ways To Improve Your Race Registration
REMEMBER…
A poorly run race registration
leads to negative feedback
and bad press. However, by
following these simple tips
you can avoid many of the
common pitfalls associated
with race registration.
10 Easy Ways To Improve Your Race Registration
LEADER IN ACTIVITY AND PARTICIPANT MANAGEMENT
WANT TO LEARN MORE ? ACTIVE Network11th Floor
One Euston Square40 Melton Street
London, NW1 2FD+44 (0)207 554 0949