presentation guidelines. rule 1 – the international powerpoint slide design and content provided...

Presentation Guidelines

Rule 1 – The International PowerPoint slide design and content provided should be kept as standard and only altered by Grayling International.

Rule 2 – Use bullet points only if listing items. Do not use bullet points to start sentences.

Rule 3 – Always display client logos using the provided templates.

Rule 4 – Avoid overcrowding the slides with copy and imagery and follow the image and text grids provided.

Rule 5 – When adding colour to the slides stick to the corporate colours: orange, blue, aqua, gunmetal. These are available from the font colour tool bar.

5 Golden Rules to always bear in mind

The Grayling Logo

The Grayling Logo

This is the new Grayling logo. It is a specially drawn wordmark. Never stretch, distort or recreate our logo.

The Grayling logo must only be used on Title Slides. The corresponding templates must be used. Do not paste the logo into the presententation.

4 Prepared by Grayling for [Client Name] [DateYear]

The line is integral to our logo and visual language. It is positioned at the bottom on every slide.

Use the individual title slide templates for different industry sectors to bring the line to life.

Use the breaker slide template to structure your presentation

The Grayling Line


Individual Title Slide Templates


Example Consumer Brands

Individual Title Slide Templates


Example Financial & Professional Services

Structure the Presentation

Special focus can be created by using this breaker slide template.

The alternating background supports the structure of the presentation


Design Basics

Focus on …


It’s not about ‘less is more’, it’s about contrast

The page layout consists of three areas: title area, content area and footer. The design grid can made visible by selecting ‚Ctrl G‘ and tick the box ‚display drawing guides on screen‘.

The lines will not show on screen when on slide show mode.

The Content part consists of two columns. It can be used for a one or two column layout.

The footer must only contain slide number, client name and date in one line. No Client logos must be used within the footer or header.

Using the Grid Guides


Using the Grid Guides


One Column Layout

Content area

Footer

Header area

Two column layout

Left column content area

Footer

Header area

Right column content area

Text must only be placed in the content area within the limits of the grid.

Please note: very long sentences are hard to read, specially on the screen or on projected presentations.

In a one column layout, use 75 % of the width.

For larger amounts of text, use the two column layout for better readability.

Using the Design Grid: one Column


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Tue mod min ut pratie tie dip et volorpercin hent ullaoreet,

elis atueros nonsenim aliquat. Ure eugait velit vent ad ming et lor

Using the Design Grid: one Column


Using the Design Grid: two column

Headline and text should always be aligned to the left and vertically aligned on top.

Headline and text should always be aligned to the left and vertically aligned on top.


Using the Design Grid: two column


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atueros nonsenim aliquat. Ure eugait velit vent ad ming et lor in

etuero ea feum nim quipisc iduiscilit, con ex eui bla faciduis

aliquat adipisi.


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atueros nonsenim aliquat. Ure eugait velit vent ad ming et lor in

etuero ea feum nim quipisc iduiscilit, con ex eui bla faciduis

aliquat adipisi.


The font we use for all presentations is Arial. Arial will be compatible with all your clients’ computers. The heading is Arial bold 24 pt in orange and the body copy is Arial 20 pt in grey.

Use only one font-size for the body copy. If more accentuation is needed, keywords can be highlighted in orange.

Any headings within the body copy should appear in bold. Never use CAPS ONLY for headlines!

Font and Typography


Colour palette

— Orange: Headings on content slides.

— Orange, Blue, Aqua: if you need to add coloured body text, tables and charts.

— Gunmetal: main body text and borders and headings on title slides


Orange:R255 G88 B0

Gunmetal:R81G98B111

Blue:R0G185 B228

Aqua:R0 G199 B178

How to use Images

Images should be placed to the right of the main body text.

Use one good resolution image instead of many bad images. Less is more.


How not to use Images

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—Mod min ut pratie tie dip et

—Volorpercin hent ullaoreet

—Qiscing euis non erostion henit


How to use Images: Landscape Format

Never distort images!

For landscape images, use the maximum width and align the image at the top or bottom.


Cropped images can be positioned outside the content area using the Grayling line as a border.

The image must never be placed in the footer or cover the Grayling line.

How to use Images: Exception


How to use Images: Portrait Format

For portrait formats, use the maximum height and align the image on the right of the content area.


Decide whether a statement should be a paragraph or a bulleted list. Never use bullet points to start a paragraph.

Bulleted lists should only be used for short statements or listings.

Paragraphs and Bulleted Lists


Paragraphs and Bulleted Lists

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How to present client logos


How to present team photos


Hanning KempeSwitzerland

Loretta TobinUK

Bruce Shu China

Sepp TschernutterAustria

Jacinta GaudaUSA

Remy Debrant France

Han van der ZwanNetherlands

Peter EriksonSweden

How not to present client logos!


http://www.xprn.com/xprn/sa/200701301626_i.jpg

http://centrale7.via.ecp.fr/images/kraft_logo.jpg

http://images.google.co.uk/imgres?imgurl=http://blog.wired.com/cars/images/2007/07/11/land_rover_logo.jpg&imgrefurl=http://blog.wired.com/cars/2007/07/if-it-survives-.html&h=255&w=450&sz=84&hl=en&start=7&um=1&tbnid=qhkG9vlg7tq4VM:&tbnh=72&tbnw=127&prev=/images?q=land+rover+logo&gbv=2&svnum=10&um=1&hl=en

Daily Business

Focus on …


Charts, Tables, Diagrams

Bad Example: Tables


Cooperation with Radio channels

• Lorem ipsum • Lorem ipsum• Lorem ipsum

Media Work


Advertorials


Core Message

Basics: Press Office (Media list,basic press kit, releases)

“Title of the PR-Programe“

Awareness InformationEmotion

Example: Tables


Cooperation with Radio channels— Lorem ipsum — Lorem ipsum— Lorem ipsum

Media Work

— Lorem ipsum — Lorem ipsum— Lorem ipsum

Advertorials

— Lorem ipsum — Lorem ipsum— Lorem ipsum

Core Message

Basics: Press Office (Media list,basic press kit, releases)

“Title of the PR-Programe“

Awareness InformationEmotion

Example: Time schedule


Time schedule 42 43 44 45 46 47 48 49 50 5141 52

Lorem ipsum

Lorem ipsum

Lorem ipsum

x x x x

Lorem ipsum x x x x x x x x xx x

x x x x x x x x xx

x x x x x x x

Lorem ipsum x x x x x x x

Lorem ipsum x x x x

Example: Budget Plan


Position Grayling External Costs Total

Basics:Medienverteiler, Basispressetext, Organisation Pressecorner, 3 Presseaussendungen, 3 Monate Pressebüro, pro Monat EUR 4.500, bei 3 Monaten 1.000 1.500 15.000

Sujet „Rama Familien-Initiative“Konzept, Grafik, Design, Fotorechte 2.500 500 3.000

Radio-Kooperation:Konzept, Verhandlungen, Kundenabstimmung, Abwicklung, Follow-upKooperation KroneHit Radio – Ankündigung & Quizspiel & City Bag, je 2 Wochen 3.100 16.200 19.300

Rama Promotion TeamKontakt, Auswahl, Briefing, Kundenabstimmung (Redaktionen & Schule) 2.325 1.500 3.825

Budget für Promotion:„Familien-Sonntag“, Fotograf, Redaktionstour Mini-Kühlschränke, Sonnenblumen 775 3.000 3.775

Story-SellingLancierung/“aktiver Verkauf“ von 3-5 redaktionellen Beiträgen/Artikeln im Umfeld der ATL-Kampagne, pro Monat 1.550, bei 3 Monaten 4.650 4.650

Total 26.850 22.700 49.550

Example: Flow Chart


Phase 1 Phase 3Phase 2

Lorem ipsum Lorem ipsumLorem ipsum

Phase titleFrom–To



Other title

Title

Title

Title

Title

Title

Title

Example: Stakeholders diagram


Stakeholder

Print Online

Media

Broadcast

Stakeholder

Stakeholder

Stakeholder

Stakeholder

StakeholderStakeholder

Stakeholder

Stakeholder

Stakeholder

Stakeholder

Stakeholder

Stakeholder

Stakeholder

Example: SWOT Analysis


Strengths

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Weaknesses



Chances



Risks



Example: Team Structure with Images


FirstnameLastnameFunction








Client


Public Relations Public Affairs

Example: Team with Biographies


— Studies

— Joined Grayling in …

— Managing Director, Director Consumer Brands & Healthcare

— Studies

— 10 years experience in PR

— Joined Grayling in ...

— Senior Consultant und Deputy Director Consumer Brands & Healthcare

Nicole Hall

Senior [email protected]

— Studies

— Joined Grayling in ...

— Consultant, Consumer Brands

Vera Lange

[email protected]

Sigrid Krupica

Managing [email protected]

900 staff in 70 offices around the world

Example: Maps

Use the special map template to display office locations

Don‘t paste other maps into the presentation.


This document has been produced to help you prepare powerpoint presentations using the new corporate design.

If in doubt about how to use these guidelines please contact Carla Trancoso.

Carla Trancoso

[email protected]

Tel: + 44 203 178 48 73

Contact


mailto:[email protected]

presentation guidelines. rule 1 – the international powerpoint slide design and content provided...

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