presentation for unicef comms workshop - panama, may 2009

Wednesday, May 6, 2009

presentation byGeorgia PopplewellManaging Director, Global Voices


UNICEF meetingPanamá, May 2009


http://www.globalvoicesonline.org




Why Global Voices?so much content!!

el inglés no es el único idioma representado en Internet

lack of context

credibility—who can we trust?


http://rising.globalvoicesonline.org




http://advocacy.globalvoicesonline.org




http://lingua.globalvoicesonline.org




Leveraging Social Media:the context

image by: droïd


Access


•Internet access

•bandwidth

•level of (computer) literacy

•are the tools you want to use localised (interface available in the language you need)?

•what tools are people already familiar with?

the context


Leveraging Social Media:implementation

image by: Gary Hayes & Laurel Papworth


make use of familiar toolsWednesday, May 6, 2009

Facebook pros & conswhat works what doesn’t work

lots of users, connected to each other—msgs can

spread quickly

content on site is disorganised; design

changes often

free to use; easy to create a campaign group or page

crowded: lots of competition from other

groups and content

easy for group members to add their own content—photos, video, comments

because it’s easy to join, numbers don’t necessary

indicate actual commitment

group members choose to join, so you have at least one chance to talk with

them

source: “A Digiactive Guide to Facebook Activism”


http://tinyurl.com/5zdhpe




http://www.digiactive.org




http://tinyurl.com/dd2zxn




Twitter


Twitter

http://www.twitter.com




mobile phones images by: kiwanja.net


http://www.mobileactive.orgWednesday, May 6, 2009



http://www.frontlinesms.com/




mapping


mapping

http://maps.google.com




http://swineflu.ushahidi.com




http://votereport.in/Wednesday, May 6, 2009



http://www.gardenregistry.org




http://www.unortkataster.de/




Blogs


Multimedia


http://www.youtube.com




http://www.flickr.com/photos/whitehouse/




http://www.broadcastyourpodcast.com/


http://www.broadcastyourpodcast.com

http://www.broadcastyourpodcast.com

let other people help with the marketing


http://advocacy.globalvoicesonline.orgWednesday, May 6, 2009



Text


Text

don’t forget the lo-tech tools!Wednesday, May 6, 2009



Georgia PopplewellManaging Director

Global Voices

webwww.globalvoicesonline.org

[email protected]

twitter:@georgiap




mailto:[email protected]

mailto:[email protected]

presentation for unicef comms workshop - panama, may 2009

Technology