presentation for the digital cmo conference
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Lessons, Insights and Beyond
Digital CMO Conference 2012
Arun Nair | indianeye.org
My experience with Digital at Mahindra Holidays
Challenges & SolutionsInsights & Takeaways
Bottom of the Pecking Order.
Assimilation. Workshops for the Management.
Competition Benchmarking.
Snowball your Way. Build your Case.
ROI? Show me the Money!
Map your Campaign against Business Metrics.
Agency Dissonance.
Bucket your Agencies into Functions.
Hybrid Agency Model Works Best.
Challenges & Solutions
Insights & Takeaways
ORM, the 3Es.
Online Reputation Management
Online Reputation Management 3Es: Ear to the Ground
Online Reputation Management 3Es: Engage
Online Reputation Management 3Es: Energize
Social Media
Social Media One Size Doesn’t Fit All
Social Media The Follower Fallacy
Social Media Nurture that you can Sustain
Interactive Session
Arun Nair | indianeye.org | [email protected]