presentation for born
TRANSCRIPT
GRACE
I AM
AUser Experience
Strategist + Designer
Focused on partnering with key stakeholders to develop
comprehensive UX strategies that will benefit both user and business
goals.
I believe in a collaborative culture and product team that recognizes good design process to be inclusive of UX from the initial stages of planning and development.
RESEARCH DESIGN EVALUATION
Begins HereUX STRATEGY
RESEARCH
Conduct stakeholder interviews Discover specific brand goals
Define success metrics
COMPANY COMPETITION CUSTOMER
Define competitor set Set up evaluation criteria
Note competitive best practices
Conduct user interviews Set up contextual inquiries
Define personas/user stories
“UX strategy requires a solid understanding of business goals, vision, and drivers.”
Ronnie Battista
Synthesis of Stakeholder Interviews
revealed specific business goals, hardware/software constraints, target customers, and
different levels of users.
Comparison of Competitor Screenshots
identified voids and opportunities in content structure, and marked UI trends in current
market.
Analysis of Competitor Best Practices
inspired discussion of direction for Design Studio, as well as feature prioritization and
MVPs aligned with brand goals.
Contextual Inquiries
showed different patterns of user behaviors for specific tasks and gave insight to persona
distinctions and possible edge cases.
Synthesis of User Surveys & Interviews
provided quanitative and qualitative feedback to questions generated by Topic Mapping.
Development of Personas
clarified user/job stories and set guidelines for ideation process through the application of
affinity diagramming under the 5 W’s.
+
DESIGN
IDEATION ITERATION
RETAILSMART POS
A point-of-sale system aimied at “mom and pop” stores currently
not using POS systems.
The goal is to design an iPad interface that is easy to navigate and adheres to branding goals.
CROWD OBSERVER
Two features: one that displays general capacities of restaurants/bars and another that allows users
to report general capacities.
The goal is to design two features that fall seamlessly into existing
iPhone apps powered by Foursquare and Swarm.
MEETUP SPACES
A platform to search and connect with venue owners and MeetUp
event organizers.
The goal is to design a new section of the MeetUp website that is additive to the current
community.
MEETUP SPACES
NEW YORK SHAKESPEARE READING GROUP
New York, NYFounded May 6, 2007
ORGANIZERS
BonnieJohn
GlennSid
TammyPHillip
INTERESTS
Performing ArtsTheatre
Performance ActingActing Workshops
LiteraturePlay Reading
MembersUpcoming MeetupsPast MeetupsCalendarGroup ReviewsGroup Rating
GROUP PHOTOS
83512294
42
EVENT PHOTOS
UPCOMING MEETUPS PAST MEETUPS
JOIN GROUP
VENUE NEEDED
SEND INQUIRY
NY Shakespeare Reading Group is
currently in need of two large event spaces for the
month of April to showcase modern performances by
John Glenn & Tasia Jakobsen.
MORE DETAILS
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
ORGANIZERS
BonnieJohn
GlennSid
TammyPHillip
INTERESTS
Performing ArtsTheatre
Performance ActingActing Workshops
LiteraturePlay Reading
ABOUT US
GROUP DETAILS
VENUE NEEDS RATINGS & REVIEWS
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
SEND INQUIRY
SEND INQUIRY
NY Shakespeare Reading Group a
collective of actors, writers,
comedians, musicians, artists, and dancers that are interested in getting together
to read Shakespeare's plays out loud
and collaborate on performances.
FOUNDEDMay 6, 2007
NEW YORK, NY
835 MEMBERS
Responsible for creating project plan, managing deadlines, leading design studios, overseeing competitor research, and refining deliverables.
Involvement
-In-depth user interviews and strong personas played a crucial role in guiding design studios -Competitive research and analysis of different IAs laid out the groundwork for wireframes
Summary
CROWD OBSERVER
Responsible for researching brand goals/competitor best practices/technological constraints, leading design studios, and overseeing design implementation.
Involvement
-Strong understanding of brand direction prevented scope creep -Early-on discussions with developers facilitated a smooth ideation process -Usability testing and user flow comparisons refined content structure
Summary
RETAILSMART POS
Responsible for leading design studios, keeping team focused on specific goals, managing usability testing, wireframing, and implementing iterations.
Involvement
-Delving into untapped company resources guided UI/interaction design -Testing early with lo-fi prototypes saved time and energy -Testing often with different levels of users removed 90% of initial errors
Summary
RETAILSMART POS
Karma Hallmark Grace Hong
Miriam Terron-Elder
EXECUTIVE SUMMARY
This report provides an assessment of the RetailSmart POS system as it is poised to enter the retail space. The purpose of research and analysis is to guide the process of re-design and feature suggestions for RetailSmart POS on an iOS platform- specifically the iPad.
Our design recommendations and prototype keep in mind the needs of small businesses who are unfamiliar with POS software and hardware. The goal is to produce a system that caters to different levels of users within the small business space and is designed for easy training and set-up.
PROCESS & METHODS
What are the business and branding goals of the company?
What are the brands and what are they doing in the retail space?
Being in the actual retail space and observing employees doing tasks and
gathered additional information during interviews. This helped us understand
real-world scenarios.
We road tested the current RetailSmart prototype with users of varying retail
experience.
Who are the primary users? How can RetailSmart overcome obstacles that the
personas will face in running their business?
How can RetailSmart help bridge the tech divide from paper-pen to iOS
integration without an overly complicated interface and overwhelming features?
Design recommendations are born out of research and an additional prototype
was created to illustrate specific scenarios that the system can handle.
STAKEHOLDER INTERVIEWS
COMPETITIVE ANALYSIS
CONTEXTUAL INQUIRY
& USER INTERVIEWS
USABILITY TESTING
PERSONAS
USER FLOWS
DESIGN/PROTOTYPE
BRAND DIRECTION
Version 2 (top) and Version 3 (bottom) of existing POS shows a move away
from skeuomorphism
Ready-for-market mobile app leans toward iOS design and simple, clean
formatting
Early development of new POS struggles to find identity in UI
COMPETITIVE ANALYSIS
FEATURES ANALYSIS
Competitors
LightSpeed NCR Revel
CellSmart RetailSmart
Clearly displays UI/IA trends and feature prioritization across several different brands. Also, provides insight into feature customization and market positioning.
Brand
Features CellSmart NCR Revel
Cancel Transaction Button yes yes yes yes yesCC Icon Buttons yes yes yes yes yesCheckout Screen/Window yes yes yes yes yesCustomer Profiles Section yes yes yes yes yesCustomer Search Bar yes yes yes yes yesDone Button yes yes yes yes yesEdit Product (add/delete) yes yes no yes yesEmployee Login (clock in/out incl) yes yes no yes yesEmployee Profiles yes yes yes no noError message yes yes yes no noiPad Keyboard no yes no no yesNew Customer Add yes yes yes yes yesNumeric Keypad yes yes yes yesPay Button (cash, credit, other) yes yes yes yes yesPayment Screen/Window yes yes yes yes yesProduct Discount yes yes yes yes yesProduct List yes yes no yes yesProduct Name yes yes yes yes yesProduct Qty yes yes yes yes yesProduct Search Bar yes yes yes yes yesProduct Subtotal (after qty) yes yes yes yes yesProduct Unit Price yes yes yes yes yesReceipt Options yes yes yes yes yesRefund Button yes yes no yesTender Buttons yes yes yes yes yes
Light Speed RetailSmart
not on screen
manager only
Features CellSmart NCR Revel
Cancel Transaction Button yes yes yes yes yesCC Icon Buttons yes yes yes yes yesCheckout Screen/Window yes yes yes yes yesCustomer Profiles Section yes yes yes yes yesCustomer Search Bar yes yes yes yes yesDone Button yes yes yes yes yesEdit Product (add/delete) yes yes no yes yesEmployee Login (clock in/out incl) yes yes no yes yesEmployee Profiles yes yes yes no noError message yes yes yes no noiPad Keyboard no yes no no yesNew Customer Add yes yes yes yes yesNumeric Keypad yes yes yes yesPay Button (cash, credit, other) yes yes yes yes yesPayment Screen/Window yes yes yes yes yesProduct Discount yes yes yes yes yesProduct List yes yes no yes yesProduct Name yes yes yes yes yesProduct Qty yes yes yes yes yesProduct Search Bar yes yes yes yes yesProduct Subtotal (after qty) yes yes yes yes yesProduct Unit Price yes yes yes yes yesReceipt Options yes yes yes yes yesRefund Button yes yes no yesTender Buttons yes yes yes yes yes
Light Speed RetailSmart
not on screen
manager only
PERSONA BUILDING
Four Lists: Analyzing and Synthesizing Pain Points, Pleasure Points, Context, and Behaviors from User Interviews help us better understand the users and help build the user personas.
PAIN POINTS PLEASURE POINTS CONTEXT BEHAVIORS
- Forgetting to Clock In/Clock Out
- Items can’t be scanned
- Interface too overwhelming
- Too many options on interface
- Simple interface - Having a search bar - Having easy buttons - Items that are easy to
scan
- Busy times are weekends and holidays
- Inventory is done in the morning
- Reports are run at night
- Search items by brand
- Customer orders are put on hold
- New items are added at different times in flow
- Prices are corrected - Errors are corrected
PROTOTYPE ITERATIONS
Buttons
Windows
Tabs
SITEMAPS - A, B, C & D
Buttons
Windows
Tabs
LOG IN POS TABS
Buttons
Windows
Text Box
Tabs
Bars
Tap Passcode
Tap Log In
Tap Product Tab
Tap Search Bar Type
Tap “+” Item
Tap Register Tab
Tap “x” item
Tap Checkout
Tap $10 twice
Log In Register ProductProduct
(updated)
Product (added)
RegisterRegister
(updated)Payment
Print Receipt
Payment (updated)
Payment confirmed
Register (new)
CASHIER FLOW
Screen
Interaction
ANNOTATED WIREFRAMES
LOG IN SCREEN
Log In Button
Button is highlighted when you tap on it.
CLICKABLE PROTOTYPE
