presentation for apps for good - thr333
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Post on 05-Dec-2014
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- 1. Thr333
- 2. By Emily Heidrich, Eabha Lambe and Ella Batten
- 3. Our Background Situation Our app could be for the single parent who is organising a dinner party. They attempt to cook a meal however they dont have a lot of time , they are very unorganised and dont know what to cook or how to present it.
- 4. The Problem People often burn and under cook their food, they also find it hard to get new inspiration and are often left clueless on what to cook.
- 5. The Question How can I cook a tasty and wholesome meal for my family and make sure its cooked for the right amount of time?
- 6. The Situation 1 in ten women can only cook three meals without looking at a recipe book Eight in ten women admit to cooking the same meals 28% of Americans cannot cook. Ready meals are on average 5 for a 1 person serving
- 7. Elevator Pitch Do you struggle to find simple recipes and inspiration to cook? Our app will benefit a large amount of people and inspire more people to cook or even make cooking a passion. Our app will help you to find tasty recipes that are just right for you based on time and ingredients that you have. Easy to follow tutorials will guide you along the way. It will also have a timer with notifications 15, 10 and 5 minutes before the food is ready. Therefore you neednt worry about burning or undercooking perfectly good food. Unlike other cooking apps on the market today, we will have a measurement and conversion page, we will categorise the recipes by ingredients or time available. We will also include a balance between extra health and not so healthy recipes. You can share videos, photos and reviews on our app. Our favourites page will be easy to use and add you can add your favourite recipes to it. We also aim to incorporate social media sites in the future and connect to shops to provide reward vouchers. For users at the top of our leader board.
- 8. More than 70% of people that completed our survey said that they burn and under cook food 57% said that they really enjoy cooking but most of the people said that if there was an app that could help them with cooking that they would enjoy it more 64% said that they use the internet to find recipes, 21% said they use cookbooks and14% said they use family and friends. 84% said they would pay for an app if it had recipes that only used ingredients that are available to them Primary Research
- 9. We learnt that People wanted an app that inspires them to cook An app that helps them be organised Can fit around their busy life style They want an app that has healthy recipes Has recipes that have an affordable budget
- 10. Why our app is different We will have a measurement and conversion page Categorise the recipes by ingredients or time available. A leader board which provides rewards Aim to incorporate social media sites and join with supermarkets
- 11. Core features An alarm A shopping list Users will create an account We will have a leader board. We also want to connect to supermarkets to provide rewards and recipes.
- 12. Data and Content Our app needs photos, videos, recipes and reviews. We will need access to a Wi-Fi connection
- 13. Business model Value propositions Customer segments Customer relationships Channels Key activities Key partners Key resources Cost structure Revenue streams
- 14. Advertising We will advertise on social media such as Facebook and Twitter. Posters , flyers and leaflets We could also advertise by word of mouth .
- 15. App Design Mock-up We presented to an expert who gave us some tips to improve our app such as using a voice recognition. We have also presented in our school and received feedback.
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