presentation fernando merce

21
Leading in Pet Care Fernando Merce President, Nestlé Purina Pet Care Latin America and Caribbean Nestlé Investor Seminar 24 25 May, 2016

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Page 1: Presentation Fernando Merce

Leading in Pet Care

Fernando MercePresident, Nestlé Purina Pet CareLatin America and Caribbean

Nestlé Investor Seminar24 – 25 May, 2016

Page 2: Presentation Fernando Merce

2

This presentation contains forward looking statements which

reflect Management’s current views and estimates. The

forward looking statements involve certain risks and

uncertainties that could cause actual results to differ

materially from those contained in the forward looking

statements. Potential risks and uncertainties include such

factors as general economic conditions, foreign exchange

fluctuations, competitive product and pricing pressures and

regulatory developments.

Disclaimer

Page 3: Presentation Fernando Merce

Petcare Latin America and Caribbean: Key Numbers

3

NPP LatAm Market Share

22.1%+30 bpsvs. Last Year

Market

7.5 bnUSD

5.4 bn in Specialist

2.1 bn in Grocery

159m Cats & Dogs

46mCats +5%

Last 5 Year

CAGR

113mDogs +5%

Last 5 Year

CAGR

Source: NPP Internal Estimate

Page 4: Presentation Fernando Merce

Calorific Conversion* has driven category growth

Source: NPP Internal Estimate

(*) Refers to the percentage of overall pet nutrition that is derived from commercially prepared pet food.

28%

38%

31%

44%

2004 2006 2008 2010 2012 2014 2020

Calorific Conversion

4

Page 5: Presentation Fernando Merce

Pet Care is a highly attractive category

1FOR CONSUMERS- Explosion of choices and branded solutions

- Intense emotional bond: 80% Involved owners

2FOR RETAILERS- 96% category penetration

- Highly involved consumers who are looking for

specialized solutions

3FOR NESTLE- Aligned with Nestlé NHW principles

- Strong category growth with attractive margins

- R&D-led innovation drives growth

5

Page 6: Presentation Fernando Merce

Nestlé Purina growth well above main competitor

Competitor

5.0

8.0

11.0

14.0

17.0

20.0

23.0

26.0

2011 2012 2013 2014 2015

6

Avg. value growth vs. competitor: +610bps

Source: Based on Nielsen, IRI + internal estimates for Super Premium and Premium pet food segments

Page 7: Presentation Fernando Merce

…And closing the market share gap

7

18.4%

22.1%

26.5%

24.6%

2011 2012 2013 2014 2015

Source: Based on Nielsen, IRI + internal estimates

Competitor

Page 8: Presentation Fernando Merce

1*

2

1

2

1

Mexico

Ecuador

Peru

Chile

(*) Co-Leader

2015 Market Share - #1 position in 80% of sales

1 Central America

Caribbean

Venezuela

1

1

2 Brazil

Argentina1

Source: Based on Nielsen, IRI + internal estimates

Colombia

8

Page 9: Presentation Fernando Merce

Focus on strategic brand portfolio has driven performance

9

57%

69%% of total sales

43%

31%

2010 2015

Page 10: Presentation Fernando Merce

26%29% 49% 57%

58%

2011 2012 2013 2014 2015

Innovation & Renovation as a value creator% Sales from Innovation and Renovation *

% Sales from Base Portfolio

10 * Innovation & Renovation from last 3 years rolling.

Page 11: Presentation Fernando Merce

Delivering sustained top and bottom line growth

11

$391 $1'021

21% p.a.

TOP*

31% p.a.

17.4

22.1

+470 bps

Sales* Market Share%

2010 2015 2010 20152010 2015

(*) Figures at constant exchange rates

M M

Page 12: Presentation Fernando Merce

New

Channels

Drivers of future growth

Calorific

conversion

Pet

Culture

12

1 2 3

Page 13: Presentation Fernando Merce

.. Enabling $5bn category growth by 2020

13

$7.5 bn

$12.5 bn

2015 2020

Source: Based on Nielsen, IRI + internal estimates at constant XR

$5 bn

+11% p.a.

Latin America Pet Food Category

Page 14: Presentation Fernando Merce

Culture

Why are we best positioned to capture the future growth

Product

Innovation

Industrial

Capabilities

14

Page 15: Presentation Fernando Merce

Leveraging consumer insight and technology

15

Leading edge nutrition for each key moment of his life

Special Needs

Life Stages

2005 2008 2010 2015

Pro Plan Sales

Page 16: Presentation Fernando Merce

Consumer Insight Driven Innovation

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Page 17: Presentation Fernando Merce

Consumer Insight Driven Innovation

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Page 18: Presentation Fernando Merce

Industrial Capabilities

18

Factories

2011 2012 2013 2014 2015

Accelerated Capital Investment

CAPEX

New

New

Page 19: Presentation Fernando Merce

Culture

19

Page 20: Presentation Fernando Merce

In conclusion Pet Care in Latin America

1 VERY ATTRACTIVE CATEGORYConsumers across Latin America will continue turning to Pet Food in the next 5 years, growing 11% p.a.

2PROFITABLE GROWTH AHEADThe conditions for accelerated and profitable growth remain solid for years to come

3 AMBITION: NEXT $1 BILLION+Nestlé Purina is investing in capabilities in order to deliver the next $1 billion+ of growth

20

Page 21: Presentation Fernando Merce

Leading in Pet Care

Fernando MercePresident, Nestlé Purina Pet CareLatin America and Caribbean

Nestlé Investor Seminar24 – 25 May, 2016