presentation exportaminas august 2010 (english)

AÇÕES PARA O DESENVOLVIMENTO DO COMÉRCIO EXTERIOR MINEIRO

CRA- 17/04/2010

Minas Gerais State GovernmentMinas Gerais State GovernmentEconomic Development SecretariatEconomic Development SecretariatInternational Affairs SubsecretariatInternational Affairs Subsecretariat

ACTIONS FOR THE DEVELOPMENT OF MINAS GERAIS FOREING TRADE

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• Created by the Government of Minas Gerais in August of 2004.

• A Public-Private unit for the development of Minas Gerais International Business.

• With the support of the private sector it aims to expand opportunities to insert the State’s products in international markets.

• Areas:

- Customer Service Center (free) - Business Intelligence- Project Management- Strategy Management- Trade Promotion- Communication

What is EXPORTAMINAS? What is EXPORTAMINAS?

STRATEGIC CONTEXTSTRATEGIC CONTEXT

Minas Gerais main figuresMinas Gerais main figures

20 million (2009 estimate)

Belo Horizonte – 2.4 million(2009 estimate)

Greater Metropolitan Area – 4.9 million

GDP: US$ 125 billion(2008)

8.9% of Brazil’s GDP

2006: + 3,7%2007: + 4,8%2008: + 6,3%

Population:

Capital:

Economy:

France

Sweden

Spain

US$ 283 billion(2009) Source - Fundação João Pinheiro

• Record level in 2008: US$ 24.4 billion, despite the sharp drop in the fourth quarter.

• 2009: Breaking of the continued growth in the period of 2003-2008.

• Still, it builds up growth of 162% since 2003

• 2009: imports reduced more than exports (30% versus 20% )

• MG remains the largest balance and the country’s second largest exporter.

• Flow of trade surpassed US$34.8 billion in 2008, and was around US$27 billion in 2009.

EXPORTS

• There was continued growth between 2003 and 2008, and reduction of imports in 2009.

• 2009: Retraction of 30% in relation to 2008. The last 6 years build up growth in imported value of 202%.

IMPORTS FLOW

2009: Effects of world crisis on Minas 2009: Effects of world crisis on Minas Gerais foreign tradeGerais foreign trade

1. Insert new products in the agenda

2. Adding value to products featuring characteristics of “Commodities”

3. Reduce the dependence of the mining and metallurgy chain.

CHALLENGES

Export ProfileExport Profile

• High dependence on ores and metallurgical products(> 50% of value)

• High dependence on products with characteristic of ”commodities” with low differentiation and/or added value.

CONTEXT

• China has established itself as the leading partner for exports.

• European Union loses position as the main destination region for China, Hong Kong and Taiwan.

3. Increase business with non-traditional markets (Middle East, South America, Asia, Africa).

4. Diversify our business with China particularly.

5. Maintain exports to countries in economic downturn.

Destination MarketsDestination Markets

CONTEXT CHALLENGES

Export BaseExport Base

• Limited participation of PMEs in the exporting process.

• High concentration: 10 largest respond for more than 52% of the value.

CONTEXT

1. Increase significantly the number of exporting companies.

2. Reduce the concentration.

3. Increase the number of SMEs that export regularly.

CHALLENGES

EXPORTAMINAS AREASEXPORTAMINAS AREAS

1ST contact through:

www.exportaminas.mg.gov.br Scheduled appointments 0800 – 770 – 7087

Analysis of the question by Exportaminas consulting team.

How is the service to the future exporter?How is the service to the future exporter?

Report will be sent to entrepreneur in a maximum of 48 hours answering basic questions related to foreign trade.

Follow-up after 3 months

ProjectsProjects

Comercial Promotion Project& Coaching (being contracted)

Industrial Expansion for Export Project

Support Program for international inclusion of small and medium businesses in the US.

First Export Project

Pilot Export Project

TRADE PROMOTIONTRADE PROMOTION

Round business- Belo Hte. Oct/2009 Prospection Mission – 20 peopleCologne – Germany/ 2009

UEA - Dubai - Feb.2010

Minas Gerais delegation with 28 business people1st participation of MG in the project

Brazilian Fruit10 booths – Berlin, Feb.2010

Alimentaria Fair 2010 (Barcelona)March 20 to 27

PMA – Fresh Summit International Convention & Exposition (Orlando) October 15 to 18

Fruit & Tech (São Paulo) September 27 to 29

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• Development Expertise -Methodologies

• Specialized Databases

• Reports on demand

• Publications:

– Panorama do Com. Ext de MG

– Panorama do Com. Ext. do Agronegócio de MG

– Mapeamento das Exportações de Minas Gerais

TRADE INTELIGENCETRADE INTELIGENCE

Minas Gerais

International

Business Main

Numbers

What Minas

exports?

Detailed responses

by companies,

municipalities and

regions• Support in International Fairs

• Information regarding Minas Gerais Customs Units: Inland Ports, Export Processing Zones

• International Projects Consultancy: Lufthansa Consulting, Jurong-Cingapura, others.

• Structuring of PDE’s

Trade Inteligence

Competitive Inteligence

STRATEGY FOR MINAS GERAIS INTERNATIONAL BUSINESSSTRATEGY FOR MINAS GERAIS INTERNATIONAL BUSINESS2010- 20302010- 2030

The Desired ResultsThe Desired Results

• Achieving the vison of the future• Alignment of entities• Synergy of initiatives• Innovation in action for Minas Gerais foreign trade

What is an Strategic Plan?What is an Strategic Plan?

The Strategic Map of Minas Gerais foreign trade defines the shared vision of the future (where do you want to go) and what resources are needed for the State to grow in commpetitivenes and be reference during business with other coutries.

COMEX comunityCOMEX comunity

COMUNICATIONCOMUNICATION

Site with information about Minas Gerais International Business:

• News

• Events

• Financial quotes

• Export development projects

• Foreign trade statistics

• Publications for download

• Contact for foreign trade providers

• Export guides

Newsletter

Exportaminas.NET

Virtual market B2B to promote business and Minas Gerais products for international markets.

Exportaminas 2.0

Participation of Exportaminas in important social networks.

Partners for Trade DevelopmentPartners for Trade Development

This presentation is intended to promote the State of Minas Gerais for international business.Please contact Exportaminas Center for authorization to use this for private purposes.

+55 (31) 3269-5500 – [email protected]