presentation exclusively for: veiling hoogstraten · presentation exclusively for: veiling...
TRANSCRIPT
2013
Presentation exclusively for
Veiling Hoogstraten
Sensitive handling of your sensitive shipments
Hellmann Corporate DNA The core of who we are resides in the fact that we
have always been and remain to this day a family
owned company
irst People First F
A
M
I
L
Y
ll About The Customers Always
aking It Work Better Everyday
nnovation And Entrepreneurship
ive Sustainability
ou And Me
Corporate History
Carl Hellmann
begins a one man
business in
Osnabruumlck Germany
delivering steel using
a horse drawn cart
Successors
Heinz amp Emil
Hellmann rebuild
the company after
WW II
Jost amp Klaus
Hellmann
represent 4th
generation
ownership
Hellmann
opens first
international
office in Hong
Kong
Hellmann
Worldwide
Logistics
opens in
the USA
HPL - Hellmann
Perishable
Logistics
founded by Jost
Hellmann
In Miami FL USA
Hellmann
wins ldquoGlobal
Logistics
Provider of
the Yearrdquo
Hellmann
opens offices
in India and
Pakistan
Hellmann opens the
Minneapolis amp San
Diego offices and a
12 million sq ft
distribution center
in Wagram NC
Hellmann is
awarded
ldquoQuest for
Qualityrdquo
award
2009 2007 2006 1998 1982 1968 1945 1871 1988 2008
443 Offices in 157 Countries
Hellmannrsquos Exclusive Network
Organic Growth the success factor for Hellmann
Financial Stability amp Corporate Growth
2 - With partners 16500 employees worldwide 1 - All figures in Million USD
Corporate Growth Financial Stability
3361
3543
3775 3841
3532 3541
2005 2006 2007 2008 2009 2010
6580
7300
8560 8900 8652
9228
2005 2006 2007 2008 2009 2010
Quality Management Certification
DIN ISO 9001
Environmental Management Certification
DIN ISO 14001
Customs Compliance Management
C-TPAT
Certifications Keeping to the highest standardshellip
We are committed to reducing our consumption of
materials and to making the environments in which
we work cleaner and safer places
We have achieved our ISO14001 certification
HACCP ndash for the food production industry
BRC ndash accreditation (British Retail Consortium)
Organic ndash accreditation
Halal - accreditation
Social Responsibility Environmental consciousnesshellip
Optimization of the flow of goods
Saving resources
Support of environment activities
New trucks (reduced emission by technique wheels
driver training etc)
Plant of trees
Rail solutions instead of trucks ndash Ocean Freight
instead of Airfreight
New IT technology (paperless offices)
New technology for facility management (geothermal
energy light insulation)
Carbon Footprint Reduce carbon dioxide emission
Global Perishable Industry Solution
Customs
Trucking
Sea Freight
Air Freight
Hellmann Perishable Logistics
HPL Portfolio
Business
Development
Value Add
Value Add
Warehouse
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Hellmann Corporate DNA The core of who we are resides in the fact that we
have always been and remain to this day a family
owned company
irst People First F
A
M
I
L
Y
ll About The Customers Always
aking It Work Better Everyday
nnovation And Entrepreneurship
ive Sustainability
ou And Me
Corporate History
Carl Hellmann
begins a one man
business in
Osnabruumlck Germany
delivering steel using
a horse drawn cart
Successors
Heinz amp Emil
Hellmann rebuild
the company after
WW II
Jost amp Klaus
Hellmann
represent 4th
generation
ownership
Hellmann
opens first
international
office in Hong
Kong
Hellmann
Worldwide
Logistics
opens in
the USA
HPL - Hellmann
Perishable
Logistics
founded by Jost
Hellmann
In Miami FL USA
Hellmann
wins ldquoGlobal
Logistics
Provider of
the Yearrdquo
Hellmann
opens offices
in India and
Pakistan
Hellmann opens the
Minneapolis amp San
Diego offices and a
12 million sq ft
distribution center
in Wagram NC
Hellmann is
awarded
ldquoQuest for
Qualityrdquo
award
2009 2007 2006 1998 1982 1968 1945 1871 1988 2008
443 Offices in 157 Countries
Hellmannrsquos Exclusive Network
Organic Growth the success factor for Hellmann
Financial Stability amp Corporate Growth
2 - With partners 16500 employees worldwide 1 - All figures in Million USD
Corporate Growth Financial Stability
3361
3543
3775 3841
3532 3541
2005 2006 2007 2008 2009 2010
6580
7300
8560 8900 8652
9228
2005 2006 2007 2008 2009 2010
Quality Management Certification
DIN ISO 9001
Environmental Management Certification
DIN ISO 14001
Customs Compliance Management
C-TPAT
Certifications Keeping to the highest standardshellip
We are committed to reducing our consumption of
materials and to making the environments in which
we work cleaner and safer places
We have achieved our ISO14001 certification
HACCP ndash for the food production industry
BRC ndash accreditation (British Retail Consortium)
Organic ndash accreditation
Halal - accreditation
Social Responsibility Environmental consciousnesshellip
Optimization of the flow of goods
Saving resources
Support of environment activities
New trucks (reduced emission by technique wheels
driver training etc)
Plant of trees
Rail solutions instead of trucks ndash Ocean Freight
instead of Airfreight
New IT technology (paperless offices)
New technology for facility management (geothermal
energy light insulation)
Carbon Footprint Reduce carbon dioxide emission
Global Perishable Industry Solution
Customs
Trucking
Sea Freight
Air Freight
Hellmann Perishable Logistics
HPL Portfolio
Business
Development
Value Add
Value Add
Warehouse
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Corporate History
Carl Hellmann
begins a one man
business in
Osnabruumlck Germany
delivering steel using
a horse drawn cart
Successors
Heinz amp Emil
Hellmann rebuild
the company after
WW II
Jost amp Klaus
Hellmann
represent 4th
generation
ownership
Hellmann
opens first
international
office in Hong
Kong
Hellmann
Worldwide
Logistics
opens in
the USA
HPL - Hellmann
Perishable
Logistics
founded by Jost
Hellmann
In Miami FL USA
Hellmann
wins ldquoGlobal
Logistics
Provider of
the Yearrdquo
Hellmann
opens offices
in India and
Pakistan
Hellmann opens the
Minneapolis amp San
Diego offices and a
12 million sq ft
distribution center
in Wagram NC
Hellmann is
awarded
ldquoQuest for
Qualityrdquo
award
2009 2007 2006 1998 1982 1968 1945 1871 1988 2008
443 Offices in 157 Countries
Hellmannrsquos Exclusive Network
Organic Growth the success factor for Hellmann
Financial Stability amp Corporate Growth
2 - With partners 16500 employees worldwide 1 - All figures in Million USD
Corporate Growth Financial Stability
3361
3543
3775 3841
3532 3541
2005 2006 2007 2008 2009 2010
6580
7300
8560 8900 8652
9228
2005 2006 2007 2008 2009 2010
Quality Management Certification
DIN ISO 9001
Environmental Management Certification
DIN ISO 14001
Customs Compliance Management
C-TPAT
Certifications Keeping to the highest standardshellip
We are committed to reducing our consumption of
materials and to making the environments in which
we work cleaner and safer places
We have achieved our ISO14001 certification
HACCP ndash for the food production industry
BRC ndash accreditation (British Retail Consortium)
Organic ndash accreditation
Halal - accreditation
Social Responsibility Environmental consciousnesshellip
Optimization of the flow of goods
Saving resources
Support of environment activities
New trucks (reduced emission by technique wheels
driver training etc)
Plant of trees
Rail solutions instead of trucks ndash Ocean Freight
instead of Airfreight
New IT technology (paperless offices)
New technology for facility management (geothermal
energy light insulation)
Carbon Footprint Reduce carbon dioxide emission
Global Perishable Industry Solution
Customs
Trucking
Sea Freight
Air Freight
Hellmann Perishable Logistics
HPL Portfolio
Business
Development
Value Add
Value Add
Warehouse
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
443 Offices in 157 Countries
Hellmannrsquos Exclusive Network
Organic Growth the success factor for Hellmann
Financial Stability amp Corporate Growth
2 - With partners 16500 employees worldwide 1 - All figures in Million USD
Corporate Growth Financial Stability
3361
3543
3775 3841
3532 3541
2005 2006 2007 2008 2009 2010
6580
7300
8560 8900 8652
9228
2005 2006 2007 2008 2009 2010
Quality Management Certification
DIN ISO 9001
Environmental Management Certification
DIN ISO 14001
Customs Compliance Management
C-TPAT
Certifications Keeping to the highest standardshellip
We are committed to reducing our consumption of
materials and to making the environments in which
we work cleaner and safer places
We have achieved our ISO14001 certification
HACCP ndash for the food production industry
BRC ndash accreditation (British Retail Consortium)
Organic ndash accreditation
Halal - accreditation
Social Responsibility Environmental consciousnesshellip
Optimization of the flow of goods
Saving resources
Support of environment activities
New trucks (reduced emission by technique wheels
driver training etc)
Plant of trees
Rail solutions instead of trucks ndash Ocean Freight
instead of Airfreight
New IT technology (paperless offices)
New technology for facility management (geothermal
energy light insulation)
Carbon Footprint Reduce carbon dioxide emission
Global Perishable Industry Solution
Customs
Trucking
Sea Freight
Air Freight
Hellmann Perishable Logistics
HPL Portfolio
Business
Development
Value Add
Value Add
Warehouse
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Organic Growth the success factor for Hellmann
Financial Stability amp Corporate Growth
2 - With partners 16500 employees worldwide 1 - All figures in Million USD
Corporate Growth Financial Stability
3361
3543
3775 3841
3532 3541
2005 2006 2007 2008 2009 2010
6580
7300
8560 8900 8652
9228
2005 2006 2007 2008 2009 2010
Quality Management Certification
DIN ISO 9001
Environmental Management Certification
DIN ISO 14001
Customs Compliance Management
C-TPAT
Certifications Keeping to the highest standardshellip
We are committed to reducing our consumption of
materials and to making the environments in which
we work cleaner and safer places
We have achieved our ISO14001 certification
HACCP ndash for the food production industry
BRC ndash accreditation (British Retail Consortium)
Organic ndash accreditation
Halal - accreditation
Social Responsibility Environmental consciousnesshellip
Optimization of the flow of goods
Saving resources
Support of environment activities
New trucks (reduced emission by technique wheels
driver training etc)
Plant of trees
Rail solutions instead of trucks ndash Ocean Freight
instead of Airfreight
New IT technology (paperless offices)
New technology for facility management (geothermal
energy light insulation)
Carbon Footprint Reduce carbon dioxide emission
Global Perishable Industry Solution
Customs
Trucking
Sea Freight
Air Freight
Hellmann Perishable Logistics
HPL Portfolio
Business
Development
Value Add
Value Add
Warehouse
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Quality Management Certification
DIN ISO 9001
Environmental Management Certification
DIN ISO 14001
Customs Compliance Management
C-TPAT
Certifications Keeping to the highest standardshellip
We are committed to reducing our consumption of
materials and to making the environments in which
we work cleaner and safer places
We have achieved our ISO14001 certification
HACCP ndash for the food production industry
BRC ndash accreditation (British Retail Consortium)
Organic ndash accreditation
Halal - accreditation
Social Responsibility Environmental consciousnesshellip
Optimization of the flow of goods
Saving resources
Support of environment activities
New trucks (reduced emission by technique wheels
driver training etc)
Plant of trees
Rail solutions instead of trucks ndash Ocean Freight
instead of Airfreight
New IT technology (paperless offices)
New technology for facility management (geothermal
energy light insulation)
Carbon Footprint Reduce carbon dioxide emission
Global Perishable Industry Solution
Customs
Trucking
Sea Freight
Air Freight
Hellmann Perishable Logistics
HPL Portfolio
Business
Development
Value Add
Value Add
Warehouse
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
We are committed to reducing our consumption of
materials and to making the environments in which
we work cleaner and safer places
We have achieved our ISO14001 certification
HACCP ndash for the food production industry
BRC ndash accreditation (British Retail Consortium)
Organic ndash accreditation
Halal - accreditation
Social Responsibility Environmental consciousnesshellip
Optimization of the flow of goods
Saving resources
Support of environment activities
New trucks (reduced emission by technique wheels
driver training etc)
Plant of trees
Rail solutions instead of trucks ndash Ocean Freight
instead of Airfreight
New IT technology (paperless offices)
New technology for facility management (geothermal
energy light insulation)
Carbon Footprint Reduce carbon dioxide emission
Global Perishable Industry Solution
Customs
Trucking
Sea Freight
Air Freight
Hellmann Perishable Logistics
HPL Portfolio
Business
Development
Value Add
Value Add
Warehouse
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Optimization of the flow of goods
Saving resources
Support of environment activities
New trucks (reduced emission by technique wheels
driver training etc)
Plant of trees
Rail solutions instead of trucks ndash Ocean Freight
instead of Airfreight
New IT technology (paperless offices)
New technology for facility management (geothermal
energy light insulation)
Carbon Footprint Reduce carbon dioxide emission
Global Perishable Industry Solution
Customs
Trucking
Sea Freight
Air Freight
Hellmann Perishable Logistics
HPL Portfolio
Business
Development
Value Add
Value Add
Warehouse
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Global Perishable Industry Solution
Customs
Trucking
Sea Freight
Air Freight
Hellmann Perishable Logistics
HPL Portfolio
Business
Development
Value Add
Value Add
Warehouse
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
HPL can provide all of your perishable logistics needs from one source HPL employees are
specialists in the handling of perishables our facilities contain modern equipment and
technology
Our global network of perishable handling stations is constantly growing to fulfill reliable
year-round supply chain for all kinds of perishable goods
To provide our customers with one reliable dedicated supply chain partner from origin to
destination with complete management of the cool chain from door to door
HPL Mission amp Vision Statement
Insuring expertise and quality for transport and handling of perishables
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Global Development Managed by short direct reporting lines hellip
Mr Jost amp Klaus Hellmann
Managing Owners
Mr Markus Fellmann
Global Vice President - Hellmann Perishable Logistics
Regional Directors
HPL Country Directors
Americas Asia Europe Australia-Middle East
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Controlled management worldwide
Single source reporting worldwide
Network integration
Single source global pricing
Leveraged purchasing power
Global Account
Management
A dedicated cross-functional team that
maintains a constant focus on the customerrsquos
requirements
JOINT STRATEGIC
DEVELOPMENT
VALUE CREATION
COST SAVING
OPPORTUNITIES
OPERATIONAL
EXCELLENCE
MARKET
TREND
ANALYSIS
CUSTOMIZED
SOLUTIONS
STREAMLINED
COMMUNICATION
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
HPL Core Facilities
Miami FL USA
United Kingdom
London
Changi Airport Singapore
Rotterdam the Netherlands
HPL is present in 21 countries with 51 dedicated HPL offices and a
network of 600 specialized HPL employees
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
HPL Global Facilities
HPL Chile
HPL Peru
HPL Mexico
HPL New Zealand
HPL Australia
HPL Shanghai
HPL Hong Kong
HPL South Africa
Kenya
HPL Brazil
HPL Argentina
HPL USA-East
HPL Germany
HPL UK
HPL Netherlands
HPL Russia
HPL Singapore
HPL Dubai
HPL Japan
HPL Thailand
HPL USA-West
HPL India
HPL Spain
HPL Belgium HPL Switzerland
HPL Namibia
HPL Vietnam
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Hellmann Perishable Logistics and HPL Global Warehousing
amp Distribution Network
HPL Europe and Africa Region
Frankfurt Germany
Hamburg Germany
London-Heathrow United
Kingdom
Windhoek Namibia
Amsterdam The Netherlands
Rotterdam The Netherlands
Antwerp Belgium
Moscow Russia
Barcelona Spain
Madrid Spain
Cape Town South Africa
Durban South Africa
Port Elizabeth South Africa
Johannesburg South Africa
Zurich Switzerland
HPL The Americas Region
Buenos Aires Argentina
Cordoba Argentina
Mendoza Argentina
Sao Paulo Brazil
Santiago International Airport Chile
Valparaiso Chile
Iquique Chile
Lima Peru
Guadalajara Mexico
Mexico International Airport Office
Mexico
Miami FL USA
(Global Head Office)
Los Angeles CA USA
HPL Oceania Middle East and Asia Region
Sydney Australia
Adelaide Australia
Brisbane Australia
Darwin Australia
Melbourne Australia
Perth Australia
Tokyo Japan
Hong Kong Hong Kong
Auckland New Zealand
Christchurch New Zealand
Bangkok Thailand
Shanghai China
Ho Chi Minh City Vietnam
Dubai United Arab Emirates
Singapore Singapore
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Inventory Control
Stock levels reporting amp management
KPI amp MI reporting to suit your needs
Program Management
Stock control amp QC checking at origin and
destination
Complete visibility of program progress
Temperature Management
Origin temperature checks and pre cooling
Temperature monitoring throughout process
HPL Global Services We have experienced dedicated staff with the
knowledge and competence to manage every
aspect of your retail supply chain needs
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Air Freight amp Sea Freight Management
Complete management of air freight amp sea
freight programs
Complete visibility of pricing and documentation
Market Intelligence
Information regarding market trends and trade
lanes
Perishable freight rates globally
Strong and Personal Relationships
Can offer a one-desk set up out of any of our
global locations
Hellmann FAMILY DNA
HPL Global Services
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Complete cold supply chain services
Refrigerated storage amp trucking
Air sea and or truck temperature controlled
transportation
Handling of all government requirements on
imported and exported goods
Inventory control and complete distribution
reports
Re-icing amp re-packing
Warehousing labeling and pre-cooling
Door-to-door transport of perishable goods
State-of-the-art refrigerated coolers
Ammonia free facilities
Global HPL warehouse network
HPL Advantages HWL the only global logistics freight forwarder that
is 100 committed to the perishable industry
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
VAS - Technology and Innovation
Packing JV with Chilltainers ndash wwwchilltainerscom
Standardized Temperature Monitoring throughout the
network
Actively involved in development and reasearch of
bdquoIntelligent Packagingldquo (monitoring the consictence and
the quality of the products)
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Hellmann is steadily investing in Information Technology and follows an approach of using proprietary
as well as state-of-the-art 3rd party systems in order to provide its customers Flexibility Creativity
and Speed through modern and innovative IT solutions
Information Technology
Hellmann Global IT Headquarter Digital Community Center (DDC) Osnabruumlck Germany
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Logistics Supply Chain and IT Professionals grouped together
in one team with the goal to create value for our customers
Customer Solutions amp IT Services Team
Tender Management
Implementation Supply Chain
Consulting IT Solutions
Customer Management
Quality Management
Tender Analysis
Opportunity amp
Risk Assessment
RFQ Management
RFI Management
Project Management
SOP Development
SOP Rollout
KPI Set-up
Reporting Set-up
Customized
IT Solutions
EDI Integration
ReportingBusiness
Intelligence Solutions
Portal Development
KPI Monitoring
Continuous
Improvements
Business
Development
Opportunity
Assessments
Supply Chain
Optimization
Network Analysis
Modeling
Quality Management
Data Quality Control
Training
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
BROKERAGE
(ALLIANCE)
DOCUMENT
ARCHIVING DOMESTIC TMS
(TRANSSOFT)
Carrier
GLOBAL
WAREHOUSE
MANAGEMENT
SYSTEM (LFS)
GLOBAL TMS
AIR amp OCEAN
(HELLOGIC)
Customer
GLOBAL PO
MANAGEMENT
(eCHAIN)
WEB-PORTAL (HELLMANN INFORMATION TOOL)
DATA WAREHOUSE
(BUSINESS OBJECTS)
EDI EDI
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
HPL special IT service software is tailor-made to
meet our customerrsquos needs
Access to HIT-portal
Customs clearance
Shipment processing
Shipment tracking
Warehouse distribution and
Specialized software to manage
trucking
seafood
produce
film
HPL IT Services HPL is able to provide customized reports through
our proprietary Reporting system designed
exclusively for our Hellmann Perishables Logistics
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Domestic
Booking
Tracking amp tracing
Exception reporting
Air amp Sea Freight
Tracking amp tracing
Purchase order management
Interactive reporting
Contract Logistics
Search for delivery notes
Inventory management
HIT ndash Hellmann Information Tool Individual access to information
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Tracking amp tracing
Purchase order monitoring
Deviation monitoring
Query save option
Access right control through user groups
Document archiving
Event history
Self-configuration
Document exchange
Real-time status updates
Self-configuration
Download to Excel or PDF
Contact lists
POD (if required scanned in document)
HIT Portal Functions
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Additional HPL Solutions
2011
Supply Chain Optimization Solutions
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
1 bullQuote Receive Order FOB
2
bullContainer Booking BSA Pre-advisement Loading Shipping
3 bullShipping Advice Pre-Clearance
4
bullContainer Receiving Customs Trucking Warehousing Distribution
5 bullKPI Reporting
6 bullDelivery to DC
HPL Retail Solution HPL Retail Solution provides our customs with a
time optimizing solution to further enhance your
supply chain
TIME 45 Saving to Retailer
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Export Traditional Revenue C amp F vs FOB Solution
C ampF to FOB Solution
Primary Producer
(5 Margin)
Exporter (CoF + 15 + CoG + 5)
Local Transport (Handling Fee)
Freight Forwarder (Cost + on CoF)
Airline Sea Freight
Freight Agent (Handling Fee)
Importer (CIF + 12 Margin)
Retailer
Primary Producer (5 Margin)
Exporter (CoG + 5)
Hellmann Perishable Logistics
Airline Sea Freight (Global Deals + Incentives)
Hellmann Perishable Logistics
Retailer Importer
More Competitive Freight Rates
Enhanced Shipment Control
Increased Visibility amp QC Checks
Complete Program Management
HPL Value Added Services
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
HPL bull C ampF to FOB gives Retailer Increased Visibility
HPL bull Analyze Complete Supply Chain Door to Door
HPL bull Focus on Improvement Plans on a Program by Program base
HPL bull Implement SOPs Globally to Comply with Each Program
HPL bull Set KPIs to Monitor Supply Chain Response Time
Supply Chain Response Time Improvement Plan
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Product knowledge and
Shelf-Life
Highly perishable foodstuffs are measured in days
(milk meat fresh produce ndash practically all perishable
chilled products)
Semi-perishable foods are measured in weeks
(cheeses conserved meat products such as ham
bakery products hellip)
Highly stable foods are measured in months or years
(pastas breakfast cereals confectionary products
jams and jellies canned food ndash but also frozen food is
usually considered to be part of this category)
In highly perishable products typical detioration factors
include respiration oxidation autolysis fermentation
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Yield Control
important factors to consider
HPL understands the factors that may affect
your product attributes during distribution
sensitivity to oxygen
sensitivity to ethylene and other gas
sensitivity to light
sensitivity to moisture
sensitivity to agitation
sensitivity to temperature
Hence we at HPL believe very much in
monitoring and controlling this factors during
the whole cool supply chain
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Effective Cool Chain
Management amp Product Yield
Cool chain management is essential for preserving the
harvested quality of fresh produce Effective cool chain
management begins on the farm and ends in the refrigerator
at home
Breaks in the Cool Chain have an adverse effect on
products ndash for example some cultivars of apples ripen as
much in 1 day at 21degC as they would in 10 days at ndash1degC
HPL will work towards ensuring no breaks in the cool
chain in order to optimize the shelf life and quality of
fresh produce seafood and other perishable items
ldquoShelf-Life-Costsrdquo as per our definition include costs of
product costs of logistics and financing and ALL costs
of claims and damages respectively of a shortened
shelf life
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Day Seven Sale Value 25
Shelf Life ndash Final Day
Day Six Sale Value 50
Shelf Life ndash 2 Days
Day Five Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 7 Days
HPL FOB gives Premium Door to Door
Consistent Cool Chain gives Better Stock Quality
Higher Yield = Higher Profits
In-Store Yield Improvement
Day Four Sale Value 25
Shelf Life ndash Final Day
Day Three Sale Value 50
Shelf Life ndash 2 Days
Day Two Sale Value 100
Shelf Life ndash 3 Days
Day One Sale Value 100
Shelf Life ndash 4 Days Remaining
Traditional C+F Model lacks Control
Stock Arrives in Store with Little Shelf Life Remaining
Less Yield = Less Profits
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Improved Quality of Product for End
Customers
Decrease in Claims
Better Shelf Life amp Yield of Product
Improved Forecast Management amp Cost Effective
Ordering
Overall Cost Reduction
Supply Chain Improvement Analysis
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Analysis of each program amp trade
lanersquos competitive advantages
Gauge the market for demand for each product
Analyze on a local level the drivers that influence
demand
Global knowledge of buyers and suppliers
Partner to assess overall economic outlook and
success of each trade lane amp commodity
Strategic
Insights
amp
Opportunities
HPLrsquos Competitive Intelligence
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Additional Product Wine export
bull HPL is handling wines export business from new
world countries as well as exports from Europe to
other areas such as Asia
bull HPL handles bottled wine as well as wine in
Flexitanks or other units
bull Airfreight sample shipments
bull HPL also offers LCL services for wine
bull HPL offers value added services such as packaging
and repacking tasting kits distribution and inventory
management
bull Global consol services available
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
HPL Sampling of Customers
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
We constantly strive to develop better more efficient
ways to do business through
Value Creation Hellmann a Privately Held Financially Stable
Experienced partnerhellip
Customer Focus
State-of-the-art IT Solutions
Entrepreneurship at all levels
Fast Decisions
Personalized Solution
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet
Thinking Ahead ndash Moving Forward
Thank you ndash Letacutes do perishables
wwwhellmannnet