Jan-paul de Beer (26)Co-founder Brandfighters

& the soccer project

study

Worked for only 7 months under a boss

Met OskarStart of my company

We were boredat work

We sneaked out the office to brainstorm

The big idea

Presented the plan to the big boss

And then??

We entered a business pitch

We made a We made a logo and logo and build a websitebuild a website

Fixed a 4 day jobin advertising

To make moneywe needed money

We needed alaunching partner

We did a guerrilla stunt to promote the first video contest

Our first results

Beer and video!

We started fulltime!

We did some marketing: We did some marketing: get press attention!get press attention!

We builded great cases

In our first year we made profit!

We needed an office!

Our first big problem: hijacked brand name

First personnal: interns

Awarded as marketing pioneers 2010

2nd problem: investor

World domination,option to start an office in London

We got our own business coach

Acquire new clients

Results year 2:doubled turnoverand profit!

Started a new project

Driven by socialmediawww.facebook.com/thesoccerproject@soccerprojectNL

connect@jpdebeerjp@brandfighters.nl