I T R O D U C I N G

A NEW ENERGY DRINK TO CHANGE THE WORLD YOU LIVE IN

ECLIPSE – The Brand

A BRAND CREATING HEALTHY, LOW IN SUGAR ENERGY DRINKS …without skimping on the flavoured goodness!

WE SOURCE OUR NATURAL INGREDIENTS FROM LOCAL AND SUSTAINABLE SOURCES

FROM WITHIN THE UNITED KINGDOM

WE AIM TO SUPPORT YOUNG PROFESSIONALS AND STUDENTS THROUGH THEIR EVERY

DAY BUSY, COSMOPOLITAN LIVES.

ECLIPSE IS THE LIGHT AT THE END OF THE TUNNEL

ECLIPSE – The Brand

ECLIPSE WILL COMPETE WITH WELL KNOWN ENERGY DRINK COMPETITORS

SUCH AS ALIBI, LITTLE BIGSHOT AND FRS.

ALL OF THESE BRANDS PRODUCE HEALTHIER AND CHEAPER ALTERNATIVES TO

NORMAL EVERY DAY ENERGY DRINKS.

ECLIPSE – The Product

AN ENERGY DRINK MADE FROM NATURAL INGREDIENTS

BURSTING WITH CITRUS AND BERRY FLAVOURS

GENTLY CARBONATED FOR THAT LITTLE FIZZ FEEL

THE LIGHT AT THE END OF TUNNEL WHEN YOU’RE FEELING SHORT OF ENERGY

SEPERATED INTO TWO UNIQUE FLAVOURS – SOLAR AND LUNAR

ECLIPSE – Solar

SOLAR ADOPTS IT’S NAME FROM ASTROLOGICAL SOLAR ECLIPSES

THE FLAVOUR IS COMPRISED OF BOASTING THE FLAVOURS OF ORANGE, LEMON, MANGO AND A HINT OF LIME

ECLIPSE – Lunar

LUNAR ADOPTS IT’S NAME FROM ASTROLOGICAL LUNAR ECLIPSES

THE FLAVOUR IS COMPRISED OF BOASTING THE FLAVOURS OF RASPBERRIES, BLUEBERRIES, LIME AND CRANBERRIES

ECLIPSE – The Price

OUR 180ML CANS WILL RETAIL AT

£0.89P

ECLIPSE – The Packaging

ECLIPSE – The Concept

OUR THEME IS APPARENT ACROSS OUR ENTIRE PRODUCT RANGE

THE BRAND NAME “ECLIPSE” WAS CHOSEN TO ASSOCIATE OUR ENERGY DRINK WITH

THE PERFECT AND OPTIMUM MOMENT

THE BRAND ECLIPSE IS CURRENTLY MADE UP OF TWO ENERGY DRINK PRODUCTS

Solar and Lunar

ECLIPSE – Social Media

ECLIPSE IS REPRESENTED ACROSS SOCIAL NETWORKING SITES FACEBOOK,

INSTAGRAM AND NEWLY – SNAPCHAT

THIS HAS ALLOWED THE BRAND TO CONNECT WITH CUSTOMERS ON A PERSONAL

LEVEL, SHOWING THE WAY THAT ECLIPSE ENERGY DRINKS CAN BECOME A PART OF

YOUR EVERY DAY LIFE

SOCIAL NETWORKING SITES SUCH AS THESE HAVE PROVIDED AS GREAT TOOLS O

REACH OUR TARGET AUDIENCES, SAID SITES PRIMARY USERS

Facebook - Increase brand recognition - Connect with the audience - Images and videos - Relationship - More personal - Manage the brands reputation - Insight to target audience interests - Platform to promote events

Twitter • Twitter is a great social media platform

• Increase awareness and seek feedback.

• Communicating

• Showing brand personality

• Trends eg:#leftinthedark

• Encourage followers to find out more

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Instagram

- Visually appealing - Mood board - Step into consumers everyday life

Snapchat

- Allows brand to me seen on daily basis - Direct contact - Opportunity for secret competitions and

giveaways - Brand personality matching age range of target

audience

THE CAMPAIGN

ECLIPSE – Campaign Objective

THE CAMPAIGN WILL PROMOTE THE BRAND IN A FUN AND LIGHTHEARTED MANNER,

ENCOURAGING CONSUMER PARTICIPATION AND AUDIENCE INTERACTION.

OUR ENERGY DRINKS ARE THE ADDED BOOST STUDENTS NEED WHEN THEY ARE

FACED WITH DEADLINES, EXAMS, REVISION AND THE DREADED “HANGOVER”

BOTH ENERGY DRINKS WOULD BE LAUNCHED ON THEIR RETRESPECTIVE

ASTROLOGICAL EVENT DAYS

ECLIPSE WILL HOLD CELEBRATION PARTIES ACROSS THE UK TO CELEBRATE THE

PASSING OF SOLAR AND LUNAR ECLIPSES, PROVIDING IDEAL TIMES TO LAUNCH EACH

PRODUCT

PRINT

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VIDEO

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THE AIMS OF THIS CAMPAIGN

• INCREASE BRAND AWARENESS

• BECOME KNOWN AS A FUN, SOCIABLE

AND CURRENT BRAND

• ENGAGE WITH TARGET AUDIENCE IN

MEMORABLE AND LIGHT HEARTED

WAY

• PROMOTE VALUES OF A HEALTHY

LIFESTYLE

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THANK YOU FOR

WATCHING.

ANY QUESTIONS?

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