Destination Changemakers Spreading solutions for global change

FOMPEYRINE Noémie BORENSZTEIN Frédéric DARDAILLON Matthieu GUYOT Jonas

Brochure - November 2011

FOREWORD

2

INTRODUCTION BY OUR GODFATHER « I fully support your project Destination Changemakers. I see people in your group as the next generation of young people who want to build a better, a safer planet. We will work together in the Philippines to eradicate poverty and to restore human dignity, and I guess this is an exciting opportunity for us to build new business models together. So I will be your godfather. » Tony MELOTO, 27/11/11, in Paris

WHO IS ANTONIO MELOTO ? Mr Antonio Meloto, 61, is the Founding President of the NGO Gawad Kalinga (to Give Care in Tagalog). For the past 15 years, he has devoted himself to the fight against extreme poverty in the Philippines, with the aim to restore dignity to the 25 million poorest Filipinos by 2024 (5 million households in slums). His approach is to build empowered, sustainable, self-sufficient "Communities", accompanied by 7 development programs (including for education and health), and now, to significantly develop and scale-up social businesses. Today, more than 2,000 "GK Villages" cover the country with a social impact estimated at one million beneficiaries. Tony has initiated the concept of the "Enchanted Farm" (to prevent rural migration to urban areas), and the first one out of 24 has just been inaugurated by the President of the Republic of the Philippines. To achieve such ambitious objectives, Gawad Kalinga promotes the concepts of "caring & sharing" and involves a large number of people to support this "Grand Cause", with no exceptions : young people, previous "gang leaders", students, faculties, politicians of all sides, employees, business leaders (including Shell, Unilever, Philips, Coca-Cola, IBM, HP, Hyundaï or AirFrance-KLM), GK is now supported by an "army" of 25,000 regular volunteers and 1 million occasional volunteers. In fact, we can summarize the "GK Way" as a three-step process: changing values within affected communities, extensive public-private partnerships, and massive volunteerism. The construction process actually begins with a rebuilding of the values of the community and the change of mindset of "rich" people by building authentic relationships. Tito Tony, is a remarkable example of "transformational leadership" ; in 2009 he wrote "Builder of Dreams", and he is also the recipient of numerous awards, including the "Social Entrepreneur of the Year" in 2010 in the Philippines by Ernst & Young and the Schwab Foundation. As such, he will be a guest-speaker in January 2012 at the "World Economic Forum" in Davos.

Our team, with Tony Meloto and Olivier Girault (President of Gawad Kalinga)

after a conference of Tony Meloto and Arnaud Ventura at Sciences-Po Paris

(28/10)

INTRODUCTION

3

DESTINATION CHANGEMAKERS IN A WORD Destination Changemakers is a project aiming at helping social entrepreneurs to scale up and maximize their social impact. After one year and a half of preparation in the UK and France, we will help social entrepreneurs in Asia and Africa during nine months, before coming back to France to share our experience to the general public.

GENESIS OF THE PROJECT Last January, during their second year at ESCP Europe, Jonas and Matthieu discovered their mutual interest for innovative social initiatives. Both willing to make a difference through their work, they decided to launch their own project in order to discover the emerging area of social entrepreneurship. They began to meet some social entrepreneurs in London during their second year at ESCP Europe. Still, they realized very quickly that meeting social entrepreneurs around the world had already been done. They then understood that it could be much more interesting and impactful to do missions with a limited number of social entrepreneurs to help them solving their challenge. Destination Changemakers was born. They then met Frédéric, graduated from the Ecole des Gobelins, now in charge of the documentary part of the project; and Noémie, student at Sciences-Po Paris, in charge of the assessment of the social impact of the Changemakers we will meet.

KEY FIGURES 20 months of preparation 9 months of missions

around the world 3 social entrepreneurs 3 countries

« Be the change you want

to see in the world »

GANDHI

OUR TEAM

4

MATTHIEU Student in Master in Management at ESCP Europe, I have been committed in various associative projects. Passionate by these entrepreneurship experiences, sensitive to social problems in the world, I am naturally attracted by social entrepreneurship. I am currently doing a six-month internship in the HR department of Danone in Paris. Destination Changemakers is for me an exciting opportunity to explore the world of social entrepreneurship, to better understand the leadership traits of Changemakers and to try to raise awareness that a credible alternative to the current economic model does exist.

JONAS Student in Master in Management at ESCP Europe, I have always been interested in social innovation. It is mainly during my internship among the Center for Social Innovation of Gawad Kalinga that I discovered the power and interest of social entrepreneurship. I am now doing a six-month internship at Doing Good Doing Well, a sustainable development consulting agency. Destination Changemakrs is for me a unique opportunity to be part of a movement that makes a difference. I hope that this journey will be a great source of inspiration for my future professional career.

NOÉMIE Student in second year at Sciences Po in Paris, I have always been concerned by social issues in the world. Before I started university, I chose to do a “gap year” during which I went working in a long-term action in a shantytown in Lima in Peru. I am also very committed within the association “Niños de Guatemala”. Being passionate about sociology and anthropology, I would like to study the social impact of the social entrepreneurs. I am very excited to work on this dimension which can help accomplishing, promoting the project and its comprehension.

FRÉDÉRIC Recently graduated with a licence degree in audiovisual production in Gobelins - Paris and with a degree in multimedia communication, I aim at working in the cinema field, especially in video editing and directing. My role will be to film the team during the social road trip in order to create afterwards a documentary. For me, Destination Changemakers is the opportunity to learn more about social entrepreneurship, to be more involved in that kind of fields, and work on my first consistent video project.

CONTRIBUTE (1/2) HELPING SOCIAL ENTREPRENEURS TO SCALE UP

5

ENTREPRENEURIAL DIMENSION This part will be mainly coordinated by Jonas

OUR VISION • Solutions to change the world already exist, but they need to be scaled

up to have a global impact • Organizations like Ashoka, Skoll Foundation and Schwab Foundation do

remarkable work to help high-potential social entrepreneurs to scale up • Some of the most innovative social entrepreneurs lack business skills and

can’t benefit from the support of these organizations

OUR VALUE PROPOSITION • We will help three promising social entrepreneurs in emerging countries

to scale up during three missions • We want to partner with these big foundations to avoid reinventing the

wheel, and give inspiring social entrepreneurs the chance to join their network

• We will accompany three high-potential social entrepreneurs to benefit from Ashoka / Skoll / Schwab’s support.

DEFINITION Social enterprise A social enterprise operates like a business, produces goods and services for the market, but manages its operations and redirects its surpluses in pursuit of social and environmental course.

WHO ? The social entrepreneurs we target for our three missions are very highly committed entrepreneurs with promising ideas to solve an urgent social need, but who lack the business skills needed to scale up their solution. We will focus on the areas of food and water, because these are the most urgent social needs people have. Food and water are the first two things people must have to survive, and in today’s world: 884 million people in the

world do not have access to safe water (Unicef, 2010)

925 million people in the world are malnourished (FAO, 2010)

6

WHAT WE WILL DO During the preparation phase : • Realization of a pilot-mission as a training to write a business plan for a

French social entrepreneur • Partnering with Ashoka / Skoll/ Schwab to understand their Fellow

selection criteria • Assessing the needs of the social entrepreneurs to meet the selection

criteria • Working at distance with them to provide some ideas before our arrival • Training by experts in France on : business plans, audit, leadership... During our missions, with the three social entrepreneurs : • Helping them in their application to benefit from Ashoka / Skoll / Schwab’s

support. It should consist in : assessing their social impact with their community ; rethinking their Business Model ; formalizing their Business Plan

• Organizing Makesense HoldUps, one in France and one in their community, to find creative ideas to help them solving their challenges

• Linking them to other local Changemakers to accelerate social change in their ecosystem (MeetUp : organizing an event with all the Changemakers of the area and brainstorming on how they can partner together, share their experience and tips and learn from each other)

OUR AIM : WE WILLSUCCEED IF... • 1 social entrepreneur out of the 3 we will help become Ashoka / Schwab /

Skoll Fellows within 2 year

PARTNERSHIPS Ashoka is the global association of the world’s leading social entrepreneurs. Since 1981, they have elected over 2,500 leading social entrepreneurs as Ashoka Fellows, providing them living stipends, professional support and access to a global network of peers in 70 countries. (www.ashoka.org) MakeSense is a community of 300 young people (called Gangsters) in 20 countries who spread the virus of social business into capitalism. They use brainstorming (called HoldUps) to solve social entrepreneur’s challenges.

CONTRIBUTE (2/2) HELPING SOCIAL ENTREPRENEURS TO SCALE UP

7

SOCIAL AND CULTURAL DIMENSION This part will be mainly coordinated by Noémie

OUR VISION We think Changemakers are the drivers of social change. They have the leadership and the commitment to convince other people to change their own personal behaviour in a positive way to accelerate social change. We believe Changemakers are the leaders of tomorrow’s world; they are visionaries and act to accelerate the transition to a more sustainable world.

OUR VALUE PROPOSITION We will study : • What are the common leadership traits of Changemakers and how

Changemakers can change mentalities, mindsets and behaviours • The ecosystem of social change in the areas of the three missions and how

Changemakers can partner together to accelerate social change

WHAT WE WILL DO • Meeting inspiring Changemakers from various sectors and various

backgrounds in the same area as the social entrepreneur we will accompany

• Writing a photo-book on Changemakers and social change : - Establishing a typology of Changemakers with common characteristics

of each type (example : the social entrepreneur; the intrapreneur; the politician...)

- Studying the contribution of each of these types of Changemaker • Writing a report on the ecosystem of social change on the three areas

studied

OUR AIM: WE WILL SUCCEED IF... • We manage to establish a clear and inspiring typology of Changemakers • We provide the three social entrepreneurs with a useful analysis of the

ecosystem of social change on their areas • We manage to give a better understanding of these business’s social

impulse.

DEFINITION Changemaker A Changemaker is a man or a woman with system changing solutions for the world’s most urgent social problems. Social entrepreneurs are obviously Changemakers, but actually everyone can be a Changemaker, provided he/she wants to accelerate social change and has a positive contribution to the world through his/her action. Changemakers can be social entrepreneurs, but also business leaders, politicians, investors, academics or simple citizens…

STUDY STUDYING SOCIAL CHANGE

SHARE RAISING AWARENESS ABOUT SOCIAL ENTREPRENEURSHIP

8

PEDAGOGIC DIMENSION This part will be mainly coordinated by Matthieu

OUR VISION • We want to inspire a generation of Changemakers and transform the Y

generation into a YY generation (YY : Yunus &You, the symbol of social business).

• We are aware the most important part of our project is probably the part after we come back: what is crucial is the impact we will have on other people.

OUR VALUE PROPOSITION We will use various means of communication to reach as many people as possible. For each of them, we will partner with the media, producers and editors to make a difference.

WHAT WE WILL DO During our travel around the world : • Regular update of our blog to share every step of our project • Communication on French media: for instance, the radio Le Mouv’ and the

magazine Le Journal des Grandes Ecoles will follow us. Once we will be back : • Publication of a photo-book with a typology of the Changemakers • Realization of a documentary about one or several missions • Edition of a boarding game in which players must manage their social

enterprise and partner with different Changemakers (Matthieu is a “serial creator” of boarding games with more than 100 games to his credit)

• Realization of academic business cases for business schools to raise awareness among students.

OUR AIM: WE WOULD SUCCEED IF... To measure the impact of our communication : • People could click on a counter if they recognize Destination

Changemakers helped them to better understand the concepts of social business and social change

• People could also write a short text to tell us why they found the project interesting and which impact it had on them

PARTNERSHIPS Le Mouv’ is a French radio station, part of Radio France. Public: 18-30 years old. Le Journal des Grandes Ecoles is a journal diffused at 20,000 copies in 120 French school campuses and the 400 biggest French companies.

9

MISSION 1 : PHILIPPINES, SEPT 2012 – DEC 2012 We will realize our first mission in the Philippines, which is real leader in social innovation. Jonas already spent two months with the NGO Gawad Kalinga for a humanitarian internship during the summer 2010 and knows quite well some Changemakers in the Philippines. The Founder and President of Gawad Kalinga also decided to become the godfather of our project.

MISSION 2 : INDIA OR BANGLADESH, JAN 2013 – MAR 2013 We have not selected the social entrepreneur we will work with in India or in the Bangladesh, but we are already screening several possibilities.

MISSION 3 : AFRICA, APR 2013 – JUL 2013 We have not selected the social entrepreneur we will work with in Africa, but we are already screening several possibilities in Senegal, Burkina Faso, and Mali.

OUR CARBON COMPENSATION We want to offset 100% of our carbon emissions due to transportation. We are current looking for innovative ideas to offset our carbon emissions that could have a positive impact in the communities we will go. We are seriously studying the possibility to bring some solar oven (or solar cooker) in poor communities. Solar ovens have a positive social and environmental impact. Why not helping us to launch an innovative carbon offset programme ?

In the Philippines, we will work with Justin Dela Cruz, the Founder of the social business Happy Green. Happy Green aims at developing local and fair agriculture in rural poor communities (like in the Gawad Kalinga rural villages) selling organic food and beverages. Justin Dela Cruz works a lot in Manila but he often goes to Bulacan (100 km north of Manila) because it is where a major part of his supply comes from (in the GK village « Enchanted Farm »).

Example of solar oven

OUR ITINIRARY

OUR PREPARATION (1/2)

10

LEARNING We are curious and want to learn as much as possible during this preparation year. Here are the three main activities we are involved in and we regularly do : The Voyageurs du Changement Group work Launched by a « social backpacker » at Danone Communities, this initiative aims at gathering all the tips from previous responsible world tours to help and inspire future projects. Destination Changemakers is in charge of the animation and coordination of the group work on the ‘After-World tour’: how can projects like responsible world tours inspire others ? what is the ideal medium to do so ? The objective of this group work is to publish a handbook that will be delivered during an event at ESCP Europe in Paris that we will co-organize next February. Meeting Changemakers Meet a great deal of innovating and inspiring social entrepreneurs, in the UK and in France, in order to understand the reasons of their success. You can find some descriptions in our blog. Reading We read many articles, reports and books on topics such as social entrepreneurship, social innovation and sustainable development to understand the stakes related and have a critical point of view on these issues And we summarized some readings into “reading notes” you can find in our blog.

BEING INSPIRED During our preparation, we attend as many events and conferences on topics related to our project as we can. Here are some examples, to name but a few : Sustainable Business Summit Organized by The Economist in London in March 2011, this one-day summit focused on the fact that corporate social responsibility has move from a “nice-to-have” to a key strategic issue Convergence 2015 Organized in Paris in June 2011, this three-day summit focused on microfinance, social business, social entrepreneurship and social and solidarity-based economy. The Start Up Week End Organized in Paris in November 2011, this two-day event aims at creating a social business within 48 hours. The Global Social Business Summit Organized in Wien in November 201, this three-day event gathers some of the most inspiring leaders of the world of social business. The motto : put society back at the heart of business.

We started our project in January 2011. We will leave France in September 2012, so we will have had a 20-month preparation. 20 months of preparation allow us to work on a professional value proposition to create partnerships and therefore to have an ambitious project.

OUR PREPARATION (2/2)

11

PRACTICING Our project has three objectives. For each objective, we will learn and practice before leaving for the carrying out of the project abroad: Helping a social entrepreneur We realized a two-week pilot-mission with a young social entrepreneur during the Summer 2011. This social entrepreneur launched its venture SendMeLove and needed a business plan, so we helped him for his financing modelling, his market study, his measure of social impact and the redaction of the business plan. We worked with La Petite Etoile, a French consultancy specialized in business development, who gave us pieces of advice and feedback after our work. Studying an ecosystem of social change We will study this year the ecosystem of change around Les Epiceries Solidaires, a social enterprise aiming at collecting non-used food and selling it at a very affordable price to underprivileged people. We will meet the actors working in the same field with the same aim, and study the contribution of each actors and imagine collaborations between them to accelerate social change. Sharing our experience As previously said, we are in charge of the ‘After-World tour’ group work of Les Voyageurs du Changement, so we will be helped by mentors to optimize our impact after we came back.

BUILDING A CREW We spend a lot of time to build a Crew. Members of the Crew are people interested by our project, they should be friends of us or not, they often participate in events we organize and are free to give us advice on our project. In a word, they are active followers. Brainstormings We are regularly organizing brainstorming on our project, and everyone is welcome. It enables us to have many ideas on issues related to our project, and it enables people to get involved in our project. Meetings We are regularly organizing meetings to give news of our project. The more events like this we organize, the more people follow us. MakeSense We are part of the worldwide MakeSense community, so our news are followed by more than 300 people in 20 countries.

MAKING OUR PROJECT RESPONSIBLE... FROM A TO Z ! Carbon compensation We are working on an innovative way to compensate our carbon emissions during our project Responsible banking We are thinking about having a ‘Responsible Bank’ as bank of our association 100% recycled business cards Yes, our business cards are 100% recycled :)

WHY BECOMING OUR SPONSOR ?

12

WHAT DO WE NEED ? Our estimated budget is 40100 euros for the whole team (we can send you a detailed presentation of our budget). Our objective is to finance our budget this way : 50% thanks to sponsors 25% thanks to public grants and other private

donations 25% with our personal contributions

HOW CAN YOU HELP US? According to your profile and your wishes, you can : Support us financially : for instance, you can

choose to support one of three missions and to ask for a special report on that mission

Help us put in place our carbon compensation plan Offer us a material support Help us communicate about our project

Any kind of help would be very much appreciated!

WHAT CAN WE OFFER ? We can communicate about your company on every communication support we use, before and after our missions. Before our missions, we can : Write an article about your company and its CSR

policies on our blog ; on our Twitter and Facebook accounts (we already have more than 1100 friends on Facebook)

Communicate about your company on our tickets of “tombola” : we expect to sell 500 tickets of tombola at 5 euros each

Communicate about your company and invite its collaborators at the major events we organize. Two major events are forecasted :

• The “Voyageurs du Changement” event: this event will take place at ESCP Europe on next February. This event will be composed of conferences and workshops around the theme : “how to travel responsibly?”. This event will also deliver the “Voyageurs du Changement” guide that presents good tips to organise a responsible travel. 300 people are expected

• Our Departure Event : this event will take place in a big pub/nightclub (ex : The Players Bar) in Paris at the beginning of September 2012. This event will be a great party, just a few days before our departure. Around 500-1000 people are expected

After our missions, we can : Communicate about your company in all our

support of communication: our photo-book ; our documentary ; our boarding game

Communicate about your company and invite its collaborators during our “return event”: this event will take place in September 2013 (certainly at ESCP Europe) and will present a feedback about our missions, a short movie, a photo exhibition

OUR PARTNERS

13

OUR PARTNERS ADVISORY & TECHNICALSUPPORT COMMUNICATION SUPPORT MATERIAL SUPPORT

OUR CHANGEMAKERS IN LONDON IN PARIS IN THE PHILIPPINES

CONCLUSION

14

ANTICIPATING THE MAXIMIZATION OF OUR LONG-TERM IMPACT We are aware a “one-shot project” is not the best way to create long term value, for our social entrepreneurs and for our partners. So we are thinking about the creation of an association that will continue after we come back: we need a new “interschool team” to continue the project !

AND AFTER DESTINATION CHANGEMAKERS ? Destination Changemakers is for us a great opportunity to discover social entrepreneurship and participate concretely to this emerging movement. We hope that this project will be an impactful experience for us and will give us some innovative ideas to launch our own social business in the near future. Finally, we know that many students are interested in social entrepreneurship but do not necessarily believe in its opportunities. We hope that our journey will inspire them and attract them to this amazing and challenging area.

Today’s Changemakers are tomorrow’s Gamemakers

THANK YOU VERY MUCH FOR YOUR INTEREST

« Do not be afraid to dare

and to care. A

Changemaker has the

passion to make the

world better »

Antonio MELOTO

« Enjoy your journey over

the next 3 years. I hope

you become amazing

Changemakers »

Deborah SZEBEKO, Founder &

CEO, Thinkpublic

« I wish you very exciting

adventures, projects,

studies, documentaries,

experiences…

Entrepreneurs need guys

like you »

Nathan GRASS, Director Chaire

Entrepreneuriat ESCP Europe

CONTACT US ! MAIL : DESTINATION.CHANGEMAKERS@GMAIL.COM PHONE : 0761270476 (MATTHIEU) / 0638389029 (JONAS) / 0677611232 (NOÉMIE) YOU CAN ALSO BECOME OUR FRIEND ON FACEBOOK AND FOLLOW US ON TWITTER (DCHANGEMAKERS) AND ON OUR BLOG (WWW.DESTINATIONCHANGEMAKERS.COM) !