presentation crowdfunding
DESCRIPTION
A small presentation about crowdfunding for the English classesTRANSCRIPT
Crowdfunding in Politics
By Bart Everaert and Anthony G. Desmet
2012 UGent
MacrowikinomicsMacrowikinomics.wordpress.com
Crowdsourcing
Crowdfunding
Research environment
GOP RACE
Mitt Romney Ron Paul
GOP RACE
Ron Paul “Crowdfunding-based approach”
Mitt Romney“Traditional campaign”
Evidence for crowdfunding
Source: opensecrets.org
Mitt Romney Ron Paul
CONTRIBUTORS DIFFERENCE
Crowdfunding in reality
• Moneybombs
– Limited time period > "a one-day fundraising frenzy“
– Recent phenomenon > Since Ron Paul
Need for Transparency“We take the trust our donors place in us very seriously and are deeply commited to transparancy and accuracy in our reporting.” (Jesse Benton; RP Campaign Manager)
Importance of openness
• Clear communication
• Democracy benefits
• Report every expenditure >$200
• PAC (Political Action Comittee)
Access: www.opensecrets.org
Expenditure comparison
• Romney has more than twice Paul’s budget
• Romney spends 15% more on advertising
Further on
• Ron paul has 10% more(Campaign direct mail)
• Ron paul spends less on(moneybomb approach)
• Romney spends more on
Internet popularity
Conclusion
• Crowdfunding is not a decisive element yet
• Probably decisive in future « younger generation »
• Positive side effects « It’s as promoting your investment »
• Constant Cashflow