presentation bdgroup for the northern ireland companies , november2012
DESCRIPTION
Presentation about doing business in Romania.TRANSCRIPT
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INVEST NORTHERN IRELANDTRADE MISSION TO ROMANIA
4-6 November 2012
WELCOME to BUCHAREST
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
Good to know about
R O R O M A M A N I AN I A
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA
SIMPLY SURPRISING?
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA
OR SIMPLY CONFUSING?
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA
� If you ask a Romanian consultancy company with 20 years experience in the market, we’ll tell you …
It is a Little Bit of Both !
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA
Country & market overview
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA� Area (sq km)
� Population (mil.)
� Capital
� Language
� Currency
� Current exchange rate
� Highest point
� Lowest point
� GDP growth (2011)
� Average inflation
� GDP per capita (2011)
� Unemployment
� 237.500 kmp
� 19.5 ( estimates 2011)
� Bucharest
� Romanian
� RON Romanian Lei
� 1Euro=4.5RON
� Moldoveanu Peak 2500 m
� Black Sea 0 m
� 2.5%
� 2.4% (6 months 2012)
� 8.700 USD
� 7.5%
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA� Ranks 63 on the
ease to start a business…
Source:
World Bank Doing Business Report,
2012
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA… and 72 on the ease for
doing business
Source:
World Bank Doing Business Report, 2012
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA
� Manufacturing counts for 32% from total FDI
in industry
� Other Foreign Direct Investments:
� 19.1% Financial services & insurance
� 12.4 % Trade
� 7.4% Electricity, natural gas and water
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA� Trade
Export 45 billion Euro (+25%, 2010)
Main groups: vehicles and transport,
manufacturing
Import 54.7 billion Euro (+20.5%, 2010)
Main groups: manufacturing, equipment,
chemicals
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA
Leading sectors:
1. Automotives: 4th largest manufacturer in CEE (
9 billion Euro share , 2011)
2. IT & C: 7 billion euro share in 2011 (GDP)
3. Green Energy (18 billion euro projects
investments by 2020)
4. Oil & Gas ( 1st oil &gas producer CEE)
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA
5. Pharmaceutical Industry ( 2.4 billion euro
market value in 2011)
6. Telecom Industry ( 3.6 billion Euro in 2010)
7. Food & beverages
8. Tourism
9. Aeronautics
10. Shipyards
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIAThe Trade Mission Reports and Itineraries already give you the valuable inside information on
opportunities for your business in Romania but
also…cultural differences and local specifics can
influence your business…
….so here’s what’s also good to know:
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA� Romanians – “A Latin island in a Slavic see”
� Business culture:
� Flexible (Italian Style)
� Creativity without borders
� Personal relations matter
� Fair English speakers (German language also popular
in Transylvania)
� High business education profiles (in cities)
� High bureaucracy in government institutions
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
WHAT IMPRESSES
ROMANIANS
� Knowing the real Romania is different than
media image.
� Using common ground statements
� Being open and practical
� Not avoiding price discussions
� Using Romanian words (makes an excellent
impression!)
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIA
� HELLO = Buna ziua � GOODBYE = La revedere � PLEASE = Va rog
� THANK YOU = Multumesc � YOU’RE WELCOME = Cu placere
� YES = Da ; NO = Nu � I WOULD LIKE A BEER = As dori o bere � WHERE IS THE TOILET? = Unde e toaleta?
� I WOULD LIKE TWO BEERS = As dori doua beri � I HAVE A HEADACHE = Ma doare capul
� I LOVE ROMANIA = Iubesc Romania
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
WHAT IMPRESSES
ROMANIANSDaring to eat local food (don’t miss “sarmale cu mămăligă”)
& appreciating Romanian wines
Take your chance tonight at La Mama!
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
WHAT OFFENDS
ROMANIANS
Nothing really but good to avoid:
� Calling the capital city BUDAPEST instead of BUCHAREST
� Claiming Romanian language sounds like Russian or Hungarian.
� Romania = Dracula, Ceausescu, gypsies, orphans and dogs in the streets
� Not knowing who Nadia Comaneci, Hagi or Eugen Ionescu are
� Gifting bouquets with even number of flowers
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIAalso good to know:
� Dracula is not real!
� Romanians like to make fun of everything and most of all of themselves
� Romanians are frequently late but hardly will announce
� Business meetings may end with follow-up plans that are not always followed
� Traffic follows no rules, everything is possible on the street keep your eyes open and your sense of humor at the highest level
� and…Dracula is not real!
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
ROMANIAEverybody in Romania is more than willing to talk about football, politics,
and…women
Football: any subject will do…
Politics: referendum and parliamentary elections on 9th December, 2012
Women: Beautiful (and) mind
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
Northern Ireland in Romania
� Habitat for Humanity
NI people working team up
with Romanians for building houses in Central Romania
� Sunshine Foundation Romania
Longer-term objective to build
up to ten houses for the children living in Barsa Mica orphanage.
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
SURVIVING BUCHAREST
� Don’t be shocked if the streets of Bucharest look like the aftermath of a bombing – it’s just the eternal infrastructure work in progress…
� Only use yellow taxis that have a company name and tariffs clearly written on
� Always make sure the taxi meter is running
� Just because the crossing light is green, it doesn’t mean that the drivers care
� Use only banks to exchange currency or draw cash from ATMs
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
IF EMERGENCY SITUATION
ANYWHERE IN ROMANIA
DIAL
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
TAXI
IN BUCHAREST
� Cobalcescu� 0040 745 600 945
� 0040 21 9451
� FLY TAXI ( VISA ) � 0040 747 99 9440;
� 0040 21 9440
� Meridian� 0040 730 33 9444;
� 0040 21 9444;
� 0040 21 9888
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
Your meetings in Romania
� Andrei Sarau
M: 0040 726740181
� BDP
� PDE
� MALLAGHAN
� TRACKARS
� Claudiu Banu
M:0040-720 720 613
� ABP
� ASSA
� ACKSEN
� GEMS
Ciprian Nanu, Partner BDGroupM:0040 744 298803
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Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012
QUESTIONS & ANSWERS