presentation babystep.tv for web portals
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Presentation Babystep.tv for web portalsTRANSCRIPT
Babystep.tv for web portals
October 2014
We see a problem
Nobody teaches how to be a parent
Young parents spend significant time looking for information
Parents want the best for their children
Our solution
1 VIDEO 1 MINUTE 1 TIP
Quality product
Tips created by our international team of experts
and scientists
Babystep.tv’s Executive Producer is a 2013 Oscar nominee. Filmed in San Diego, USA
Content Video
Babystep.tv’s goal
Share knowledge about children’s development to every parent across the world with children under 6
years old
Languages:English, Korean, Russian, Chinese, Japanese, French,
German, Portuguese, Spanish
Global launch in 2015Babystep.tv now:
English/Russian version site, production work in USA, more 50 videos in 2 languages
January 2015:
APP: iOS, Android, Windows Phone, Samsung Smart TV, 9 languages
1-3Q 2015:
Produce 1000 videos for age 0-6
One documental film about the latest discoveries with the leading scientists
Producing content for Babystep cable TV
Business model
Users buy a subscriptionBabystep.tv sends 2 videos every week
3 months
$9.90
6 months
$18.90
12 months
$34.90
Subscription price
Conveys rights to use videos for the period of the projectCreates co-branding landingpageProvides with marketing materials
Integrates landing page in the web siteDirects its users to landing page of the project
Academy of parenthood
Web portal
Users buy a subscription to "Academy Parenthood“The volume of sold subscriptions shares between babystep.tv and Internet portal 50%/50%
