presentation 5ab

15
Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein "How to stimulate the brain by shining light through your ears" Technology affecting the mind Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App Kurzweils Blog Post

Upload: caitec89

Post on 23-Jun-2015

47 views

Category:

Design


0 download

DESCRIPTION

.

TRANSCRIPT

  • 1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindKurzweils Blog Post"How to stimulate the brain by shining lightthrough your ears"Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App

2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindSpeculative ConceptStimuli affecting human anxiety & behaviorConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchObserved people relaxing, relieving and improving mood invariety of different waysConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchRelaxedCalm/ Quiet SurroundingsNatural Light/SpaceSpent several hours in sunPeacefulConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchJoyfulComfortableWell lit surroundingsAlcoholConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchFocusedActiveCalmConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchDimly litQuietConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchDimly litQuietPeople smilingConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchUnmet Need 1Something that would be time efficient in affecting andimproving mood and relieve anxiety. No need to spend hoursin the sun, hanging out with friends, waiting at the pharmacy.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchUnmet Needs 2A stimuli that relieves anxiety with no bodily side effects ofalcohol, drugs, supplements, UV rays etc.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 11. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindInterim ProposalA small everyday use medical head band that covers the eyesand temporal region to relieve anxiety naturally through touchsensors, heart rate, brain activity and eye movement.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 12. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindInterim ProposalThis product allows one to relieve high stress and anxiety timeefficiently without use of drugs, alcohol or UV raysConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 13. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindInterim ProposalThe product has the capability to relieve high anxiety and calmthrough touch adjustment of music, light, smell, and massageof the temporal area and eyes.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 14. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindBrand Character DiagramKurzweills Blog& Ethnographic ResearchDeveloping Combinations Brand Namemoodrelaxcalmstresshealthanxietydrugsalcoholbehaviortranquilsereneeuphoriawell beingpanicfrenzyserquiltransphoriawellphoriawellquilsercalmConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile Apptransphoria 15. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindBrand Character DiagramPersona PurposeTransphoriarelaxingcalmeasywellnesshealthreliefLanguage Tonesimplehealthselleducatebehavior informConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App