Political Portal

Objectives

• Strengthen awareness• Draw interest to causes• Increase enthusiasm to create more response to calls of action• Create and/or increase advertisement revenue

Online Advantages

• The most cost effective advertising available• Unmatched circulation and coverage areas• A fraction of the cost of print adverts• Continuous global marketing• Build relationships and gather marketing intelligence• Lower operating costs

70% of broadband users and 50% of dial-up users prefer online media as their source of political news and information eMarketer

Political Portal - Overview

Site Features

The following features are available in order to attract and retain visitor traffic:

• Polls• News• Online Store• Discussion Groups/Forums• Links to Resources• Party Agendas and topics of interest• Search function to locate Representatives and Legislators• Account Creation and Management• Contribution Assistance• Advertisement Spots

Political Portal - Functionality and Features

Wired Americans hear more points of view about candidates and key issues than other citizens. They are not using the internet to screen out ideas with which they disagree. (PEW Internet & American Life Project)

Benefits of Search Engine Marketing

• Generate Ad Revenue• Increase unique visitors to site through search engine keyword searches• Increase visibility to important causes and issues

Search Engine Marketing Techniques

• Targeted Search Engine Placement• Creation of Meta Tags for each page• Keyword density analysis• Advanced linking strategies

Searches made up 40% of the advertising revenues in the second quarter of 2004, compared with 29% in the comparative period. (Business Report)

Political Portal - Internet Advertising and Promotion