presentation

Band Promotionby Won Chang

Sunday, November 6, 2011

FTIsland

FTIsland stands for Five Treasure Island.


Band Promotion• Unit Question: how does advertising manipulate our actions?

• Design brief: There is a band that needs your help to make it to the big time. They have no idea how to promote themselves and they have employed you to make them famous. They are counting on your to help them make it to the top.

• Time allowed: 1 quarter

• Unit Objectives

• Explore the various ways that promotion can be done.

• Learn to use a variety of soft ware in order to promote the band to a relevant audience.

• Evaluate and justify the choice you’ve made based on dynamic and original the product is.


Band Promotion

• Documented evidence: Your documented evidence is like a diary. You start it when you first start making your design and it doesn’t end till you have finished making your product, Takes lots of photos, make notes on any modification and add sketches and diagrams.


Introduction

• My client is the band named FTIsland. The problem starts from their debut, they are not really talented singer and musicians. Even though they have improved, people still feel that they are not serious. I think their entertainment values is only their good looks. But they improved a lot.

• Throughout the quarter, I am going to design and create a band promotion. In order to create a successful band promotion, I have to go through the process of investigating, designing, planning, creating, and evaluating. I will research this band through their official website, other related websites, and comments from band fans. My designs and ultimately my final product will be based on this research.


AOI

• This project relates to the human ingenuity area of interaction. Human ingenuity “explores in multiple ways the processes and products of human creativity, thus learning to appreciate and develop in themselves the human capacity to influence, transform, enjoy and improve the quality of life.” I will be learning about the different ways to promote a band and will learn to create a band promotion that will influence others to start following and popularizing the band. Therefore, our of the five areas of interaction, I believe this project best relates to human ingenuity.


Research : Official Websites


Profile


Albums• Cheerful Sensibility

(2007)

• The Refreshment (2007)

• The One (2008)

• Colorful Sensibility Part 1 (2008)

• Colorful Sensibility Part 2 (2008)

• Jump Up (2009)

• Cross & Change vol.3 (2009)

• Double Date (2009)

• Beautiful Journey (2010)

• Return (2011)

Japanese studio albums

Prologue of F.T. Island: Soyogi (2008)

So Long, Au Revoir (2009)

I Believe Myself (2009)

Raining (2009)

Flower Rock (2010)

Brand New Days (2010)

So Today (2010)

Satisfaction (2011)

Let It Go (2011)

Korean studio albums


Photos


Video


Schedule

• September 24th, Saturday, 2011

• Korean Music Wave 2011 in Malaysia (FTIsland) PM 7:00~ / Stadium, Merdeka Kuala lumpur

• September 30th, Friday, 2011

• MUSIC YMPIC, The One Concert(FTIsland) PM 7:30~ / Jamsil Olympic stadium

• October 10th, Saturday, 2011

• 2011 Lotte Duty Free 11th Family Concert (FTIsland) PM 7:00~ / Gymnastics Stadium, Olympic Stadium

Etc....


Awards


Research: Related Websites

• Wikipedia. I learned something different about the band here that was not on their official website.

• http://en.wikipedia.org/wiki/F.T._Island

• Facebook. I saw many comments of their picture and personal message.

• http://www.facebook.com/pages/FTISLAND/199712006720791

• My Space. People REALLY love them that they write all about them.

• http://www.myspace.com/officialfivetreasureisland

• Youtube. People re-record covers of this bands songs

• http://www.youtube.com/user/ftisland


http://en.wikipedia.org/wiki/F.T._Island


http://www.facebook.com/pages/FTISLAND/199712006720791


http://www.myspace.com/officialfivetreasureisland

http://www.myspace.com/officialfivetreasureisland

http://www.youtube.com/user/ftisland


Research: Fan Comments


Summary of Research

• I saw they are still young but they had shown many albums and

improved than before. They have pretty good sounds. They

received many awards. They promote themselves as well by

social media. They had many fans from other country. They are

having concert in Western. They are challenging new things. They become big parts of K-Pop. And when they promote their band, it helped Korea to be popular country too.


Brainstorming

Band Promotion

Words of Mouth

Rave Cards

Youtube

My Space

Twitter

Facebook


Case Study1 2 3

Form Poster Websites Video Clip

Materials laptop.paper, pictures and pens

laptop,sources and wifi(?) imovie,laptop,videos and pictures

Manufacturing techniques One off One off One off

Function promote concerts of FTIsland Show FTIsland Give Humor and make people interesting

Target Group all all all

Cost 15000 Rupiah X X

Aesthetics attract people good navigating exciting

Safety good good good

Modifications use only once and use money can’t promote to people who don’t know this website.

boring after watch once

Style big size and use attractive color

make website to be stylish funny


Summary of Case Study

• I found three ways to promote FTIsland. I mainly focused in promoting FTIsland to the World. So there were the poster, video and website. I can find the wrongs of planning through write case study. It made me to think about how i will make or what materials we need or guess about the results with my plans for poster, video and website. The case study will help me to have good ideas when I am going to make 6 designs.


InterviewReporter: Everyone calls FT Island the 'flower boys rock band'. Do you dislike this title?Jaejin: No, we're happy to hear the term 'flower boys'. If you have a chance to come and watch our performance, you will be attracted by our music and not simply call us 'flower boys'.Seunghyun: The title sounds nice. But we prefer to hear comments like 'a rock band with high music standards'.Jonghoon: We prefer to receive compliments on our music.

Hongki: Yes. I think so too.

Reporter: All of you are so young. How do you assure yourself to stay firm when dealing with fame, popularity and

wealth?Seunghyun: Exercising. It helps mentally.

Jaejin: To stay silent is the best way to relieve stress.Hongki: To reflect on ourselves.

Reporter: There are many idol boy bands in the Korean music industry right now. What do you think is your unique point and how are you different from the other groups?Hongki: We don't dance. We know how to compose and we can play the instruments. That is our special point.Jaejin: Yes. That is the biggest difference. Other groups sing what people compose for them and they do not play the

instruments themselves. But we compose, perform and sing the songs ourselves.

Reporter: Others said that they see hope for the development of the Rock & Roll industry in Korea after your successful debut. Do you think so too?Hongki: Hmm.. That’s too exaggerating. Are there people who really said that? Hopefully there will be more bands like

us in future.


Summary of Interview

• They said that they are really happy to hear the term '’flower boys’'. But they also said If people have a chance to come and

watch our performance, the people will be attracted by our music and not simply call us 'flower boys'. They want to hear them term ‘Korean Band with high music standard’. They want to

show musical talents of them. To stay firm when dealing with

fame, popularity and wealth, they assure by exercising,staying

silent and reflecting themselves. They have difference with other groups that hey don’t dance and they play instruments. So they

want to give their sounds to people. And they are hoping that there are lots of band like them in the future.


Design1(Poster)

Cons-Information of concert isn’t enough for promote the band.-too late for young fans to join.

Pros- clear information-nice description-attractive picture-fun to join this concert


Design2(Poster)Pros-Interesting description of FTIsland-Nice composition-Charming poster

Cons-No information about ticket price.-Can’t find definite place of concert


Design3(Websites)

Pros-complete details-easy composition to open

Cons-not really appealing


Design4(Websites)

Pros-good details-good composition of blog-Interesting

Cons-no complete detail about themselves.(example:profile)


Design5(Video)

Pro-funny-attractive video-get attention from people

Cons-affect FTIsland characters or image.


Design6(Video)

Pros-charming video of FTIsland-shows their performance-gets attention

Cons-oversimplified-little information about FTIsland


Summary of DesignDesign 1 : It’s a poster to promote the band to the people who passes street or attached via the Net.It has an attractive image to catch people’s attention and to provide information about the concert. But It doesn’t give the location. People find that out for themselves.

Design 2 : It’s a poster promoting FTIsland’s concert. It has an attractive picture and title. But there is no

location or ticket price. I promote people to inquire about ticket prices by mail “Ticket is really cheap”.

Design 3 : This is a websites to promote FTIsland. It is easy to navigate to open and look information about FTIsland. It’s easy way to get information. It’s a way to get close to other FTIsland fans and FTIsland

members. But the design isn’t very attractive.

Design 4 :It’s a website to show FTIsland. It has an attractive picture and good details about them. It is easy to navigate. But It doesn’t much information.

Design 5 : This is a story board video clip. It’s an amusing ,interesting video. But it would affect the image

of FTIsland and doesn’t give much information about them.

Design 6 : This is a story board video clip. It shows FTIsland’s music and their performance. It gets attention from people. But it is oversimplified and has little information about them/


SpecificationSpecification Design 1 Design 2 Design 3 Design 4 Design 5 Design 6

Material 3 3 3 3 3 3

Time 3 3 2 2 2 2

Size 3 3 3 3 3 3

Aesthetics 2 3 3 2 3 3

Target Audience 2 3 2 2 3 2

Function 2 3 3 3 2 2

Purpose 3 2 3 3 3 3

Weight 3 3 3 3 3 3

Processes and tools

2 3 3 3 2 3

Safety 3 3 1 2 2 2

Durability 2 2 3 3 3 3

1-3bad to good


Evaluation Against Specification - Final chosen design

specification Design 2 Comments

Material 3 It was completed and not big or heavy.

Time 3 It doesn’t wast long time to make a poster

Size 3 It was big enough. People can see all of the information.

Aesthetics 3

Target Audience 3 good

Function 2 It will work well to promote FTIsland

Purpose 3 Catch people’s eye

Weight 3 Light

Processes and tool 3 Complete

Safety 3 High

Durability 2 It depends on where we put the posters


Summary of Investigation

• I researched FTIsland and I’ve found a lot of information about them and their fan comments, so people will read a lot of information about them and get interested. And I research good sources that will help to promote FTIsland.

• The interview helps us to know their thoughts and their personalities.

• We plan our designs in case study. So we will get many good ideas and prepare for making good designs.

• Through step specification I found out what is the best design and I could compare it with other designs. So we can improve on poorer designs next time.


WORK CITED

• http://en.wikipedia.org/wiki/F.T._Island

• http://www.youtube.com/user/ftisland

• http://www.ftisland.com/

• http://www.facebook.com/pages/FTISLAND/199712006720791






http://www.ftisland.com

http://www.ftisland.com





Plan


Step by step


Evaluation of the Plan• In your plan smart?

• My plan is SMART (specific, measurable, achievable, realistic, fits the time frame). The step by step was specific so reader will easily know how to make a poster and got an idea to make better poster. The steps show the software(material) to make a poster.

• Does the plan seem to be in logical steps?

• Yes it does because it shows every steps and gives arrows to tell the steps to make a poster.

• Modifications to the design

• Poster is a only simple design. I chose this design because I want easy design and it’s a my first design project. If I got a chance to make the design, I want to make a video as my design

• Concluding the Evaluation of my step by step plan.

• Better I have more decorations of my poster so I will find more applications and decorations next time.


CREATE

• http://blogs.swa-jkt.com/swa/11167/2011/10/04/it-creation-stage/


http://blogs.swa-jkt.com/swa/11167/2011/10/04/it-creation-stage/




Evaluation


Evaluating My Performance at each stage of the Design Cycle

• Investigation-This is the first step of the design cycle so I thought how I would make a good design to promote band. I found sources about FTIsland from social media and their public website because I thought that is the easiest way to know about them. This step helped me to think about the product that I‘m going to make.

• Design-I made 6 designs to promote FTIsland. They are requirements from the teacher. Actually they are too many and have to think a lot. There are 3 type of designs which are poster, video clip and websites. The poster was the easiest design for me. After I finished my designs, I evaluated them specifically so I could choose the best design for me by scoring the designs.

• Plan-I’ve made step by step to show how I made a poster. It was clear and easy to understand because I showed the steps specifically. I evaluated again about this step, I knew what I have to improve and the weakness of my step by step part.

• Create- For the create stage i done my poster. And i made poster about the concert that are going to be held on October 5 2011. and i put photos and information about FT. Island. Actually I was lazy to make the poster because I should make it everyday. Making a poster was easy for me so my steps were not so many and take little time so I wanted to try the other design.

• Evaluation- I evaluated all the steps so I could know what I’ve improved and what i’ve learn from this project.


Title Testing Successful or not?

why?

Material I will see the methods how I make the poster.

YESThe poster has a good design from

computer application and don’t have to draw by myself.

Time I will create it before the deadline. YES Making a poster was only simple and easier than other designs.

Size I will not make it too small because people can’t see well.

YESIt was not really big and it was not really

small. So it’s easy to stick somewhere and it catch people’s eyes.

Aesthetics(appearance) I will find a good form of poster and get good picture of my band.

YESThe appearance of poster was so nice so many people said it has good design and

attractive.

Target Audience I will find a attractive picture of the band to target audiences.

YES Many people said that my poster has good appearance,

Purpose I will promote my band. No I didn’t promote my band yet.

Weight I will make my product to be light and print it.

YES It’s only a paper so It’s not heavy.


Process and toolsI will do research about FTIsland and make a good plan to promote them. YES

I investigated a poster to promote FTIsland.

SafetyI will make the product which doesn’t make injures so I will try to stick the

poster and see how it work.YES The poster doesn’t hurt anyone.

DurabilityI will guess what’s going to happen if i

put my poster when its raining or public area.

NOPeople will take or break the poster and

the poster will wet if it’s raining.


Successful PointI think Design stage was the most successful part because I got many ideas for my designs and chose the best design by specification and evaluated them. So I found that poster was the best design for me so when plan stage and creation stage, i chose poster as my product.Least Successful Point I think Creation stage was the least successful part of my project because it was too simple. It took very short time to finish the product so I didn’t feel any Actually I want to make a video clip when I saw my friends working on that design but it was too late for me to start. ProblemsI had some misunderstanding in this project so there are some mistakes. There are many wrongs in grammar because my english is so bad so I have to improve my english skills.


Modification/improvements-When we make a poster, we have to give complete informations and good decorations.Client FeedbackThe poster of FTIsland’s concert attracted people by using a nice picture and exact information. The people will interest in concert by looking a poster. Women love the beautiful boys so the charming picture of FTIsland make many women to come to concert. It’s going to publish on the streets, in front of buildings and the others so the people who passed could see the poster. It’s going to affect the numbers of audience by how we promote them.The impact on the Society and the EnvironmentSociety- This poster will help my clients to know the informations about the concert. The concert is going to be famous by words of mouth after people saw the poster. If we see the poster, it’s easy to remember and I feel like want to watch the concert.Environment- We only need the application that make a poster and the paper. We have to insert good decorations(picture,shapes etc) by using a application. It’s done after printed and it’s not hard to make a poster.


Photo of the finished product


presentation

Documents