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UNC Charlotte LogoJeremy Smith and Montague Sanders
TOPICS WE WILL COVER
• History of Norm
• Transition of Norm
• Purpose behind changes
• Athletic department logo
• Alumni Responses
• Overall goal
HISTORY OF NORM/THE UNIVERSITY
Charlotte Center of the University of North Carolina
• Two-year University• All night classes
• Educating World War two Veterns
• In 1949, the colors Maroon and Grey were introduced.
• Unlike the college the today, CCUNC started immediately with a football team.
Fig. 1
CCUNC Night Owls
• Official colors were maroon and grey
• Played from 1946-1948• First season ended with a record
of 2 – 4
• Last game played October 27, 1948
Fig. 2
History of Norm
• Charlotte gold miner• First appeared in 1949
• Colors are green and white
• Has experienced three major changes
• Appeared in “UNCC Cooks, TOO”
Fig. 3
Fig.4
TRANSITION OF NORM
Norm the 49er
-2000 2000-2010 Current
Fig. 3 Fig. 5 Fig. 6
Purpose of Changes
Who wants the logo to change?
• The change has already begun
1. Athletic Department logo
2. C Pick axe
3. Charlotte
ATHLETIC LOGO
Overall Goal
Different Names
•N.C.-Charlotte
•N.C.-Char
•North Carolina-Charlotte
•UNC
•UNC-C
•UNCC at Charlotte
•UNC-Charlotte
•Charlotte
Fig. 7
WORKS CITED
• CCUNC OWLS. RETROCLT.BLOGSPOT. WEB. 02 APR. 2015
• CHARLOTTE SPORTS INFORMATION. LOCAL MASCOTS SET TO INVADE HALTON ARENA. 20
DEC. 2013. PICTURE.
• CHARLOTTE, 15 ALUMNI OF UNC. ALUMNI OPINIONS JEREMY SMITH. 15 MAR. 2015.
PERSONAL.
• FOWLER, DEBORAH. "THE ATTRIBUTES SOUGHT IN SPORTS APPAREAL: A RANKING." JOURNAL
OF MARKETING THEORY AND PRACTICE VII.4 (1999): 81-88. ARTICLE. 26 MAR. 2015.
• GAMECOCKCENTRAL.COM. 20091117- UNC CHARLOTTE. 4 DEC. 2009. PICTURE.
WORKS CITED
• GOLD MINE. DIR. ANDREW BAKER. PERF. BONNIE CONE. 2014. VIDEO. APR. 4 2015. <YOUTUBE.COM >.
• MUSCARELLA, CHARLOTTE, ET AL. "SHORT- AND LONG-TERM EFFECTS OF CONSCIOUS, MINIMALLY CONSCIOUS AND
UNCONSCIOUS BRAND LOGOS: E57738." VIII.5 (2013). JOURNAL ARTICLE. 4 APR. 2015. <SEARCH.PROQUEST.COM >.
• UNC CHARLOTTE HISTORY. CLT49ERARCHIVE. WEB. 01 APR. 2015
• ROBERT L. BASMANN, DANIEL J. SLOTTJE. "COPYRIGHT DAMAGES AND STATISTICS." INTERNATIONAL STATISTICAL
REVIEW/REVUE INTERNATIONALE DE STATISTIQUE LXXII.3 (2003): 557-564. ARTICLE. 26 MAR.2015.
• THE HISTORY OF UNC CHARLOTTE. WEEBLY. WEB. 10 APR. 2015
• WILLIAMS, SHANE. THE UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE. 2006. WEBSITE. 4 APR. 2015. <
NORTHCAROLINAHISTORY.ORG >.