© 2010 The San Jose Group. All rights reserved.

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SJG Capabilities

© 2010 The San Jose Group. All rights reserved.

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The San Jose Group

Key Strengths and Experience

The San Jose Group, is a premier multicultural marketing communications firm serving fortune 500 companies achieve sustainable growth in the U.S. and Latin America. Using our unique marketing model ‘Convergent. Marketing. Solutions.’, facilitates clients to embrace the converging consumer landscape in which minority groups are becoming the majority in the top 20 U.S. markets and the diverse media channels they consume.

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Full-service, Integrated Marketing Communications:

• Advertising • Promotions • Public Relations • Vendor Programs

• Media Planning & Buying

The San Jose Group

•Retail Sales Promotions

•Direct Response / Mail

•POP/Display Collateral

•Web Site Development

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Performance-based marketing specialists that deliver incremental

sales increases from the Hispanic consumer segment: • Consulting and Strategic Planning (Inside Out™):

o Distribution Development & Expansion

o ROI / Upside Potential Modeling

o Sales Force Analysis / Infrastructure Auditing

o Quantitative/Qualitative Research

The San Jose Group

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SJG Driving Brands Community Involvement

© 2010 The San Jose Group. All rights reserved.

7© 2010 The San Jose Group. All rights reserved.

Gift of Hope is a leading organization that coordinates organ and tissue donation in Illinois and Northwest Indiana

Objectives:

• Leveraging trusted sources to combat misconceptions (Religion, My life is at risk)

• Raise positive awareness

Gift of Hope

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White Sox

Develop messages and creative platforms that will engage Latino fans and families and stimulate ticket sales through out the season

Objectives:

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SJG Driving Buzz

© 2010 The San Jose Group. All rights reserved.

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IOT

The Illinois Department of Commerce and Economic Opportunity, Office of Tourism manages industry efforts that result in sustainable and significant economic and quality-of-life benefits for Illinois

residents.

Objectives:

•Increase Hispanic exposure of Illinois destinations

•Increase overnight stays in paid accommodations (bookable & non-bookable packages) by driving traffic to 800# & URL