1. Five years from now the internet will bedominated by Chinese language content.

2. Today’s teenagers are the model of how theweb will work in five years- They jump fromapp to app seamlessly.

3. Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.

4. Within five years there will be broadbandwell above 100MB in performance.

5. Distinctions between TV, radio and the web will go away.

6. The mobile device will be the world’s primaryconnection tool to the internet in 2020.

We reach the barrier of 1 trillion networkdevices

Machine to machine communication: technology that willallow both wirelessand wired systems tocommunicate withother devices of thesame ability.

The year of mobilebroadband

50 MB of newtworkcapacity for each user

People will be living in the smart cloud

Devices will adapt to our lifestyles and evironments

Newspapers and broadcasting television willdissapear. The NY Times will sell e-papernewspapers for $1

The radio will go on the internet The media arena is less and less populated Google will buy Microsoft Amazon will buyYahoo! Together they will become the world’s universal

content leaders with BBC, CNN and CCTV

There will be a cultural shift, therefore people will find it acceptable to expose more of their personal details on different forms of social media.

Sharing your likes, dislikes, opinions, photos, videos and other forms of personal information will be the norm.

People will become more accepting of personalized experiences, both corporate and personal.

Brands and businesses will place user ratings everywhere and they will accept open feedback on their actual websites.

User ratings will become so common that marketers should expect them to compose most digital experiences.

Social media defines the way we interact with digital media, commerce and online TV. We will see the significance of influencer marketing grow dramatically.

Example: the inclusion of Twitter in Google search results

This will help customersview relevant contentfrom their social connections.

Google says that contentfrom your friends issometimes more relevant and meaningfulto you than content froma random person.

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