presentation
DESCRIPTION
TRANSCRIPT
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Mission statement
“Creating unity amongst Belgian citizens
via edutainment”
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The Team
Lucas Daniels
Arno Melotte
Bas de Wit
Pascal van den Beucken
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Target Group
• Belgian population: 1 out of 10 people has a different nationality.
• Flanders population: 3 out of 10 people has a different nationality
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Target Group
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Target Group
• Immigrants• Age: 16 – 40 years– High representation
Not only for immigrants
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Business Concept
A geolocation based application for smartphones and tablets to lower the threshold for speaking Dutch. This by learning something about the cities and answering questions to unlock lyrics of a Dutch song.
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Business Concept
Video
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Application
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Application
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Application
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Application
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Application
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Song
“Geen wonder dat ik ween”van Paul Severs
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Business Concept
With this game we tackle 2 problems:
• The language problem: Lowering the threshold for speaking Dutch
• Cultural problem: We also provide them some information about the cities history and general culture from Belgium.
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Distribution
• Cooperation with language courses
• App Store & Android Market– Versions:– Free (advertising)– Pro (€1,59)
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Concept extended
• Making it a challenge
• Media Partners
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Promotion
• TV Commercial blocks on vt4 • Flyers• Posters• Press kits• Social Media
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Financial
WEBSITE € 14.125,00SOFTWARE € 37.500,00VIDEO PROGRAM € 55.797,50
MARKETING CAMPAIGN € 44.715,00FIXED COSTS € 80.750,00START-UP COSTS € 4.196,00
TOTAL COST € 237.083,50
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Financial
Investment € 237.083,50 Government paid € 151.733,44 64%Investment margin 100%Investment € 85.350,06Company value € 711.934,50
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Financial
-$ 40,000.00
-$ 20,000.00
$ 0.00
$ 20,000.00
$ 40,000.00
$ 60,000.00
$ 80,000.00
$ 100,000.00
COSTS/INCOME/PROFIT PER MONTH
COSTS PER MONTHINCOME PER MONTHPROFIT / LOSS PER MONTH
9X6S8gBscz6GL2HHsaCSJi
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Financial
TURNOVER
App dowloadsInvestmentGovernmental supportSponsoring
XLhXRiQSOvrDiZ7d8GE4bh
COSTS
WEBSITESOFTWAREVIDEO-PRO-GRAMMEMARKETING CAMPAIGNMONTHLY COSTSSTART-UP COSTS
0efaPFgVM8FKcO5R6m4Mel
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Financial
Lenght of investment
2 years
Investment
€ 85.350,06Return on investment
€ 108.223,22
Profit
€ 22.873,16
% Profit
26,80%$ 0.00
$ 20,000.00
$ 40,000.00
$ 60,000.00
$ 80,000.00
$ 100,000.00
$ 120,000.00
Equity valueInvestment
YyNi8gAiZp2F5i3XxZkjV5
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Planning
• Concept creation• Business creation• Contracting partners• Getting investors• Developing app & website• Marketing campagne• Recruiting participants• The Launch
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Summary
• Who?• What?• Where?• When?• How?• Why?