presentation 1/finance

8/12/2019 Presentation 1/finance

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Investor relations A strategic management responsibility required for

publicly-traded companies. Its function focuses on existing and potential investor Integrates finance, communication, marketing and

securities law compliance. Enables effective two-way communication between a

company, its shareholders and the financial community. Contributes to achieving fair valuation for the company. A form of marketing -a firm has a continuous, planned,

deliberate, sustained marketing activities that identify,

establish, maintain and enhance both long and short termrelationships between a company and not only itsprospective and present investors, but also other financialanalysts and stakeholders


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In a research conducted by Richard R. Dolphin of theNorthampton Business School, Northampton, UK. Atotal of 24 organisations were approached throughpersonal contact or by written request; 21 (87.5 percent) agreed to participate in the research. Thisinclude ASDA plc, Avon Rubber plc, Avon andSomerset Constabulary, B.A.T. Industries, BootsGroup plc, British Airways plc, BritishTelecommunications plc, GlaxoWellcome plc, LloydsTSB plc, London Transport, Wm Morrison plc,Northumbria Ambulance NHS Trust, J Sainsbury plc,

W.H. Smith plc, South Western Electricity plc,Storehouse plc, Tennent Caledonian Breweries Ltd,Vaux Group plc, Wessex Water plc, Whitbread plc andYorkshire Tyne-Tees plc


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Investor communication may be handled by:

the communication executive

the financial director

the company secretary

a mix of all three

external consultants.

In research carried out among 21 significant British

organisations, 64% identified shareholders as a key audience;

of that number 65% further identified the investor audience as

one with which they were heavily involved.

Research findings and

Summary


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Investor relations is a facilitating progress enabling the

organisation to relate to its investor audiences, playing animportant role in an integrated corporate communication

strategy. In turn it evidentially plays a significant role in the

marketing communications mix helping the organisation to

speak with that one voice.

Investor relations has strategic importance and that by

creating closer links with investors it can help the companyto develop strategies that will be welcomed by shareholders.

The success of the strategy might be measured by a rising

share price


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Good media reputation may itself improve overall corporate

performance and may enable a company to attract quality

employees, lower costs, increase prices and create competitive

barriers

investor communication is an intangible assets that represent

a significant portion of company value because it gives room

for good governance e.g. As the percentage of stocks held byinstitutional investors grows, institutional stakeholders have an

increasing incentive to raise their voices and to challenge the

conduct of management.

A successful investor relations programme can impact on

corporate image through advertising and other media

creating a feel of familiarity and favourability leading to

enhanced business results and stock market evaluations.


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The Avon-Rubber Investor Relations gives you all the latestinvestor and financial media information you need in anAndroid-optimized App. The App allows you to get the lateststock price information and corporate news as well as reviewfinancial reports and presentations and corporate videos bothonline and offline.

Features include: Content available online and offline Up to the minute stock price display Latest regulatory news Document library with download management facility Multimedia library with download management facility Management page Stock price table

The Avon-Rubber Investor Relations will be updated with thelatest financial information at the same time as the corporatewebsite.

NOTE Todiscover more, download it for free from the Play store.


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the ultimate focus of a sharply targetedinvestor relations campaign is that, it is oneused for information and relationshipbuilding.

As Desmond (2000) suggests thoserelationships are the foundation forsustainable business success.

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