Developing the future.

Developing the

future.

ELEVATOR

TECHNOLOGY

MARKET

ENGAGING

EMPLOYEES IN

PROMOTING AND

SUPPORT SALES

Developing the future.

THE RISE OF

AN INGENIOUS IDEA

1854

Developing the future.

PERSONIFIZIERUNG DES

AUFZUGS Today more than 12 million elevators

move more than 1 billion people every day worldwide

4.1

6.1

8.0

9.2

1975 2000 2025 2050

70%

30%

Global population

Developing the future.

Urbanization drives consistent growth

THE GLOBAL ELEVATOR MARKET

€39 bn

2011

€46 bn

13%

2013

€59 bn

2019

THYSSENKRUPP ELEVATOR

€6.4 bn Sales

€751 m EBIT adj.

>50,00 Employees

~150 Countries

FY 13/14

~5% p.a.

Developing the future.

ThyssenKrupp Elevator still a young company

BUILT FROM SCRATCH IN ONLY 40 YEARS

74/75 13/14 79/80 84/85 89/90 94/95 99/00 04/05

German Central European Global Western European Euro-American

2002/03

1988/89

1998/99

2001/02

South America

2002/03

DONGYANG

ELEVATOR CO., LTD.

2010/11

€0.2 bn

CAGR +10%

€6.4 bn

Developing the future.

INNOVATION - NO.1 ELEMENT

NEW WAYS

OF DOING

THINGS

FRESH

THINKING

DIFFERENT

IDEAS

ThyssenKrupp Elevator Positioning

Developing the future.

INSPIRE PEOPLE, CHANGE THE MARKET

Developing the future.

URBAN HUB

CUSTOMER

S

EMPLOYEE

S

INFLUENCE

RS

THOUGHT

LEADERSHIP GLOBAL

MAINSTREAM

MEDIA

LOCAL

MEDIA TRADE

PUBLICATIONS

FULL USE OF THE COMMUNICATIONS MIX

Developing the future.

THE THYSSENKRUPP ELEVATOR PEOPLE

50‘000

Employees

>90

Countries

50%

have daily

contact with

customer

Developing the future.

- Focus all employees in promoting and support sales

- Develop a key element: design a digital media strategy

capable of engaging and calling employees’ attention

THE CHALLENGE

Disclaimer: ThyssenKrupp Elevator AG reserves the right to implement or not

any of the proposals or ideas presented during the World Communications Forum

sessions without having to justify or commit to any compensation to the proponents.