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What type of films do they make?

Snow White 1937

Pinocchio 1940

Fantasia 1940

Cinderella 1950Peter pan 1953

The Jungle Book 1967

The little mermaid

1940

The Lion King 1994

Finding Nemo 2003


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Who are their target audience?In my opinion I think that Disney films have primary and

secondary audiences. Primary audiences being children, as this

is the age group they aim majority of their films on, specifically

the animated ones. Their secondary audience would be parents,

as they have seen these films in their younger ages. It gives them

a sense of nostalia as they reminise about their childhood. Films

such as Cinderella give messages across that anyone can have ahappy ending no matter what situation you are in. I think

parents would like their children to have these positive images in

their head, and that is therefore why parents show these to their

children. Films such as Robin Hood, Little Mermaid, Cinderella,Beauty and the Beast and Sleeping Beauty are re-released so

that children nowdays can have the experience of seeing it in the

cinema rather then just watching them at home on a smaller tv,

without the quality that has been updated.


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There are 11 Disney theme parks located within 5 Disney resorts around the world:

Disneyland Resort

Disneyland Park (1955)

Disney's California Adventure Park (2001)

Walt Disney World Resort

Magic Kingdom (1971)

Epcot (1981)

formerly EPCOT Centre

Disney's Hollywood Studios (1989)

formerly Disney-MGM Studios

Disney's Animal Kingdom (1998)

Tokyo Disney Resort

Tokyo Disneyland (1983)

Tokyo Disney Sea (2001)Disneyland Resort Paris

Disneyland Park (1992)

formerly Euro Disneyland

Walt Disney Studios Paris (2002)

Hong Kong Disneyland Resort

Hong Kong Disneyland (2005)


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There are many Disney stores

located across the world which

adds to globalisation. There is

a huge amount of merchandise

sold worldwide which helps

advertise their films. They sell

a wide range of products such

as toys, outfits, stationary andutensils.


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Background KnowledgeThe Walt Disney Company, commonly referred to as Disney, is an American diversified multinational mass media

corporation headquartered in Walt Disney Studios, Burbank, California, United States. It is the largest media

conglomerate in the world in terms of revenue. It was founded on October 16, 1923, by Walt and Roy Disney asthe Disney Brothers Cartoon Studio.

Figures

Revenue US$ 40.893 billion (2011)

Operating income US$ 08.043 billion (2011)

Net income US$ 04.807 billion (2011)

Total assets US$ 72.124 billion (2011)

Total equity US$ 37.385 billion (2011)

Employees156,000 (2011)


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Distribution

Disney Media Distribution (DMD) is responsiblefor the international distribution of The WaltDisney Company's branded and non-brandedcontent to all platforms, encompassing television,

broadband and mobile outlets. The divisiondistributes more than 30,000 hours ofprogramming to over 1,300 platform partnersacross 240 territories worldwide. DMD's content

portfolio includes feature films, scripted andreality series, live-action and animated kidscontent, ABC News, and specials such as theAcademy Awards.


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The Walt Disney Studios

(Production)Walt Disney Studios Motion Pictures

Marvel Studios

Touchstone Pictures

Disneynature

Walt Disney Animation StudiosPixar Animation Studios

Disney Music Group

Disney Theatrical Group

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