presentatie trendwatcher vincent everts - inspiratiedag e-tourism
DESCRIPTION
Presentatie van trendwatcher en nieuwe media-expert Vincent Everts tijdens de Inspiratiedag e-tourism.TRANSCRIPT
E-tourism 30 maart 2011
[email protected]+31647180864
@vincentewww.bit.ly/etourism
Wednesday, March 30, 2011
E-tourism 30 maart 2011
[email protected]+31647180864
@vincentewww.bit.ly/etourism
Wednesday, March 30, 2011
Vincent Everts?
Wednesday, March 30, 2011
Vincent Everts?
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Innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
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Innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
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Tudou.com earlier then YouTube
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Tudou.com earlier then YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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• kassa
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Opkomstinternet connected TV
bron: GfKWednesday, March 30, 2011
Opkomstinternet connected TV
2010: 425.000
bron: GfKWednesday, March 30, 2011
Opkomstinternet connected TV
2010: 425.0002011: 820.0002013: 60%
bron: GfKWednesday, March 30, 2011
Apple TV
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Power of online Video
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YouTube uploadsper minuut
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YouTube uploadsper minuut
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
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iPhone 4
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Make your own company TV Channel
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Make your own company TV Channel
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www.yubby.comWednesday, March 30, 2011
www.yubby.comWednesday, March 30, 2011
Automatisch zoekenop 30 video netwerken
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www.yubby.comWednesday, March 30, 2011
www.yubby.com
Eerste week:2.000 ingezonden video’s300.000 unieke kijkers
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Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
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Volg Vincent Everts livein zijn elektrische Leaf
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What are we going to talk about?
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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Web1.0
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7
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How do we spend our time?
4%6%
19%
33%
39%
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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Comscore: CPA/CPC You are not rewarded for what you do
Wednesday, March 30, 2011
Comscore: CPA/CPC You are not rewarded for what you do
85% never clicks on anything during the month3% does 80% of the clicks
80% increase in visiting websites within 2 month100% increase in search
17% increase in offline sales27% increase in online sales
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Complexity is huge! TBG-digital
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12
IMPACT ON BUSINESS
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DELL Case
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DELL Case
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Dell notebooks
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Dell notebooks
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E-commerce worldwide
2010: €500B
+15%
bron: forrester
Web influenced: €3000BWednesday, March 30, 2011
Online bestedingen
2010: 9 miljard euro
2009: 7,3 miljard euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsWednesday, March 30, 2011
ProductinformatieSocial toolsWednesday, March 30, 2011
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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Customer service
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Customer service
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It’s now mainstream!
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It’s now mainstream!
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“What are you doing in 140 characters”
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LondonCalling.mobiWednesday, March 30, 2011
LondonCalling.mobiWednesday, March 30, 2011
LondonCalling.mobiWednesday, March 30, 2011
• s
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• s
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kindle
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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82
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Tablet market in 2014
83
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84
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SonicView
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Playmate
89
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Playmate
89
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90
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91
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92
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Wednesday, March 30, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008Wednesday, March 30, 2011
Blogs demografie
Bron: Technorati 2008Wednesday, March 30, 2011
Blogs demografie
Bron: Technorati 2008Wednesday, March 30, 2011
Professional
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSWednesday, March 30, 2011
RSS Readers
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RSS Readers
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Social Networking
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Internet is pain!
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Communication 2.0
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Communication 2.0
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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It’spersonal!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationWednesday, March 30, 2011
Revisionscompare
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Web 2.0 Trend:Co-Creation
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
Wednesday, March 30, 2011