CONNECTING PEOPLE – GETTING PEOPLE TO VOTE

http://destemvanvlaanderen2010.ivoxtools.be/

http://depolitiekematchmaker2010.ivoxtools.be/

Interactive & informational vote tester

via web 2.0 & classical opinion polling

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La Voix des Belges

The Ukrainian Voice

Home/Info

Language choice

2

1. THE CONCEPT IVOTE

Link with Social

Networks

3

Step 1Participants givetheir opinion for each statement

Step 2Detailed comparisons for each statement, each question with1.Upfront collected answers

• Voters / socio demo segments

• Politicians• Political Parties• Opion Leaders• Famous people• …

2. Friends on social networks

Outcome 1Results comparison

Match with: a person / a profile

4

Outcome 2In-depth-analysis

Outcome 3Notification & viral

effects on social media

5

2. ATTRACTING THE GENERAL PUBLIC CROSS MEDIA MARKETING

Making politics relevant by taking it close to the people

Dedicated website, a

brand to breed

Video testimonials

and extra information

channels to justify

one’s opinions

Integration on TV- and

newspapersites

Multi media campaign

Radio – TV - newspapers

6

Project management Time between announcement &

elections often very short

Cross-media recruitment demands

cross-media partners

Getting politicians to participate

3) THE MAIN DIFFICULTIES

4) THE RESULTS

We motivated large numbers of citizens to be

involved in elections

We informed them about politicians real views

We helped them to make a grounded choice.

The questions are the question Designing the right questions & testing them

in a short period of time

Designing questions that the general public

understands are unidimensional and make it

possible to distinguish the different politicians

Facts

• 609.000 referrals in GOOGLE

• Results 4 x mentioned in TV News & mentioned by other newspapers & television stations

Figures 2009

(Flanders)

2010

(Belgium)

Participants >220.000 > 900.000