presentaion cto 2009
DESCRIPTION
Woo Paik, Chief Technology Officer LG ElectronicsTRANSCRIPT
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Woo PaikChief Technology Officer
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Advanced Technologies
Wireless HD3D EntertainmentTruMotion 240HzLED BacklightConnected DevicesPure Sound2 Microphone Noise CancellationATSC-M/HEnvironmental Policy
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Wireless HD
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Wireless HD
Built In Wireless Receiver
Uncompressed (Lossless)
1080p
60GHz Radio
Smart Antenna
Pure Sound
3Gbps
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3D Entertainment
Formatconverter
LCD TV / PDP TV / Projector
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TruMotion 240Hz
2007
Motion BlurStandard Driving
60Hz
2008
Motion Blur ReducedInterpolated Frame
120Hz
2009
Motion Blur EliminatedInterpolated Frame +
Impulse Driving
TruMotion 240Hz
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2008 2009Size 47” 55”
LED Type Conventional LG IOLLocal Dimming Zones 128 240
TruMotion 240Hz No YesOverall Thickness 105.9mm 24.8mmModule Thickness (42.3mm) (16.3mm)
Contrast Ratio 1,000,000:1 2,000,000:1
Comparison of LG LED LCD TV Models
Slim LED Backlight
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Block Size
Slim LED Backlight
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Connected Devices
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2008 Mr. Mark Levinson Tuned Products
RhapsodyLB3300KM710AX585
EmeraldKM380
ScarletHT935TVOther HTSHT903TAHT503THHE903SA (LHT874)HT303SUHT33SHT32S
ScarletLG70Other LCD TV:LG30LG40LG50LG60LG80
Edge PDPPG60xxPG70xx
MicroFA163FB163 (LFD850)
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Pure HD Sound
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Mobile PhoneGM900
LCD TVLHX / LH95LH90LH85 / LH80LH70LH60LH55 / LH50LH40LH30LH20
HTSHT32SHT904SA / HT904TAHB964TZHB954SP (LHB954)HB354BSHB954SA (LHB953)HB954PA (LHB977)HB954TZ / HB954PZ
PDP TVPS80PS70PS60 / PQ60PS30 / PQ30PQ20
2009 Mr. Mark Levinson Tuned Products
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Pure HD Sound
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Mic 1
Mic 2(rear)
2 Microphone Noise Cancellation
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Existing HDTV SignalSimultaneous ATSC-M/H Signal
ATSC-M/H signal
ATSC-M/HMobile DTV phone
Laptop computer
Automobile based DTV
MP3
Portable DVD
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2/08 - 4/08IDOV (Viability) TestBy OMVC
2008 2009 2010
5/15/08IDOV (Viability) Test Reported to Broadcasters
11/08Candidate Standard
5/09Proposed Standard
3Q/09Final Standard
4Q/09Commercialization
Standardization
ATSC-M/H Chip and Devices
10/08New Chip Out
1/08CES Demo.
1/09CES Demo.with mobile phone, MP3, portable DVD, etc.
ATSC-M/H
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Polar Ice CapsReducing
Rising Sea Level
Bio-diversityLoss
Unusual Weather Change
Source : IPCC 4th reports
Environmental Policy - Introduction
2000
2020
2040
2060
2080
2100
1980
1960
1920
0
20
40
60
80
100
120
140
Glo
bal C
O2
emis
sion
(GtC
O2/y
ear)
Glo
bal s
urfa
ce w
arm
ing
com
pare
d to
198
0~19
90(
)℃
-1
0
1
2
3
4Fossil energyintensive scenario (660~790 ppmCO2)
WarmingCO2
Year 2000 constantConcentration (350~400 ppmCO2)
WarmingCO2
Solid line isSurface warming
660-790 ppm
CO2emission
CO2concentration
Surfacewarming
350-400 ppm
660-790 ppm
Dot line and block is CO2 emission
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Environmental Policy - ManufacturingGlobal Green Manufacturing
150 kilo Tons of CO2 emission reduction by 2020
’12
CO
2 reductionTarget
1,547
’08
75
1,471
(k Ton CO2e)
’20
150
1,398
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Environmental Policy - ProductsLife’s Good when it’s Green in Products : Energy Saving
’07 ’10 ’12
100%
90%85%
’07 ’10 ’12
100%
90%85%
’07 ’10 ’12
100%
92%87%
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Environmental Policy - ProductsGlobal Green Products
30 mega Tons of CO2 emission reduction by 2020
’12
CO
2 reductionTarget
’07
12,000
(k Ton CO2e)
’20
30,000
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Watch Phone
Touch screen Tempered Glass Face 2Hrs Talk Time 61 x 39 x 13.9mm 84g weight Bluetooth 3 Mechanical Keys Water Resistant 3G inc. HSDPA
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