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Advisor program

Key Messages

• High-end, optimal, natural nutrition for healthy pets• Natural products, free from artificial ‘nasties’• High quality ingredients with high meat percentage• A range for those who want to feed the best possible food to their pets• Harnesses the pet’s natural instincts• In tune with their nature• Not a competitor to other brands in the Natures Menu range• Key difference of True Instinct range is additional ingredients in the form of

botanicals and herbs for customer satisfaction and perceived health benefits• The ONLY range to incorporate 4 pet food technologies with high quality

ingredients• The brands aim;

To harness the intimate relationships between owners and their pets…..

Overview of the True Instinct range

True InstinctRaw Bites

True InstinctRaw Boost

True Instinct High Meat

Wet

True InstinctFreeze Dried

Treats

Raw Bites

Raw Bites

Complete & balanced, ultra-premium raw food for cats and dogs

Raw bites are available for puppies, adult dogs, small breed dogs and cats

Optimal nutrition – including antioxidants, vitamins, minerals and high quality meat sources providing natural essential fatty acids for a healthy skin and coat

Natural ingredients – no added salts, sugars or artificial flavours or colours for a healthier pet. Deboned meat sources used as main protein component

Fruits and vegetables – including superfoods for additional health benefits

Botanicals – added to satisfy customer demand and for potential health benefits (potential as no official scientific data to support health claims)

Grain, gluten and cereal free – excellent for sensitive pets

True Instinct Raw Bites transform raw feeding to be easy and adaptable,

delivering a pure and tasty nutrition, including only minimally processed

ingredients. Mirroring dogs and cats ancestral diet, the recipe contains

premium deboned meat and organs, with vegetables, fruits and

superfoods, for a species specific raw food nutrition.

• Complete puppy diet - all nutrient requirements are increased during growth compared with adults

• Suitable for puppies from 1 – 12 months• Suitable weaning product• Smaller bites for smaller mouths• Botanicals & herbs added such as flaxseed,

kelp, chicory root, coconut oil and kale• Lamb is bone free• Chicken contains <2% bone content• Adult product can be introduced at 20

weeks if owners wish to move on• 500g bags

Puppy Raw BitesSelected Lamb

Free Range Chicken

80% Lamb

80% Chicken

Adult Raw BitesLamb & Turkey

Turkey with SalmonSelected Beef

Free Range Chicken

• Complete diet containing minced bone, meat, offal, fruits and vegetables at optimal levels

• Premium meat selections for natural, healthy maintenance

• Meats selected contain excellent nutrient profiles providing natural vitamins, minerals, omegas 3 & 6, EFAs and oils

• Fruits and vegetables selected for their superior vitamin and mineral profiles

• Botanicals added for customer satisfaction and potential health benefits

• Bone content <2%• Bone free option available in beef bites• 1.2kg bags

80% Chicken

80% Beef

70% Turkey10% Salmon

40% Lamb40% Turkey

Small Breed Raw BitesDuck & TurkeySelected Beef

Free Range Chicken• Small breeds classed as <10kg• Account for apx. 31% of total

UK dog population• Apx. 34% of small breed

owners already feed raw• Smaller nuggets for smaller

mouths (same size as puppy)• Specially selected meats for

fussy appetites• Bone content <2%• Bone free option available in

beef bites• 500g bags

80% Chicken

80% Beef

40% Turkey40% Duck

Cat Raw BitesTurkey with Salmon

Chicken• Carefully selected meat proteins for fussy felines• Small bite size nuggets for easy portion control and

simple transition• Chicken free raw option of turkey with salmon• <2% bone content• Q. Why have we included fruits & vegetables in a

carnivorous diet?• A. Owners understand that their own healthy diet

consists of fresh meats, fruits and vegetables and wish to replicate this same philosophy when feeding their furry family members. Many cats will actively seek fruits and grasses when hunting and therefore, Natures Menu have produced a diet which includes some of these beneficial elements to help satisfy a cat’s natural instincts. Should owners wish to feed a purely meat based diet to their cats, the Natures Menu raw cat range can be considered

• We include cranberries and butternut squash with a botanical herb mix in our TI raw for cats (& pea fibre)

• 500g bags

90% Chicken

80% Turkey10% Salmon

Production – Snetterton, UK

✓ Raw Bites are made in the UK at our Snetterton factory

✓ UK and high welfare ingredients used where possible

✓ Brand new investment in machinery to produce range

✓ Less mechanical manipulation to help reduce machinery faults/product interference

✓ New moulds for size variation✓ Improved nugget texture✓ Solid moulds to prevent foreign materials in

final product

Ingredients in Raw BitesMeat Benefits

Lamb meat Complete protein packed with A and B vitamins including lots of B12, plus essential nutrients such as copper, zinc, phosphorus and selenium

Turkey meat Excellent source of highly digestible, lean protein, rich in selenium and with natural omega 3 and 6 fatty acids. Also contains an excellent balance of essential amino acids and higher levels of the calming amino acid tryptophan

Scandinavian salmon meat Easy to digest with a low glycaemic index and high in essential amino acids. High omega fatty acid content making it a great choice for boosting heart health, kidney function and joints through the production of collagen and anti-inflammatory molecules. Salmon is also packed with vitamin D and has high levels of vitamin B12 and the calming amino acid, tryptophan. Scandinavian salmon more commonly recognised throughout the EU over Scottish salmon – open, honest labelling. Wild caught salmon

Beef meat Excellent protein source with all the essential nutrients to help maintain health and vitality. Complete protein meaning it contains all essential amino acids required by the dog as well as lipids, minerals and vitamins. It is also highly palatable

Chicken meat Chicken is easily digestible and highly palatable. It is packed full of B vitamins and contains zinc, phosphorus, selenium and potassium.

Duck meat Nutritious meat particularly high in mineral content such as selenium, zinc, copper, iron, calcium and phosphorus. In its raw state, it also includes omega fatty acids known for playing a role in heart, kidney and skin health. It is a unique protein source which is high in protein and very palatable

Liver (chicken, turkey, lamb, beef)

Liver contains healthy levels of vitamin B12 which is involved in the synthesis of myelin, along with containing many other vitamins and minerals

Heart (chicken, lamb, beef, turkey, duck)

Heart is essentially a muscle and provides a great source of rich and palatable protein. It contains high levels of taurine – an essential amino acid for cats

Carrots Good source of carbohydrate as well as containing carotenoid pigments which are the precursors to vitamin A

Apples Apples with the skin on are full of plant chemicals (phytonutrients) that are thought to be protective against some types of cancer in humans. Also a source of vitamins A and C, dietary fibre and carbohydrates

Pea fibre Good source of carbohydrate as well as providing healthy dietary fibre to aid digestion and passage of faeces. Pea fibre is a natural binding product and a healthier option over many other binding ingredients such as soy, peanut or rice

Dicalcium phosphate Dicalcium phosphate is used to help ensure the balance of calcium and phosphorus complies with the relevant European standards (FEDIAF) for complete pet foods. It is not used to alter the texture of our foods and is purely included for its nutritional benefits. It has many negative remarks on the internet however, it is a vital addition to pet food and is entirely safe at the minimal levels at which it is included in our products

Butternut squash Great source of fibre, vitamin C, manganese, magnesium, and potassium and is an excellent source of vitamins A and E. Tasty and easily digestible, most dogs find this vegetable irresistible and it has a similar taste and texture to pumpkin

Sweet potato Sweet potato has a medium glycaemic index and is a natural, healthy source of carbohydrate. It is also packed with B vitamins and magnesium and contains anti-oxidant nutrients called carotenoids which help combat free radicals

On the following pages you will find a list of ingredients which can be found across the range of True Instinct Raw Bites. Please refer to product packaging for specific ingredients of each product.

Ingredients continuedIngredient Benefits

Beet pulp Beet pulp is used as a carrier for our premix and can help to add bulk and moisture to the faces by being an insoluble fibre, contributing to a healthy colon

Cranberries Contain high levels of vitamin C, phytonutrients and antibacterial properties. They are also well known for their aid in urinary tract health by preventing bacteria from binding to the wall of the bladder – important with cats

Blackberries Contain vitamin C and vitamin K, as well as being a great source of soluble and insoluble fibre

Flaxseed A great source of natural omega 3 and 6 and can help maintain a healthy skin and coat

Kelp (seaweed) Rich source of vitamins and makes a great natural supplement

Chicory root Provides some very important health benefits as a natural source of inulin - a soluble fibre which serves as a prebiotic. It also contains vitamin C which is an antioxidant

Kale (vegetable) High in beta carotene, vitamin K, and vitamin C, calcium, magnesium and potassium. Kale is low in calories

Coconut oil Known for it’s benefits within human health and is thought to help improve skin conditions, sensitive digestion, boost the immune system and is also thought to have some anti-inflammatory and antifungal properties

Peppermint Known to promote digestion and soothe the stomach in times of indigestion or inflammation. It is also known as a powerful antioxidant that contains trace amounts of iron, fibre, vitamin A and potassium

Green tea Contains a high level of antioxidants namely in the form of catechins - excellent free radical scavengers and mop up highly unstable free radicals very effectively limiting damage to the cells. They are also thought to limit cancer cell growth by blocking the cancer cell’s life cycle and inducing the death of the cell. It has also been recognised with having anti-inflammatory properties

Yucca Said to naturally help the body remove toxins and facilitate digestion. It also contains considerable quantities of vitamin C, beta-carotene, calcium, iron, manganese, magnesium, niacin, phosphorous, protein and B vitamins

Rosemary Known for its antioxidant and antimicrobial properties as well as having added benefits of helping to maintain heart and digestive health

Parsley Rich in vitamins C, B12, K and A. Also known for its antioxidant properties and keeping the immune system strong

Dandelion root Healthy source of many essential vitamins such as A, C, K, D and B complex. Also contains iron, manganese and many other trace minerals. It is thought to help with kidney function, digestion and can stimulate appetite

Hawthorn leaf Hawthorn can help the heart and cardiovascular system over an extended period of use

Raw Boost

Raw BoostComplete & balanced, ultra-premium dry food for cats and dogs

Optimal nutrition – two technologies combined to make one, high quality product

High meat protein dry product boosted with the addition of freeze dried meaty pieces for nutrition and taste

All Raw Boost products contain chicken, poultry fat and fish oil and are therefore, NOT a single protein diet

Why dry? – Apx. 74% of pet owners feed a dry food. 69% of them feel guilty for doing so. Our aim is to feed these pets the best quality nutrition in a format that owners feel comfortable using

Raw Boost – is a raw inspired product to introduce owners to the entire Natures Menu range

Minimal, healthy carbohydrate content – proven to boost gut microflora

Grain, gluten and cereal free – excellent for sensitive pets

True Instinct Raw Boost delivers the ultimate high meat protein, no grain, low carbohydrate diet with the power and taste of raw in every bite. Premium quality deboned meat, gently freeze-

dried, conveniently locking in the nutritional value for optimal

digestion and pure outstanding taste.

Puppy Raw Boost Free Range Chicken

• High meat/high end puppy product• Currently only available in chicken as most popular

and well tolerated by most pets• Not designed for ‘problem puppies’• Two technologies to provide optimum palatability

and nutrition• 95% high protein bites : 5% freeze dried meat• Raw inspired product to introduce new puppy

owners to a comfortable concept of feeding• Suitable for all breeds of puppy from 1 -12 months• Suitable weaning product• Recommended to stay on puppy until 12 months

unless contradicted otherwise• 1.5kg bag

Adult Raw BoostFree Range Chicken

Turkey with DuckSalmon with Tuna

• 3 flavours available• Complete and balanced• Encourage variety where possible• High meat dry product with the benefit of

freeze dried pieces• 95% high protein bites : 5% freeze dried meat• Selected meat proteins for optimal nutrition

and palatability• Great for fussy appetites• Fish biscuit available – great for allergies

however, care with poultry fat content• Adult chicken available in 400g trial pack size• 1.5kg & 5kg bags

Adult Cat Raw BoostFree Range Chicken

Turkey with DuckSalmon with Tuna

• A first in cat food production with the advantage of technologies

• 95% high protein bites : 5% freeze dried meat• 3 varieties – encourage variety/increase choice• High meat, high quality complete cat food• Raw inspired to encourage owners to a healthier

way of feeding whilst remaining in familiar concept• Great for fussy felines• Poultry fat included for palatability therefore, not

fish only protein product• Chicken product will be available in 300g trial pack

size• 1.5kg bags

Production – Affinity, Spain

High protein bite

▪ Extruded product▪ Cooked at lower temperature to help preserve

natural nutrition of ingredients (traditional pet food = ~140oC, TI 100oC-110oC)

▪ Made by our Spanish partners – experts in dry food▪ All non GMO (genetically modified organism) ingredients▪ High biological value, quality ingredients

• High quality meat – main element for nutrition & flavour

• Dehydrated meat – texture and flavour• Fruits, vegetables & herbs – nutritional

value, alternative carbohydrate, vitamins & minerals + potential benefits

• Oils & fats – texture, taste & omegas 3 & 6

Production – extrusion explained

1. Ingredient selection2. Mixing – exact weighing to guarantee precise nutrition.

Made into a dough3. Extrusion cooking – hydrolyses proteins for easier

digestion. High quality fresh or frozen meats provide easier digestion due to less processing

4. Shaping – push through shaping plates. Upon exit, water is liquid and expands out of the biscuit as steam, puffing the dough into 3D shape

5. Drying – moisture reduced from 20-26% to 6-10% Water levels kept low to avoid bacterial growth

6. Coating – with fats to enhance palatability. Fats are hydrolysed and acidic to prevent bacterial growth N.B: this does not produce an acidic product

7. Cooling – from 40-45oC to room temperature8. Packaging

Extrusion machine

Production – Snetterton, UK

Freeze dried meat

▪ Premium quality, deboned raw meat▪ Minimally processed to lock in goodness▪ Made at our Snetterton factory using ground-

breaking technology and machinery▪ Vegetables fibres (pumpkin)▪ Herb/botanical mix

• Beet pulp• Green tea• Yucca• Rosemary• Parsley• Dandelion root• Hawthorn leaf

▪ Other ingredients = Guar gum & antioxidants

Production – freeze drying process

Meat Benefits

Lamb meat Complete protein packed with A and B vitamins including lots of B12, plus essential nutrients such as copper, zinc, phosphorus and selenium

Turkey meat Excellent source of highly digestible, lean protein, rich in selenium and with natural omega 3 and 6 fatty acids. Also contains an excellent balance of essential amino acids and higher levels of the calming amino acid tryptophan

Salmon meat Easy to digest with a low glycaemic index and high in essential amino acids. High omega fatty acid content making it a great choice for boosting heart health, kidney function and joints through the production of collagen and anti-inflammatory molecules. Salmon is also packed with vitamin D and has high levels of vitamin B12 and the calming amino acid, tryptophan. Scandinavian salmon more commonly recognised throughout the EU over Scottish salmon – open, honest labelling. Wild caught salmon

Beef meat Excellent protein source with all the essential nutrients to help maintain health and vitality. Complete protein meaning it contains all essential amino acids required by the dog as well as lipids, minerals and vitamins. It is also highly palatable

Chicken meat Easily digestible and highly palatable. Packed full of B vitamins and contains zinc, phosphorus, selenium and potassium. By using the whole carcass of the chicken including minced bone, our foods also naturally contain glucosamine, chondroitin and the essential fatty acids omega 3 and 6

Duck meat Nutritious meat particularly high in mineral content such as selenium, zinc, copper, iron, calcium and phosphorus. In its raw state, it also includes omega fatty acids known for playing a role in heart, kidney and skin health. It is a unique protein source which is high in protein and very palatable

Tuna Tuna is not only highly palatable for most cats, it is also a good source of amino acids, essential amino acids, iron, iodine, vitamin D,

pyridoxine, vitamin B12 and niacin.

On the following pages you will find a list of ingredients which can be found across the range of True Instinct Raw Boost. Please refer to product packaging for specific ingredients of each product.

Ingredients in Raw Boost

Ingredients continuedIngredient Benefits

Peas & pea flour Good source of carbohydrate as well as providing healthy dietary fibre to aid digestion and passage of faeces..Pea flour – soluble fibre which helps promote healthy gut microbiome

Poultry fat Essential source of digestible fatty acids and adds palatability to the food

Potato (white) Traditionally seen as less healthy than sweet potato due to the way humans consume i.e. fried, buttered etc. however, as a cooked element, potatoes provide carbohydrate, vitamin C and B

Protein hydrolysate (Raw Boost)

Ingredient used to coat the protein bite and is made by enzymatic hydrolysis of chicken liver. This is a controlled reaction to break down the liver protein to a specific size that develops the characteristic taste (palatability) and flavour that dogs and cats love

Chicory root Provides some very important health benefits as a natural source of inulin - a soluble fibre which serves as a prebiotic. It also contains vitamin C which is an antioxidant

Chickpeas Nutrient dense providing protein, dietary fibre, folate, and certain dietary minerals such as iron and phosphorus. Moderate amounts of thiamine, vitamin B6, magnesium, and zinc

Pumpkin seed Popular ingredient with raw & natural feeders. an excellent source of protein, dietary fibre, niacin, iron, zinc, manganese, magnesium, phosphorus, riboflavin, folate, pantothenic acid, sodium and potassium

Fish oil Great source of omega 3 and 6 promoting a healthy skin and coat. Popular ingredient amongst raw feeders

Minerals Premix carrying the microminerals essential for health

Apples Apples with the skin on are full of plant chemicals (phytonutrients) that are thought to be protective against some types of cancer in humans. Also a source of vitamins A and C, dietary fibre and carbohydrates

Carrots Good source of carbohydrate as well as containing carotenoid pigments which are the precursors to vitamin A

Ingredients continuedIngredient Benefit

Tomato pomace Mixture of tomato skins, pulp, and crushed seeds. An excellent source of soluble fibre and a source of bioflavonoids which may aid in reducing free radicals produced by oxidation reactions in the body. When used in cat foods, it can help lower urinary pH and also help reduce problems associated with the cat's ability to pass hairballs

Beet pulp Beet pulp is used as a carrier for our premix and can help to add bulk and moisture to the faces by being an insoluble fibre, contributing to a healthy colon

Dried berries A mixture of strawberries, blueberries, raspberries, elderberries and blackcurrants for superior vitamin, mineral & antioxidant profiles

Broccoli Excellent source of vitamin C and K

Kelp (seaweed) Rich source of vitamins and makes a great natural supplement

Rosemary Known for its antioxidant and antimicrobial properties as well as having added benefits of helping to maintain heart and digestive health

Green tea Contains a high level of antioxidants namely in the form of catechins - excellent free radical scavengers and mop up highly unstable free radicals very effectively limiting damage to the cells. They are also thought to limit cancer cell growth by blocking the cancer cell’s life cycle and inducing the death of the cell. It has also been recognised with having anti-inflammatory properties

Yucca Said to naturally help the body remove toxins and facilitate digestion. It also contains considerable quantities of vitamin C, beta-carotene, calcium, iron, manganese, magnesium, niacin, phosphorous, protein and B vitamins

Parsley Rich in vitamins C, B12, K and A. Also known for its antioxidant properties and keeping the immune system strong

Dandelion root Healthy source of many essential vitamins such as A, C, K, D and B complex. Also contains iron, manganese and many other trace minerals. It is thought to help with kidney function, digestion and can stimulate appetite

Hawthorn leaf Hawthorn can help the heart and cardiovascular system over an extended period of use

High Meat Wet

High Meat Wet

Complete & balanced, ultra-premium wet food for cats and dogs

Available for adult dogs, small breed dogs and cats

Optimal nutrition – fillets of real meats mixed with vegetables, fruits & botanicals

Minimal processing - to lock in natural goodness

100% natural ingredients - cooked within the pouch to maintain freshness

High meat – in touch with their natural instinct. High quality, convenient and familiar format of feeding

All contain chicken - NOT a single protein option

Attractive product – with visible meat pieces, fruits and vegetables

Grain, gluten and cereal free – excellent for sensitive pets

True Instinct is proud to provide the ultimate collection of high meat, natural nutrition. Made

with premium quality meat fillets combined with wholesome vegetables and superfoods: irresistible, complete and balanced, the way nature

intended.

Adult Dog High Meat Wet Filletswith Free Range Chicken

with Grass Fed Beefwith Tender Turkey

with Scandinavian Salmon

▪ High end, complete wet product designed for healthy, adult dogs

▪ All contain chicken and salmon oil▪ Multi-protein product▪ Made from real chicken fillet meat and deboned

meat protein ▪ Varied veg and botanicals to provide consumer

choice and encourage variation such as;• Chicory• Kelp• Tomato• Carrots• Peas• Pumpkin• Courgette

▪ 300g pouches

Adult Dog Small Breed High Meat Wet Filletswith Free Range Chicken

with Grass Fed Beefwith Tender Turkey

with Scandinavian Salmon▪ Smaller pack size for added convenience▪ 150g pouches – easier for smaller dogs to avoid waste▪ All contain chicken and salmon oil▪ Mixed protein product▪ High end, complete wet product for healthy, smaller breed

dogs (although, can be fed to any dog)▪ Made from real chicken fillet and deboned meat protein▪ Varied veg and botanicals to provide consumer choice and

encourage variation such as;• Chicory• Kelp• Tomato• Carrots• Peas• Pumpkin• Courgette

▪ Selected meat cuts for optimum palatability with smaller, fussy dogs

Adult Cat High Meat Wet Filletswith Free Range Chicken

with Grass Fed Beefwith Tender Turkey

with Scandinavian Salmon

▪ 70g pouches▪ All contain chicken & salmon oil▪ Multi protein product▪ Made from real chicken fillet and deboned meat

protein▪ Highly palatable meat sources used for fussy felines▪ Contained varied veg & botanicals for choice and to

encourage variety, such as;• Carrots• Peas• Spinach• Chicory• Pumpkin• Tomato • Courgette

On the following pages you will find a list of ingredients which can be found across the range of True Instinct High Meat Wet Fillets. Please refer to product packaging for specific ingredients of each product.

Ingredients in True Instinct High Meat Wet Fillets

Meat Benefits

Turkey meat Excellent source of highly digestible, lean protein, rich in selenium and with natural omega 3 and 6 fatty acids. Also contains an excellent balance of essential amino acids and higher levels of the calming amino acid tryptophan

Salmon meat Easy to digest with a low glycaemic index and high in essential amino acids. High omega fatty acid content making it a great choice for boosting heart health, kidney function and joints through the production of collagen and anti-inflammatory molecules. Salmon is also packed with vitamin D and has high levels of vitamin B12 and the calming amino acid, tryptophan. Wild caught salmon

Chicken meat Easily digestible and highly palatable. Packed full of B vitamins and contains zinc, phosphorus, selenium and potassium. By using the whole carcass of the chicken including minced bone, our foods also naturally contain glucosamine, chondroitin and the essential fatty acids omega 3 and 6

Beef meat Excellent protein source with all the essential nutrients to help maintain health and vitality. Complete protein meaning it contains all essential amino acids required by the dog as well as lipids, minerals and vitamins. It is also highly palatable

Carrots Good source of carbohydrate as well as containing carotenoid pigments which are the precursors to vitamin A

Peas Peas are a good source of carbohydrate as well as providing healthy dietary fibre to aid digestion and passage of faeces.

Minerals Premix carrying the microminerals essential for health

Ingredients continued

Ingredient Benefit

Salmon oil Salmon oil is very high in both EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), which are omega-3 fatty acids and have many associated health benefits

Chicory root Provides some very important health benefits as a natural source of inulin - a soluble fibre which serves as a prebiotic. It also contains vitamin C which is an antioxidant

Kelp (seaweed) Rich source of vitamins and makes a great natural supplement

Rosemary Known for its antioxidant and antimicrobial properties as well as having added benefits of helping to maintain heart and digestive health

Pumpkin seed Popular ingredient with raw & natural feeders. an excellent source of protein, dietary fibre, niacin, iron, zinc, manganese, magnesium, phosphorus, riboflavin, folate, pantothenic acid, sodium and potassium

Spinach Spinach has a low glycaemic index and a high iron content. It also contains fibre, calcium, potassium and several vitamins. Spinach also contains flavonoids and carotenoids that have anti-inflammatory and anti-cancer properties

Zucchini (courgette)

Contain useful amounts of potassium, folate and vitamin A

Tomato Packed with nutrients and vitamins, including vitamin A, C, and K, as well as significant amounts of vitamin B6, folate and thiamin

Production – Landguth, Germany

1.• Fresh ingredients selected including shredded chicken fillets, fresh deboned

and boneless meat, vegetables, herbs and botanicals

2.• Ingredients prepared, weighed and chopped

• Ingredients mixed together

3.• Mixture piped into pouch raw

• Pouch sealed containing raw foods

4.• Pouch placed in hot water bath & steam cooked

5.• Pouches removed from steam bath and allowed to cool to room temperature

• Packed and ready to ship as a shelf-stable cooked product

Freeze Dried Treats

Freeze Dried Treats

Pure, freeze dried meat for high value rewards

Made from premium quality de-boned meat

Single protein treats – excellent for sensitivities

Freeze dried fish treats available for cats and dogs – a first of its kind

A natural, preservative free raw treat - suitable for most pets

Herb mix included - in all recipes for potential health benefits

Grain, gluten and cereal free – excellent for sensitive pets

True Instinct Freeze-Dried Treats are made with premium quality

deboned meat or fish. Freeze drying conveniently locks in the pure taste and natural nutrients for an irresistible taste sensation

your cat or dog will savour

Freeze Dried Treats – Dog RangeFree Range Chicken

Tender TurkeyWhite Fish with Salmon

• Pure, freeze dried meat treats• Effectively a ‘raw’ treat• Added botanicals for potential benefits – key

difference between TI & CH freeze dried selections

• Chicken & turkey single protein treats• White fish with salmon purely fish protein – great

for dogs with allergies to meats• Packed with flavour for high resource value• Grain, gluten & cereal free• Can use as treats from weaning (in moderation)• Useful for transitioning to new foods• 40g bags

Freeze Dried Treats – Cat RangeFree Range Chicken

White Fish with Salmon

• Pure, freeze dried meat treats• Effectively a ‘raw’ treat• Added botanicals for potential benefits – key

difference between TI & CH freeze dried selections

• Chicken is a single protein treat• White fish with salmon purely fish protein• Options for allergies & cats favouring fishy

flavours• Packed with flavour for high resource value• Grain, gluten & cereal free• Useful for transitioning to new foods• 40g bags

On the following pages you will find a list of ingredients which can be found across the range of True Instinct Freeze Dried treats. Please refer to product packaging for specific ingredients of each product.

Ingredients in True Instinct Freeze Dried TreatsMeat Benefits

Turkey meat Excellent source of highly digestible, lean protein, rich in selenium and with natural omega 3 and 6 fatty acids. Also contains an excellent balance of essential amino acids and higher levels of the calming amino acid tryptophan

Salmon meat Easy to digest with a low glycaemic index and high in essential amino acids. High omega fatty acid content making it a great choice for boosting heart health, kidney function and joints through the production of collagen and anti-inflammatory molecules. Salmon is also packed with vitamin D and has high levels of vitamin B12 and the calming amino acid, tryptophan. Wild caught salmon

White fish White fish is known for its gentle digestion. It is high in protein, low in fat and is helpful for dogs who may be less active in their wiser years. Fish is a great source of amino acids, essential amino acids, iron, iodine, vitamin D, pyridoxine, vitamin B12 and niacin.

Chicken meat Easily digestible and highly palatable. Packed full of B vitamins and contains zinc, phosphorus, selenium and potassium. By using the whole carcass of the chicken including minced bone, our foods also naturally contain glucosamine, chondroitin and the essential fatty acids omega 3 and 6

Heart (chicken &

turkey)

Heart is essentially a muscle and provides a great source of rich and palatable protein. It contains high levels of taurine – an essential amino acid for cats

Liver (chicken &

turkey)

Liver contains healthy levels of vitamin B12 which is involved in the synthesis of myelin, along with containing many other vitamins and minerals

Ingredients continued

Dandelion root Healthy source of many essential vitamins such as A, C, K, D and B complex. Also contains iron, manganese and many other trace minerals. It is thought to help with kidney function, digestion and can stimulate appetite

Parsley Rich in vitamins C, B12, K and A. Also known for its antioxidant properties and keeping the immune system strong

Hawthorn leaf Hawthorn can help the heart and cardiovascular system over an extended period of use

Pumpkin seed Popular ingredient with raw & natural feeders. an excellent source of protein, dietary fibre, niacin, iron, zinc, manganese, magnesium, phosphorus, riboflavin, folate, pantothenic acid, sodium and potassium

Beet pulp Beet pulp is used as a carrier for our premix and can help to add bulk and moisture to the faces by being an insoluble fibre, contributing to a healthy colon.

Green tea Contains a high level of antioxidants namely in the form of catechins - excellent free radical scavengers and mop up highly unstable free radicals very effectively limiting damage to the cells. They are also thought to limit cancer cell growth by blocking the cancer cell’s life cycle and inducing the death of the cell. It has also been recognised with having anti-inflammatory properties

Yucca Said to naturally help the body remove toxins and facilitate digestion. It also contains considerable quantities of vitamin C, beta-carotene, calcium, iron, manganese, magnesium, niacin, phosphorous, protein and B vitamins

Rosemary Known for its antioxidant and antimicrobial properties as well as having added benefits of helping to maintain heart and digestive health

Summary

• Natures Menu pride ourselves on producing high quality, natural products in a easy-to-feed format

• The key difference between True Instinct and the other Natures Menu ranges are the added botanicals, fruits and vegetables for their potential health benefits

• Customers can feed their cats or dogs using various formats but still remain using the True Instinct range i.e. wet, dry, raw and treats

• True Instinct has been developed to cater for those who are unfamiliar or have concerns about raw feeding

• The True Instinct range is designed to introduce new pet owners to the concept of healthier pet food by presenting them a familiar way of feeding but offering a more wholesome range than they may currently be using

• The Natures Menu True Instinct website is a useful tool for customers wanting to know and understand more about the range

www.naturesmenu.co.uk/trueinstinct

Now it’s time for you to take the Natures Menu True Instinct quiz. Good luck!