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Open Telefonica:Open Innovation Experiences in Telefonica I+D
(the R&D Unit of Telefónica Group)
OECD. Business Symposium „Open Innovation in Global Networks‟
Copenhagen, 25-26 February
LUIS I. VICENTE
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
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01 Telefónica Group:
a solid leader in the telecommunication
industry
02 Telefonica I+D‟s Global Innovation Network
03 Open Innovation Challenges
Index
TELEFÓNICA I+D
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01 Telefónica Group:
a solid leader in the telecommunication
industry
02 Telefonica I+D‟s Global Innovation Network
03 Open Innovation Challenges
Index
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
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Spain More than 20
countries
Geographic
areas
Services
FinancesRevenues: € 5,100 M
Assets: € 19,800 M
Diversification of
services, with more
added value
Customers12.6 Million
Customers
More than 206.5 Million
Customers
Voice & Data
Services
1990 Today
Revenues: € 52,900 M
Assets: € 109,000 M
Note: Financial data as of end 2006;
Operational data as of March 2006Note: Financial data as of end 1990
Telefónica has experienced a significant
transformation during recent years…
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…and today is one of the largest telecom operators
in the world
Total accesses (as reported by companies)=Fixed lines + Mobile subscribers + Narrow and Broad Band + Pay
TV.
Total accesses worldwide Top 10Million accesses as of September 2007
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MEXICO
GUATEMALA
EL SALVADOR
NICARAGUA
COLOMBIA
ECUADOR
PERU
CHILE
BRAZIL
PANAMÁ
ARGENTINA
URUGUAY
SPAIN
VENEZUELA
MOROCCO
CZECH REP.
UNITED
KINGDOM
IRELAND
GERMANY
Telefónica has a really european scope
and is a leader in Latin America
CHINAUSA
PUERTO RICO
SLOVAKIA
It´s share capital
trades in 9 countries
Significant presence
in 23 countries
Listed among the top 50
index of most important
companies in the world
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Technological
Processes
Commercial
Management
For Telefonica, innovation is the process through which
knowledge is turned into profitable P&S that add value
for the customer or better business processes…
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An innovation framework has been defined
Innovative
ways for growth
Focus on other
themes than
technology
Converge into
the best
innovation
process
Increase our
relationships
with third
parties
Promote an innovative culture
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Agreements with third parties. Some examples
R&D&I
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01 Telefónica Group:
a solid leader in the telecommunication
industry
02 Telefonica I+D‟s Global Innovation Network
03 Open Innovation Challenges
Index
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
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One of the main topics: How your company has set up its global innovation networks?
European, National &
Regional Funding
Venture Capital
Incubation & Spin in
Research
Vendors
Management
Movilforum
Customer experience
Web 2.0
Contents providers
R DevelopmentD InnovationI
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Global innovation networks focused on Research
European, National &
Regional Funding
Venture Capital
Incubation & Spin in
Research
Vendors
Management
Movilforum
Customer experience
Web 2.0
Contents providers
R DevelopmentD InnovationI
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Three different profiles in the open innovation process can
be identified with research activities: The research guy
We can use also
Universities
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…. new ideas scout…
Universities, SMEs,
MNEs,Market…
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…venture...
SME´s
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Applied research funding
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(Advertising in the mobile)
(Usability and user interface)
(Video+ mobile + social networks)
Telefónica began in 2007 with this program,
allocating 20 million euros. It has already been
invested in 3 companies
At the end of the year, we expect to have a portfolio
consisting of about 10 or 12 companies, well
positioned in areas as advertising in the mobile social
networks, converged fixed-mobile services or medical
and health care services.
Telefónica's strategy is based on controlling minority
shareholdings in companies from the strategic point
of view, benefiting Telefónica in "key areas and
possible future growth.
Telefónica has launched a new model of
Venture Capital companies
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Customer experience
Web 2.0
Contents providers
InnovationI
Global innovation networks focused on Development
European, National &
Regional Funding
Venture Capital
Incubation & Spin in
Research
Vendors
Management
Movilforum
R DevelopmentD
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There are a specific profile that could be
identified with development...
SME
Outsourced
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Our market is global
Our goal is develop global solutions...but
well adapted to regional and local
preferences.
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People demands adaptable services...
In everywhere
Always on
With everybody
... FOR SATISFYING ALL THE
COMMUNICATIONS,
INFORMATION AND LEISURE
NEEDS
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Thus, we need to develop new services putting the
user at the centre, improving people‟s lives, while
helping to eliminate barriers in a global world...
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Some best practices of Telefónica in
Open Innovation: Open movilforum
Open source software community
— Application development support on “Open Source”, Web 2.0 and mobility
Open APIs
— Interfaces with other Movistar services (SMS, MMS, localization, pay…)
— Collaborating third parties interested in the application exploitation
(IBM, PayPal)
— Content provider is the user
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Global Innovation Network focused on Innovation
Vendors
Management
Movilforum
Customer experience
Web 2.0
Contents providers
DevelopmentD InnovationI
European, National &
Regional Funding
Venture Capital
Incubation & Spin in
ResearchR
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Outsourced
Customer
experience
We need also a specific profile related to the
deployment and the launching of new services.
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Innovation 2.0.: web 2.0, social networks,
collaborative working, open source...
A new way to create
knowledge
Social Networks
Knowledge marketplaces...Open source
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Today, are talking about Open Innovation, but
from the user point of view new trends are
arriving…
Massive Innovation
Closed Innovation
Openin
g L
evel
time
Open Innovation
Democratizing Innovation
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Conclusion: Telefonica‟s Innovation Network is based on higher „openness‟ at different levels
Collaboration
with
„partners‟: • Universities:
• Public
Administrati
ons
• SMEs
• Venture
Capital
Research
Collaboration
with services
developers.
Customer Experience
R DevelopmentD InnovationI
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01 Telefónica Group:
a solid leader in the telecommunication
industry
02 Telefonica I+D‟s Global Innovation Network
03 Open Innovation Challenges
Index
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
42
Opportunities
Open innovation opportunities &
Challenges
A good way for building
common standards and new
business models
More efficiency…
At the ICT sector the open
innovation model is already
evident
How to balance „internal and
external resources‟?
How to control and monitoring
collaborative projects?
How to manage multicultural and
virtual teams ?
Challenges
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Conclusion: Some proposals to Public
Administrations
Innovation is essentially a “business” phenomenon, but with the open innovation, the role of public actors becomes more significant:
Some proposals:
— Putting focus on the „physical ICT networks‟ for exchanging knowledge between all the agents of the Global Innovation Networks,
— Promoting public grants, loans and tax Credits for R&D in collaboration
— Putting focus on R&D&Innovation management tools (promoting new models and professional profiles)
— Building new ways for transferring knowledge between public and private sectors.
— Collaborating from the public sector to identify new technology trends and promoting living labs for forecasting new market trends.
— Evolving the IPR framework from an open innovation point of view.
— Putting focus, also, on the innovation in services, where the open innovation model is evident.
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Q&A?
THANK YOU!
My e-mail: [email protected] (Name: Luis I. Vicente)
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal