presentación de powerpoint · 2020. 3. 30. · presentación de powerpoint author: maría damián...
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EMHA
March 2020
CAMPAIGN RESULTS REPORT
CLUSTER HEADACHE DAY
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#21MarchClusterheadacheDay
The data in the following report has been collected in the differents EMHA social media channels about the campaign. “#21MarchClusterHeadacheDay”.
GOAL
EMHA
March 2020
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#21MarchClusterheadacheDay
We decided to set 1 challenge - to motivate the engagement and increase the effect of the
campaign in an organic way.
TWO PUBLICATIONS, 1 CHALLENGE, ONE ANSWER
EMHA
March 2020
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PUBLICATION 2 - Answer (21st March)
EMHA
March 2020
#21MarchClusterheadacheDay
PUBLICATION 1 - Challenge (20th March)
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The EMHA Social Media channels were used to present and spread the campaign, with different results of effect and engagement.
01_Channels
The campaign also asked the EMHA member organizations to participate through their Social Media profiles.
02_Gain Media
#21MarchClusterheadacheDay
EMHA
March 2020
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PUBLICATION 1 - (20th March)
EMHA
March 2020
#21MarchClusterheadacheDay
Average interactions of publications: 27 Interactions: 33 Average scope of publications: 445 Scope: 245 % Engagement: 13,5%
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PUBLICATION 2 - (21st March)
EMHA
March 2020
#21MarchClusterheadacheDay
Average interactions of publications : 27 Interactions: 51 Average scope of publications : 445 Scope: 1,2k %Engagement: 4,25%
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PUBLICATION 1 & 2 - (20th-21st of March)
EMHA
March 2020
#21MarchClusterheadacheDay
As we can observe, the campaign in this channel had a rate of engagement superior to the normal publications ( which is an average of 5%) 20th March: 9,06% of engagement To highlight: 9 comments (the maximum reached before was 6) 21st March: 7,32% of engagement
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PUBLICATION 1 - (20th March) TWITTER
EMHA
March 2020
#21MarchClusterheadacheDay
2799 Impressions 129 Interactions 4,6% Engagement The publication increased the interaction of the daily public in our profile of the 20th March by 1.7%.
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PUBLICATION 2 - (20th March) TWITTER
EMHA
March 2020
#21MarchClusterheadacheDay
771 Impressions 20 Interactions 2,5% Engagement The publication increased the interaction of the daily public in our profile the 21st March by 2,1% , despite of having less effect than the publication of the 20th March.
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Next, is detailed the participation of the EMHA member oganizations per
channel.
Gain Media
#21MarchClusterheadacheDay
EMHA
March 2020
*(Not all organizations has all social media channels)
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@vzwHoofdStuk @MigraneLigaEvDeutschland @kefalalgies.gr @galvai.lv @Hoofdpijnnet @migrapt @dolordecabeza.net @huvudvarksforbundet
01_FACEBOOK
#21MarchClusterheadacheDay
EMHA
March 2020
@migraeneliga.de @hoofd_stuk @migreeniyhdistys @dolordecabeza_aemice
02_INSTAGRAM
@MigraineIreland @AEMICE_ @kopfwehstiftung @abracesbr @OuchBelgium @ihs_official @SIP_PainPolicy
03_TWITTER
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The campaign was spread in different channels, but at global level our social media channels achieved the following results.
GLOBAL RESULTS
#21MarchClusterheadacheDay
EMHA
March 2020
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Global Results
#21MarchClusterheadacheDay
EMHA
March 2020
Participations Times shared Interactions Scope % Engagement
24 19 285 5343 0,054
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#21MarchClusterheadacheDay
The campaign #21MarchClusterheadacheDay has reached the total of 5.343 people, without investment and thanks to the EMHA Social Media channels.
CONCLUSION
EMHA
March 2020
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Thanks.
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