VISUAL LANGUAGE

IMAGE •Comic design

•Graphic design

•Publicity

•Photography

•Cinema

•Cartoons

•Animation

•Videogame design

IMAGE We are surrounded by images.

Our world is a world of image.

René Magritte

It is a reproduction or imitation of the form of a person or thing;

it could be an imitation in solid form like an statue, or bidimensional

like in a drawing, a painting, or a photo, or engraving.

IMAGE DEFINITION

Bust Marco Aurelio

Illustration Carl Larsson

Girls playing the piano

Pierre Auguste Renoir

Sebastiao Salgado photo Goya, engravings

A vivid description or representation

A physical likeness or representation of a person, animal, or thing,

photographed, painted, sculptured, or otherwise made visible.

CREATIVITY Creativity is defined as the

tendency to generate or recognize

ideas, alternatives, or possibilities

that may be useful in solving

problems, communicating with

others, and entertaining ourselves

and others.

In order to be creative, you need to

be able to view things in new ways

or from a different perspective.

Among other things, you need to

be able to generate new

possibilities or new alternatives.

WHERE DO WE FIND IMAGES ?

EVERYWHERE!!!!!!!!!!!!!

FUNCTIONS OF IMAGE 1.- INFORMATIVE

2.- EXPRESSIVE

3.-ESTHETIC

PUBLICITY The act, process, or occupation of

disseminating information to gain

public interest

Publicity is the deliberate attempt to

manage the public's perception of a

subject.

The subjects of publicity include people

(for example, politicians and performing

artists), goods and services,

organizations of all kinds, and works of

art or entertainment.

WHY IS STUDYING IMAGE SO IMPORTANT IN OUR LIFE ?

WE STUDY THE ANALYSIS

AND CRITIQUE OF IMAGES

Denotative language. The objective. The conscious

An apple

Connotative language. The subjective. The unconscious The Fruit of Sin

The image of women in advertisements The image of men in advertisements

Image can be used as an alienation tool, an escape from reality or ,a way

to promote a certain image. We study images so that our students can be

prepared to critically view the advertising blitzs that we see in different

forms of communciation.

The Gulf War

Man on the moon