present differently

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Present Differently

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Present differently!

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Page 1: Present Differently

Present Differently

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Why it matters?

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If you dare to climb the career ladder, presentation skills will matter…

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“Presentation is the killer skill we take into

the ‘real’ world. Its an almost unfair

advantage.”

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But also suppose you have an idea…

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…and you want to share and spread it like wildfire

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New strategies for growth

• Outpace competition in 2009 is the key requirement• Market share decreasing after 2 years of stable growth followed

by new regulations• New market entrance expected in the near future, no

information currently available• Market research shows that there is a disconnection between

potential and current users• Targeting has shown that the potential users belong to the group

between 30-40, are highly educated and follow the trends• It is important to stress out the differences between applying

these settings to newly acquired customers vs old ones

4th April 7New strategies

Slide like this won’t help!

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Unless you are determined to induce (a slow) Death by Power Point

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How to get your audience enthusiastic?

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…this guy knows how to do it

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Bottom line: If your idea is worth spreading, presentation matters.

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Good vs. Bad

How about listing bad vs. good presentation characteristics?

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Preparation – go analog!

Design – simple and visual

Delivery – connect!

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“Failing to plan is planning to fail”

…as simple as that!

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How should I prepare?

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Prepare Differently!

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Rule #1 – slow-down to speed-up

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Why is it I get my best ideas in the

morning while I'm shaving?

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Go analog

…yes, with pen and paper

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Go analog means…don’t go digital!

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Close the damn computer!

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Go analog!

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If you don’t like pen and paper and you feel more creative, try whiteboard!

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Or a storyline…

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…like Walt Disney used to do…

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What is my key point?

1st key ingredient of successful presentation is knowing….

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Why it matters to my audience?

…and

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Preparation – go analogDesign – simple and visualDelivery – connect

Present Differently!

Key point then grows…

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Repeat!Repeat!Repeat!

How many times should you try it before you go live?

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1min = 1 hour

Rule of a thumb…

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Preparation – go analog!

Design – simple and visual

Delivery – connect!

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Design Differently!

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Rule 1-7-7

• 1 concept per slide• 7 lines of text• 7 words per line

Heard about this rule? WRONG!!!!

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New strategies for growth

• Outpace competition in 2009 is the key requirement• Market share decreasing after 2 years of stable growth• New market entrance expected in the near future• Market research shows that there is a disconnection• Targeting has shown that the potential users are many• It is important to stress out the differences• Additional investment is needed to drive growth

4th April 35New strategies

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Science has shown that people read much faster than they speak

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Most people read at

250 WPM

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Most people speak at

150 WPM

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Another cardinal sin…

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Bulletpoints!

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• Avoid• Using• Too• Many• Bullet• Points• To• Try • To • Get• Your • Message• Across

Common PowerPoint Mistakes• To • Your • Class• Too• Many• And • Your • Key• Messages • Will • Be• Lost• In Fact

• The • Term• Bullet • Point • Comes • From• The act• Of students• Pointing • Guns at • The• Annoying • Teacher

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So how do I get away from crowded text and bullets?

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A picture is…

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…words

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computer

Sometimes the best slides have no text at all!

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That’s just how the brain works!

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Surfing is a great sport

•It is fun•It is healthy•It is challenging

You could say for example….

But you could say it like this also….

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New strategies for growth

• Outpace competition in 2009 is the key requirement• Market share decreasing after 2 years of stable growth• New market entrance expected in the near future• Market research shows that there is a disconnection• Targeting has shown that the potential users are many• It is important to stress out the differences• Additional investment is needed to drive growth

4th April 52New strategies

How do you transform a slide like this?

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MSH is decreasing

AB

Simple – just take one point and make it one nice visual!

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Student Levels

0

50

100

150

200

250

300

Month

Am

ou

nt

Level 4

Level 5

Level 6

Level 7

Level 8

Level 4 125 42 29 28 54 22

Level 5 265 152 128 57 52 45

Level 6 85 155 150 123 68 85

Level 7 35 24 41 25 125 75

Level 8 21 87 65 65 165 95

Jan Feb Mar April May June

Ever heard of “less is more”?

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Simplicity Matters

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“Simplicity is the ultimate form of sophistication”

Leonardo Da Vinci

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Simple design rules

Minimum textVisuals, Visuals, Visuals1 key message per slideSimplicity rules!

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YOU are the presentation!

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Preparation – go analog!

Design – simple and visual

Delivery – connect!

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Deliver Differently!

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#1 fear in USA is fear of public speaking

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It is normal!

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..check the room before it is too late…

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Never hide behind podium!

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Should I move or stand still?

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Avoid jargon!

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Boarding process…Emergency situation…

Competitive advantage…Outperform strategically…

ZZZZZZZ

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“Most of the fundamental ideas of science are essentially simple, and may, as a rule, be

expressed in a language comprehensible to everyone”

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MetaphorsStorytellingHumorQuestionsRepeatInteract

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Emphasize words dramatically while you prepare (you’ll get it right during a delivery…)

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Connect with an audience!

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Be present

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Preparation – go analog!

Design – simple and visual

Delivery – connect!

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Present Differently