Presentation on P&G

byBy - Rishabh Shukla

Samir Shah

OverviewProcter & Gamble Co., also known as P&G, is an

American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Manufactures a wide range of consumer goods.

In 2014, P&G recorded 83.1 billion $ in sales.Fortune magazine ranked P&G at fourth place of the

“Worlds most admired companies” list , which was up from sixth place in 2011.

According to the Nielsen Company in 2007 P&G spent more on US advertising then any other company.

P&GType -PublicFounded - 1837Headquarter - Cincinnati, Ohio, USA Key People - A.G. Lafley, Chairman and CEOIndustry - Consumer GoodsRevenue - US$ 83.505 billionNet Income - US$ 12.075 billionEmployees -138,000Tag Line - Touching Lives, Improving Life

Provide branded product and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result consumers will reward us with leadership sales, profit and value creation, allowing our people, our stakeholders & the communities in which we live and work to prosper.

Vision Be, and be recognized as, the best consumer

product and services company in the world.

Mission

Objective of the CompanyTo build existing core business into stronger

global leader.To grow leading brands in big countries,

winning customers.To develop fast growing higher margin with

global leadership potential.To regain growth momentum rate &

leadership in Western Europe.To drive growth in key developing markets.

Goal of the CompanyThink globally act locally.Build major global brand through strong

programs based on local understanding.Improve the environmental quality of its

product, packaging and operations around the world.

Produce quality products at very competitive price.

Build superior relationship with all the parties who contribute to fulfilling their corporate purpose, including their customers, suppliers, universities and government.

Perceptual MappingPerceptual mapping is a diagrammatic

technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.

Perceptual Mapping

Less Healthy More Healthy

Head & Shoulders Clinic All Clear

Garnier Fructis

Sunsilk Clinic Plus

Pantene

Life Boy

Head & Shoulders

Anti dandruff

Nourishing

Marketing MixThe marketing mix is a business tool used in marketing by

marketers

MARKETING MIX(P4)PRODUCTPRICE PLACE PROMOTIONProductProduced a different categories such as beauty

and grooming brands, health and well being brands, household care brands etc

Products were popular for their very attractive packaging, design, features and strong brand positioning.

PriceP&G incorporated with different value of

pricing strategy .Adopted the strategy of cutting the product

price, production cost and logistic cost.Increased advertising by 20 %.(which helps

in building brand image and brand loyalty)Effective pricing and customer loyalty.Providing different type of discounts and

offer in its products.

PlaceProducts are available in almost all over the

world.DHL courier is a service provider and

manages logistic works for p&g.A very strong manufacturing and distribution

network in all over the world and runs operations in a China, India, UK etc countries.

PromotionCompany is following very effective

promotion strategy and total advertising budget is around 8.68 billion.

Also provided different type of schemes for its distributors and retailers.

ConclusionP & G is a one of the largest consumer

product company. P&G is leading in worlds consumer goods and household products.

FMCG is a huge sector where many compititors are available in the market .But

HUL is a biggest competitors at this time so company will need to target the middle class segment which helps in increasing the sales and market share for the company.

ReferencesWhat is perceptual mapping? definition and meaning. 2014. What is

perceptual mapping? Definition and meaning. [ONLINE] Available at: http://www.businessdicttionary.com/defiition/perceptual-mapping.html. [Accessed 29 October 2014].

Marketing mix- Google serach.2014. [ONLINE] Available at: http://www.google.co.in/search?q=marketing+mix&biw=1366&bih=isch&tbo=u&source=univ&sa=X&ei=RHxWVKWilpWouQTz3oGIAg&ved=oCC4QsAQ. [Accessed 29 October 2014].

PGIndia.com Brands: hair products, beauty brands, well being. 2014. [ONLINE] Available at: http://www.pg.com/en_IN/brands/. [Accessed 03 November 2014].

Kotler, P. , Armstrong, G., Agnihotri, P., Haque, H. (2010) Principles of Marketing: A South Asian Perspective, 13th Edition Pearson Education