pres.coke satya
TRANSCRIPT
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The global drinkThe global drink
BYBY::SATYAJIT SAMALSATYAJIT SAMAL
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About Company
Coca-Cola was invented by Doctor John
Pemberton a pharmacist from Atlanta Georgia
in May of 1886.
The name Coca Cola was actually given to
John Pemberton by his bookkeeper Frank
Robinson . He first scripted "Coca Cola" into
the flowing letters which has become the
famous logo we know and love today.
Coca-Cola originated as a soda fountain
beverage in 1886 selling for five cents a glass.
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INTRODUCTION
The Coca-Cola Company is the world's
largest beverage company, largest
manufacturer, distributor and marketer of
non-alcoholic beverage concentrates andsyrups in the world.
Coca-Cola currently offers nearly 400
brands in over 200 countries and serves
1.5 billion servings each day. Cocacola enjoys approx 65% market
share in Indian beverage industry.
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Why do people drink Coke?
The bottom line for thepeople surveyed was theyliked the taste. Peer
pressure did not seem tohave a significantinfluence on the decisionof what soda to drink.
People also felt stronglyabout they decision todrink Coke Versus Pepsi.There really does appear
to be a cola war.
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Products
COCO-COLA having about 400 brands all over the world which were divided intofollowing categories:
Energy Drinks
Juices/juice drink
Soft drink
Sports drink
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Cont
Tea and coffe
Water
Other drinks
Coca Colas brands also include
milk products, soup, and more
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The Other Side of Coke There are 27 different
varieties of coke made
by Coca-Cola
First bottle of Cokewas sold 120 years ago
on May 8, 1886 in
Atlanta, Georgia.
Some of the other brandsunder the Coca-ColaCompany are:
SpriteBarqs Root beer
Dasani
Dr. Pepper
Fresca
Hi-C
Minute Maid
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Manufacturing Plant,
Sales and Distribution
Operations
Distributors
Outlets
Outlets
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MANUFACTURING PROCESS
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Water is received from the 300 ft. tube-well and it passes through the
water treatment plant, further passing through the sand filter and the
activated carbon filter, so as to attain pure cleansed water.
In the syrup room, the concentrate received from another bottling plant
situated at Pune, is blended with the sugar syrup.
Once both the water and the final syrup are ready, they are both mixed
together and sent to the carbonator section where Carbon Dioxide is added
to the mixture to form the final product.
On the other hand, simultaneously, the returnable glass bottles are
depalletized, inspected and washed for the purpose of filling in the finalproduct in it. This step does not take place in the PET bottle line as the
bottles once used are disposed.
The product is finally filled in the bottles, crowned (in
case of RGB)/ capped (in case of PET bottles), labeled and cased in orderto be sent into the warehousefor distribution
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Coca-Cola Statistics
Coca cola owns more than
of the worlds beverages.
Coke is affordable in all the
countries we surveyed. It wasnot out of the price range for
an afternoon snack.
Coke comes in a variety ofsizes worldwide so you can
use it for a crowd or as a
personal snack drink
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Advertising
Coke was first advertised asa remedy for headaches andexhaustion
Coke has been advertisingon television for 50 years.
Songs used in coca colacommercials have become
popular.
They use catchy mottossuch as:
Adds a refreshing relish to
every form of exercise
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Promotion
Television
Radio
Print
Public
displays
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Promotion tactics
Sponsored tournament .
English football tournament .
NASCAR,
the NBA,
the Olympic Games
the FIFA World Cups American Idol.
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Coca-Cola Recognition
Coca-Cola is
recognized by 94% of
the worlds population Approximately 10,450
Coca-Cola brand
drinks are consumed
around the world eachsecond of every day
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THANKYOU !!