preparing your workplace for gen zby taking purposeful steps to make your workplace align with gen...
TRANSCRIPT
As the oldest members of Generation Z graduate
college and begin job hunting, employers need to
understand the defining characteristics of this age
group and why treating them like their Millennial
predecessors isn’t going to cut it.
By taking purposeful steps to make your workplace
align with Gen Z’s priorities, you’ll be prepared to
recruit and retain the brightest young talent.
THE OLDEST GEN ZER WAS 10 YEARS OLD WHEN THE IPHONE 1 CAME OUT
FIRST GENERATION TO GROW UP WITH STREAMING CONTENT ON-DEMAND
23% OF GEN Z BELIEVE PERSONAL DEBT SHOULD BE AVOIDED AT ALL COSTS
BORN: 1997-2012 Ages in 2019: 7 - 22
MOST DIVERSE GENERATION YET
48% are from communities of color
WHAT MANAGEMENT SHOULD KNOWGen Z ≠ Millennial: Birth years aren’t the only difference between them.
61 MILLION LIVE IN THE U.S. By 2020, Generation Z will account for 40% of all consumers in the U.S.
RAPIDLY ENTERING WORKFORCE
By 2021 will account for 1/5 of labor force
PREPARING YOUR WORKPLACE FOR GEN Z
DIGITALLY SAVVYDon’t remember a time
before smartphones.
FINANCIALLY CAUTIOUSSaw parents go through
the Great Recession.
WELL-EDUCATED59% of 18 to 20-year-olds were
enrolled in college in 2017.
WHO IS GENERATION Z?
DEFINING TRAITS
COMPARED TO MILLENNIALS, GEN Z IS…
MORE independent
LESS collaborative
MORE tech-intuitive
LESS socially savvy in-person
MORE competitive
LESS team-oriented
GENERATION Z ON THE JOB
While this generation is only starting to enter the
workforce, here is what we know so far — and some
trends we expect to grow in the coming years.
FOOD FOR THOUGHT
One way to offer a unique experience and
enjoyable environment that young workers
crave is through workplace dining initiatives.
WORKPLACE DINING ALIGNS WITH GEN Z TRENDS
Socially Conscious 94% believe companies should address social & environmental issues
Entrepreneurs72% of high schoolers want to start their own business
Money Makers 65% list salary as important when job hunting
Hard Workers 38% identified work/life balance as important
Researchersthey read reviews and crowd-source most major decisions
A Good FitCulture + Environment = Top Priorities
Top-notch TechInnovation + Resources = Must Haves
Authentic ConnectionFace-to-face feedback & mentorship
A Fun Place to WorkFlexible schedules & paid time off
PersonalizationCustomized careers & unique experiences
THEY ARE…
AND THEY WANT…
GEN Z ’s Food
GEN Z ’s Healthy Food
DID YOU KNOW?
Google designed offices to ensure no employee was more than 200 feet away from a food option.
DINING TRENDS
• Experiential eating
• Farm-to-table
• Plant forward
• Global flavors
EXPECTATIONS
• Fun culture & environment
• Sustainability & transparency
• Health & wellness
• Opportunity for connection
Generation Z isn’t afraid of hard work and they thrive on feedback. Early indications suggest a work environment that balances both solitary and social tasks
will serve them well. They’ll be looking for companies with strong brands and unique
differentiators — like dining options that reflect their passions and priorities.
Is your business ready for the next generation of workers? Learn how we can help you attract new talent.
62%want to eat more fruits and veggies
60%want to reduce meat consumption
33%buy organic products
56%like to watch the Food Network
52%like to watch
cooking videos on social media
SourcesPew Research Center, “Defining generations: Where Millennials end and Generaztion Z begins”
CNBC, “61 million Gen Zers are about to enter the US workforce and radically change it forever”
Aramark, “2019 Gen Z Dining Trends”
NPR, “Generation Z Is The Most Racially And Ethnically Diverse Yet”
Inc., “Generation Z and the Workplace: What You Need to Know”
Pew Research Center, “Early Benchmarks Show ‘Post-Millennials’ on Track to Be Most Diverse,
Best-Educated Generation Yet”
Inc., “The Pitfalls of Being a Gen Z Entrepreneur”
VisionCritical, “Generation Z Statistics: New Report on the Values, Attitudes, and Behaviors
of the Post-Millennials”
The Center for Generational Kinetics, “Gen Z is Learning from Millennials’ Money Mistakes”
Forbes, “The Real Reason Google Serves All That Free Food” www.aramark.com