preparing for sentinel ems news events
TRANSCRIPT
Preparing for Sentinel EMS News Events
AUDACIOUS
RIG
HT
WRONG
Where is the line?
Best PracticesDifferent
Are we preparing or …
1. Define sentinel event2. Pre-plan3. Practice the place4. Follow the plan
… are we surviving?
LODD: Tim McClanahan
Notification of LODD at 2007
Notification of LODD at 2009
Next Day Follow-up at 0647
Next Day Follow-up at 0654
What keeps you up at night?
What gets you out of bed?
What is a sentinel event?
Joint Commission says …
Any unanticipated event in a healthcare setting resulting in death or serious physical or psychological injury to a patient or patients, not related to the natural course of the patient's illness.
Greg says …
When the unthinkable happens
… to a patient or patients
… and or caregivers
Sentinel Events
Clinical Care Sentinel Events
• Cardiac arrest• RSI• Pediatric death• Medication error
Clinical Care
• Cardiac arrest• RSI• Pediatric death• Medication error• Patient vs. gravity
Sentinel Events in Operations
Death
Theft
Workplace Violence• Assault• Bullying• Harassment• Hazing• Homicide• Suicide
Social Media Assisted Job Loss• Video• Screen shots• Text comments• Audio recordings
Social Media Assisted Job Loss
Scene Confrontations• Bystanders• Journalists• Anyone is a “Journalist!”
Off-Duty
Quiz: What is the #1 dream
EMS news story for local media?
Joy Ride!
IN CASE OF EMERGENCY BREAK GLASS
Immediate: Internal Notification
• Direct formal media requests• Don’t respond to informal• Don’t post or report• Share official announcements
Immediate: Unpin Top Post
Social Posts: Early and Regularly
Preparedness and Prevention
Do Today• Google News Alerts• Subscribe to EMS industry news coverage• News clipping service• Other monitoring
Do Next Week
Do Next Week: When/Then• MedStar• St. Charles County Ambulance District• FDNY• AMR• Acadian• Richmond Ambulance Authority• London Ambulance Service• Wake County
Do Weekly: Tell Your Story
Do Weekly: Media Outreach • “I am on my way to _______. If you meet me
there I will give you an update on ________ and __________.
• Need a story? I have ideas …. 1. Heat!2. Training at station on taking care of kids. 3. Medics will be at this event because …
Do in a Month: Write TemplatesLine of Duty Death• Email to staff• Email to media contacts• Email to elected officials• FB update
Do in a Month: Graphics
Do Regularly: Connect• Meet and greet with media• Build relationships• Create/maintain a Facebook page
Quiz: Who is responsible for reporting EMS
good news?
Do Year Round: Tell Your Story
Do Year Round: Tell Your Story1. CPR survivor celebration/recognition 2. EMS Week3. Hot car death 4. Any out of hospital birth5. Special event transport6. Active shooter response training
Do Year Round: Tell Your Story7. Opioid crisis8. Patient satisfaction9. Driver training 10.Give back/donations11.Join other community events 12.New equipment training
