preparing for a decade of unprecedented digital disruption
TRANSCRIPT
PREPARING FOR A DECADE OF UNPRECEDENTED
DIGITAL
DISRUPTION
TECHNOLOGY VISION 2017 FOR CONSUMER GOODS
Get closer to your customer to develop and market your
products or risk losing market share to those who will.
AIS UNDERWAY
# OF PRODUCT
CHOICES
CONSUMERS HAVE
EMPOWERED CONSUMERS
WEAKER LOYALTY
THE PRESSURE TO INNOVATE IS REAL
22%
49%
23%
7%
Complete disruption Moderate disruption
Slight disruption No change
AGREE THAT THEIR
ORGANIZATION
MUST
JUST
TO KEEP A
COMPETITIVE
ADVANTAGE
FACING
DISRUPTION
(N=566)
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TREND 1
IS THE NEW
AI ENABLES CONSUMER
GOODS COMPANIES TO
EMBED THEIR BRANDS IN
CONSUMERS’ LIVES
For ‘high-engagement’ products AI
opens the door to more trusted,
personalized and interactive
consumer relationships
For ‘low-engagement’ products, AI
could eliminate user interfaces
altogether and enable individualized
predictive replenishment at scale
AI ENABLES HIGHLY PERSONALIZED
EXPERIENCES
BELIEVE AI WILL HAVE A
ON THE CG&S
INDUSTRY OVER THE
STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE5%
35%
43%
17%
AI WILL REVOLUTIONIZE
CUSTOMER INTERACTIONS
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ECOSYSTEM
Companies are taking steps to engage with
ecosystems for speed and agility
ECOSYSTEMS
ACCELERATE
DEVELOPMENT AND
GO-TO-MARKET FOR
BROADER SOLUTIONS
In the future, many companies see themselves going to market
as a unified ecosystem, with shared responsibility for the brand.
TREND 2
Companies are taking steps to engage
with ecosystems for speed and agility
ECOSYSTEMS ACCELERATE
DEVELOPMENT AND GO-TO-
MARKET FOR BROADER
SOLUTIONS
In the future, many companies see
themselves going to market as a unified
ecosystem, with shared responsibility for
the brand.
REDEFINING CONSUMER SOLUTIONS
OF EXECUTIVES AGREE
THAT YOUR
WILL NOT BE
DETERMINED BY YOUR
ORGANIZATION ALONE, BUT
BY THE
32%
61%
5% 2%
Very critical Somewhat critical
Not critical at all Don't know
ADOPTING A
PLATFORM BASED
BUSINESS MODEL AS
A CONTRIBUTOR TO
SUCCESS
DISRUPTION
(N=566)
ON-DEMAND WORKFORCE PLATFORMS PROVIDE THE
MEANS TO SHIFT TO A FLUID, AGILE WORKFORCE MODEL
The opportunity these platforms provide applies to both run-state as
well as project-based workforces. Getting the labor mix right to drive
faster innovation will be a source of competitive advantage.
TREND 3
REBALANCING THE LABOR MIX
34%
44%
19%
2%
Strongly agree Agree
Neutral Disagree
A SUCCESSFUL
LIQUID
WORKFORCE IS
A SIGNIFICANT
COMPETITIVE
ADVANTAGE
THE FOUR ‘P’s’ OF
PRODUCT, PLACE, PRICE,
PROMOTION AND PLACE
ARE SHIFTING TO THE
FOUR ‘E’s’ OF EXPERIENCE,
EXCHANGE, EVANGELISM
AND EVERYWHEREHUMANS
TREND 4
DESIGN
FOR
THE ERA OF MASS PERSONALIZATION
PERCENT OF EXECUTIVES
THAT SAY A
IS
A FOR THE
ORGANIZATION
23%
55%
21%
2%
Top Priority Top 3 Priority
Top 5 Priority Not Top 5
(N=566)
TREND 5
THE
WITH GREAT CHANGE
COMES EQUALLY GREAT
RESPONSIBILITYTRUST
GAINING TRUST TO GROW
27%
42%
24%
7% 1%
Strongly agree Agree
Neutral Disagree
WE’RE
ENTERING
ENTIRELY NEW
DIGITAL
INDUSTRIES
THAT HAVE YET
TO BE DEFINED
36%
42%
18%
5%1%
Strongly agree Agree
Neutral Disagree
TRANSPARENCY
IS IMPERTATIVE
TO GAIN
FAVORABLE
PUBLIC OPINION
AND TRUST
TO CREATE COMPETITIVE
ADVANTAGE
ENGAGE ECOSYSTEMS TO CREATE NEW
DIGITAL BUSINESS MODELS
EMBRACE TECHNOLOGIES SUCH AS AI TO GLEAN
AND APPLY CUSTOMER INSIGHTS
BUILD TRUST THROUGH TRANSPARENCY AND SECURITY OF CUSTOMER DATA
TO LEARN MORE, PLEASE CONTACT US
Gregor DavidsonManaging Director
Accenture Strategy
Follow us on Twitter
@AccentureCPG
@Accenture
Kurt BusschopManaging Director
Accenture [email protected]
Rob GrafManaging Director
Accenture Strategy
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