Preparing for a Decade of Unprecedented Digital Disruption

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Post on 21-Jan-2018

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<ol><li> 1. PREPARING FOR A DECADE OF UNPRECEDENTED DIGITAL DISRUPTION TECHNOLOGY VISION 2017 FOR CONSUMER GOODS </li><li> 2. Get closer to your customer to develop and market your products or risk losing market share to those who will. A IS UNDERWAY # OF PRODUCT CHOICES CONSUMERS HAVE EMPOWERED CONSUMERS WEAKER LOYALTY </li><li> 3. THE PRESSURE TO INNOVATE IS REAL 22% 49% 23% 7% Complete disruption Moderate disruption Slight disruption No change AGREE THAT THEIR ORGANIZATION MUST JUST TO KEEP A COMPETITIVE ADVANTAGE FACING DISRUPTION (N=566) </li><li> 4. www.accenture.com/technologyvision 4 TREND 1 IS THE NEW AI ENABLES CONSUMER GOODS COMPANIES TO EMBED THEIR BRANDS IN CONSUMERS LIVES For high-engagement products AI opens the door to more trusted, personalized and interactive consumer relationships For low-engagement products, AI could eliminate user interfaces altogether and enable individualized predictive replenishment at scale </li><li> 5. AI ENABLES HIGHLY PERSONALIZED EXPERIENCES BELIEVE AI WILL HAVE A ON THE CG&amp;S INDUSTRY OVER THE STRONGLY AGREE AGREE NEUTRAL DISAGREE5% 35% 43% 17% AI WILL REVOLUTIONIZE CUSTOMER INTERACTIONS </li><li> 6. www.accenture.com/technologyvision 6 ECOSYSTEM Companies are taking steps to engage with ecosystems for speed and agility ECOSYSTEMS ACCELERATE DEVELOPMENT AND GO-TO-MARKET FOR BROADER SOLUTIONS In the future, many companies see themselves going to market as a unified ecosystem, with shared responsibility for the brand. TREND 2 Companies are taking steps to engage with ecosystems for speed and agility ECOSYSTEMS ACCELERATE DEVELOPMENT AND GO-TO- MARKET FOR BROADER SOLUTIONS In the future, many companies see themselves going to market as a unified ecosystem, with shared responsibility for the brand. </li><li> 7. REDEFINING CONSUMER SOLUTIONS OF EXECUTIVES AGREE THAT YOUR WILL NOT BE DETERMINED BY YOUR ORGANIZATION ALONE, BUT BY THE 32% 61% 5% 2% Very critical Somewhat critical Not critical at all Don't know ADOPTING A PLATFORM BASED BUSINESS MODEL AS A CONTRIBUTOR TO SUCCESS DISRUPTION (N=566) </li><li> 8. ON-DEMAND WORKFORCE PLATFORMS PROVIDE THE MEANS TO SHIFT TO A FLUID, AGILE WORKFORCE MODEL The opportunity these platforms provide applies to both run-state as well as project-based workforces. Getting the labor mix right to drive faster innovation will be a source of competitive advantage. TREND 3 </li><li> 9. REBALANCING THE LABOR MIX 34% 44% 19% 2% Strongly agree Agree Neutral Disagree A SUCCESSFUL LIQUID WORKFORCE IS A SIGNIFICANT COMPETITIVE ADVANTAGE </li><li> 10. THE FOUR Ps OF PRODUCT, PLACE, PRICE, PROMOTION AND PLACE ARE SHIFTING TO THE FOUR Es OF EXPERIENCE, EXCHANGE, EVANGELISM AND EVERYWHEREHUMANS TREND 4 DESIGN FOR </li><li> 11. THE ERA OF MASS PERSONALIZATION PERCENT OF EXECUTIVES THAT SAY A IS A FOR THE ORGANIZATION 23% 55% 21% 2% Top Priority Top 3 Priority Top 5 Priority Not Top 5 (N=566) </li><li> 12. TREND 5 THE WITH GREAT CHANGE COMES EQUALLY GREAT RESPONSIBILITY TRUST </li><li> 13. GAINING TRUST TO GROW 27% 42% 24% 7% 1% Strongly agree Agree Neutral Disagree WERE ENTERING ENTIRELY NEW DIGITAL INDUSTRIES THAT HAVE YET TO BE DEFINED 36% 42% 18% 5%1% Strongly agree Agree Neutral Disagree TRANSPARENCY IS IMPERTATIVE TO GAIN FAVORABLE PUBLIC OPINION AND TRUST </li><li> 14. TO CREATE COMPETITIVE ADVANTAGE ENGAGE ECOSYSTEMS TO CREATE NEW DIGITALBUSINESS MODELS EMBRACE TECHNOLOGIES SUCHASAITO GLEAN ANDAPPLY CUSTOMER INSIGHTS BUILD TRUSTTHROUGH TRANSPARENCY AND SECURITY OF CUSTOMER DATA </li><li> 15. TO LEARN MORE, PLEASE CONTACT US Gregor Davidson Managing Director Accenture Strategy gregor.davidson@accenture.com Follow us on Twitter @AccentureCPG @Accenture Kurt Busschop Managing Director Accenture Technology kurt.busschop@accenture.com Rob Graf Managing Director Accenture Strategy robert.m.graf@accenture.com www.accenture.com/consumergoodstechvision </li></ol>

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