preparing app submission
DESCRIPTION
Lecture Notes iPhone Development at TU GrazTRANSCRIPT
Preparing App Submission
Martin Ebner
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Preparing App Submission- Martin Ebner 2011
Design
App Store
App Marketing
Business Model
http://www.flickr.com/photos/aemkei/198970583
http://www.flickr.com/photos/stephenliveshere/250294928
Preparing App Submission- Martin Ebner 2011
Design„... people should love your app - they have to use within their daily routines.“
• Design and Usability of the App is the key for success
• Provide a clear and clean layout - users have to use your app from the very first beginning without any help
• Users should not think about your app at any time, they should simply use it
Preparing App Submission- Martin Ebner 2011
Size of Icons„...To support resolution independence,you should provide high-resolution versions of your icons ...“
Preparing App Submission- Martin Ebner 2011
Application Icons„... branding and strong visual design should come together into a compact, instantly recognizable, attractive package“
• Create different sizes of your application icon for different devices
• The Icon is must be seen as branding of the app - the first contact of the user with your product
Preparing App Submission- Martin Ebner 2011
Launch Image„... branding and strong visual design should come together into a compact, instantly recognizable, attractive package“
• Give the user the feeling your app is quick and fast
• Help the user to get familar with your app
Preparing App Submission- Martin Ebner 2011
App Storehttp://www.flickr.com/photos/dynamosquito/4609181258
Preparing App Submission- Martin Ebner 2011
App Store„... be aware that the app store is the centre of user‘s decisions ... “
• Make a good description of you app in few words
• Think carefully about keywords - users will search for them and you never can change them
• Provide good and impressive screenshots
Preparing App Submission- Martin Ebner 2011
Marketinghttp://www.flickr.com/photos/yewenyi/355679183
Preparing App Submission- Martin Ebner 2011
Online Marketing„... a good app is the best technical solution for the target group ... “
• Provide an own website for you product
• Think about a carefully Social Media Strategy (Twitter, Facebook, Blogs ...)
• Essential Question: How can you reach your users that they get aware of your app
• Provide a light version of you app
http://www.flickr.com/photos/lennarthuizing/163813677
Business model
Preparing App Submission- Martin Ebner 2011
Business model„... hm - one day I would like to earn some money with my app ... “
• Paid Downloads
• Mobile Advertising
• In-app Purchases
• ... but there are more possibilities, just be creative (subscriptions, data sales, ...)
http://www.flickr.com/photos/aenimation/2437265674
Market your App
Preparing App Submission- Martin Ebner 2011
Market your App
„... just few tips - or a short summary... “
Make sure it works properlyTell everyone about itKeep the release date freshCo-ordinate your attackConsider forwardabilityGo Lite or FreemiumNo need to be firstFind your niche
Graz University of Technology
SOCIAL LEARNINGComputer and Information Services
Graz University of Technology
Martin Ebner
http://elearning.tugraz.at
http://elearningblog.tugraz.at
Lehrbuch für Lernen und Lehren mit Technologien
http://l3t.eu