10/20/2015

1

Planning and Designing the Layout

Planning a Newsletter

• Use pictures of different people from your organization in each issue.

• Distribute contributor sheets soliciting information from employees.

• Keep the focus of the newsletter on issues of interest to employees.

Planning a Newsletter

• Make sure the focus is on various levels of employment; do not focus on top management only.

• Conduct regular surveys to see if your newsletter provides a needed source of information.

Designing a Newsletter

• Maintain consistent elements from issue to issue such as:• Column layout

• Nameplate formatting and location

• Formatting of headlines

• Use of color

Designing a Newsletter

• Consider the following elements when designing a newsletter:• Focus

• Balance

• White space

• Directional flow

Creating a Newsletter Layout

• Choose paper size

• Choose paper weight

• Determine margins

• Specify column layout