Prepared by Wesley Cole May 31, 2000

Mock Company Presentation:ASPERP.COM (Bad Example)

Prepared by Wesley Cole for the IC² MSSTC program.

May 31, 2000

Prepared by Wesley Cole May 31, 2000

Introduction

• ASPERP.COM is a provider of the next generation of fully integrated back-end ERP solutions on an ASP platform for the most pervasive problem among today’s generation SME’s: non-automated and inefficient analog business processes.

Prepared by Wesley Cole May 31, 2000

Digital Enterprise value Chain 2000++

• ASPERP’s flagship product, "Digital Enterprise Value Chain 2000++" represents a true leap forward in fully-integrated outsourced processing solutions. The product is Linux-based and fully web-enabled. Features include remote data modification using Wireless PalmOS devices and web-enabled cell-phones, full broadband interoperability, and flexible architecture.

Prepared by Wesley Cole May 31, 2000

ASPERP: Fixing the Pain

• Most small-medium-sized businesses do not have a full-time IT professional

• Current solutions are expensive and difficult to implement

• ASPERP provides a web-based system with no implementation requirements.

Prepared by Wesley Cole May 31, 2000

Target customers

• We are targeting the $900Bn SME market• Are customers are small to medium-sized

businesses

Prepared by Wesley Cole May 31, 2000

Market Size: SME Market

Small

Medium

Total: $900m

Prepared by Wesley Cole May 31, 2000

Proposed distribution and sales channels

• ASPERP will be sold direct to customers• ASPERP will be sold directly through our

website. • We will drive traffic to our website through

domain names owned by ASPERP: fixyoursmallbusiness.com and fixyourmediumsizebusiness.com

Prepared by Wesley Cole May 31, 2000

ASPERP: Competitive Advantage

• Oracle plans to develop product • Cisco Systems - indirect competitor - has acquired

4 companies in closely-related market segments • Two potential ASPERP competitors: ERPASP and

ASPERON (found on Yahoo search.)• ASPERP can leverage our 4-6 week first-mover

advantage into mature market domination.

Prepared by Wesley Cole May 31, 2000

Financials

Year 1 Year 2 Year 3 Year 4

Customers

(Thousand)

5 55 240 7,500

Revenue $0.5m $5.5m $24m $750m

Expense $3m $10m $17m $145m

Profit ($2.5m) ($4.5m) $7m $605m

Prepared by Wesley Cole May 31, 2000

Funding Requirements

We require $3m in funding for the following activities:

• Software development• Management team hires• Sales & Marketing• Legal - incorporation expenses

Prepared by Wesley Cole May 31, 2000

Any alliances/partnerships that you have formed or are seeking

We are exploring alliances with the following organizations:

• Yahoo• IBM• Microsoft• Office Depot• AT&T• Others

Prepared by Wesley Cole May 31, 2000

Management team

• CEO: Joseph Schmoaie - 25 years entrepreneurial experience

• COO: Janice Dough - owner of “doughboy.com” website (pending)

• VP - sales (to be identified)• VP - development (to be identified)

Prepared by Wesley Cole May 31, 2000

Milestones that you have already achieved and any future milestones

Completed:• Product description• Executive summary• Market research

Next milestones:• Get funding• Develop product• Beta test