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Name

Faisal

Manvir

Sourabh

Tajinder

Amrita

Reg.No

11004700

11011226

11010334

11005506

11006738

Pear Rating

10

9

10

8

8

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Marketing is the activity, set of institutions, and processes forcreating, communicating, delivering, and exchanging offerings that

have value for customers, clients, partners, and society at large.

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Types of coffins or caskets

Legacy Custom Caskets.

Cowboy's Last Ride.

Specialized metal and fiberglass caskets

Other specialty caskets

A selection of low-cost caskets by independent providers.

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Remembrance Products, including paper and electronic products to celebrate the life

of the deceased.

Digital photographs and films

Transportation

Refrigeration is required for viewing of the body beyond 72 hours after death.

Cremation services. Cremation services are the fastest growing segment of the death

care industry.

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A reception hall where meals and refreshments may be catered

Havans

Woods,Sandelwoods,etc

Dah Sanskar

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Products IN (RS)

Use of Temple & Chapels Free

Golden Pack 1,00,000

Silver Pack 70,000

Bronze Pack 40,000

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Graves

4 by 6 35005 by 7 4500Bricked Graves 9,000Babies Grave 1000

Coffins or caskets

Item Price Base casket (Special) 20000

Upgrade: solid hardwood handles 4500

Upgrade: 100% cotton/bamboo pillow 7000

Delivery* on KM

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Woods

Sandalwoods(as per Requirement) 15000/kg

Other woods (as per Requirement)

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1ST Head Office in Bombay

It has death Rate more than india average

No cultural bonding

More purchasing power

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Web designs

We will build a website named

www.antimyatra.com

by which we can easily grab interest of net using customers.

http://www.antimyatra.com/http://www.antimyatra.com/

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Advertising- ads through

News Papers

Magazines

Net

Posters/hoardings/banners

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Social networking- connecting with our close ones

through net, meetings etc.

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Market Segmentation

The market is divided according to age group. The market

segments for the Center are divided by the generations

over age 50.

The GI Generation

The Silent Generation

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Targeting

Financially sound

Age group above 55

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Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential

Customers Growth CAGR

GI Generation -12% 12,650 11,081 9,707 8,503 7,449

-

12.40%

Silent Generation -2% 51,618 50,586 49,574 48,583 47,611-2.00%

Boomers 0% 87,984 87,720 87,457 87,195 86,933-0.30%

Generation Xersage 30 or more 10% 24,128 26,541 29,195 32,115 35,32710.00%

Total 0.13%176,380175,928175,933176,396177,320 0.13%

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0

2

4

6

8

10

12

0 2 4 6 8 10 12 14

A

mountinlakh

Quters

Sales Forecast

sales

exp

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