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W I N T E R 2 0 1 0

67th Venice International Film Festival Jaeger-LeCoultrecelebrates artAudemars Piguet I Royal Oak Equation o Time

Gucci1 The Diamantissima

Hamilton I Premiere o The Tourist

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PREMIUM I CONTENT

22 I PREMIUM - Winter 2010

COVER STORY26 67th Venice International Film Festival Jaeger-LeCoultre celebrates art

WATCHES

PATEK PHILIPPE38 Chronograph Re. 5170J

AUDEMARS PIGUET42 Royal Oak Equation o Time

BREGUET46 Tradition 7047

GLASHÜTTE ORIGINAL48 PanoMaticCounter XL

ULYSSE NARDIN50 Freak Diavolo Rol 75

OMEGA52 Speedmaster Broad Arrow Co-Axial

TIFFANY & CO.54 Atlas Dome Gold

BALMAIN55 Elypsra

BULGARI56 Serpenti

26

COVER STORY67th Venice International Film Fes

Jaeger-LeCoultre celebrates ar t

Patek PhilippeChronograph Ref.5170J

38

Ulysse NardinFreak Diavolo Rolf75

50

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PREMIUM I CONTENT


GUCCI60 G-Frame

CITIZEN62 Yacht Timer

LOUIS ERARD64 Emotions

SAINT HONORE68 Worldcode

MOVADO70 Movado Cia

VICTORINOX SWISS ARMY72

Airboss Mach 8 Special EditionHAMILTON74 RailRoad 38 mm

TISSOT76 Visodate 1957 Automatic

HUGO BOSS78 Aviator Chronograph HB-2006

ROTARY80 Aquaspeed

TITONI82 Impetus VI

ck 84 Sophistication

ESPRIT85 Esprit 2010 autumn/winter Timewear Collection

TOYWATCH86 Jelly Looped

SWATCH88 New Gent

FLIK FLAK 92 Barbie™

OmegaSpeedmaster Broad Arrow Co-Axial

52

Tiffany & Co. Atlas Dome Gold

54

TissotVisodate 1957 Automatic

76

Flik FlakBarbie™

92

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PREMIUM I CONTENT


PREMIUM NEWS

112 Time Center Clients Treated to a Trip to the Patek PhilippeManuacture 114 Ulysse Nardin Unveils the Monaco 2010 Marine Diver Limited Edition Monaco Yacht Show

116 Gucci Timepiece & Jewelry SIigns Exclusive Partnership With the Recording Academy®

119 Swatch Group 2010 Mini Basel

120 Golfng Legend Greg Norman joins OMEGA

122 Hamilton hosted The Tourist Premiere

JEWELRY AND ACCESSORIES

CHAUMET96 Chaumet, Jeweler o Emperor Napeoleon The First

POMELLATO100 LOVE ME, LOVE ME NOT

GUCCI102 The Diamantissima

KAYALI JEWELRY104 All About Sapphires

BLOOM106 Bloom Jewelry SWATCH BIJOUX108 Pure Night

Chaumet Jeweler of Emperor Napeoleon The First

96

PomellatoLove Me, Love Me Not

100

Kayali Jewelry All About Sapphires

108

Time Center Clients Treated to a Trip tothe Patek Philippe Manufacture

112

Gucci Timepiece & Jewelry SIignsExclusive Partnership With the

Recording Academy®

116

Hamilton Hosted The Tourist Premiere

122

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PREMIUM I WELCOME LETTER

EDITOR IN CHIEFCELINE ALAEDDIN

MANAGING DIRECTOR AMMAR ABU GOURA

PUBLISHED BY:AL MAJAL AGENCY

P.O.Box 630 Amman, 11118 Jordan

ADVERTISING INQUIRIESTELFAX: +962 6 553 00 47

[email protected]

PRINTED AT:AL NAHDA PRINTING PRESS

It’s that time when we reect at what we’ve accomplished in the

past year and what we can look forward to in the New Year. Here at

Premium we are proud to have delivered the latest news on the local

watch and jewelry industry to our loyal readers and we are grateful for

the support we receive from those readers.

It’s also the time of year for gift giving! With Christmas and Valentine’s

Day falling during this quarter why not give your loved one a timepieceor jewelry piece to show them how much you care. As you’ll see from

this issue, there are plenty of options to choose from, ranging from the

ultra luxurious to the fun and affordable.

Our cover story for this issue is the ultra glitzy Venice Film Festival,

which is in its 67th year. As ofcial sponsors, Jaeger-LeCoultre chose

this glamorous event to debut four exceptional creations; the Reverso

Squadra Art, the Montre Extraordinaire La Rose, the Master Tourbillon

Wild and the Master Grand Tradition Grand Complication Venice

Edition. Key gures in the world of cinema, such as Jon Hamm, Quentin

Tarantino, Darren Aronofsky and Catherine Deneuve were seen proudly

wearing their Jaeger-LeCoultre pieces during the 12 day festival.

In other news, Ulysse Nardin launched their limited edition Marine

Diver in conjunction with their sponsorship of the Monaco Yacht Show,

Gucci Timepieces and Jewelr y signed an agreement with The Recording

Academy and golf icon Greg Norman became the latest OMEGA brand

ambassador.

We would like to take this opportunity to wish our readers health,

happiness and prosperity for 2011!


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P a r t o f t h e Q u i n t e s s e n t i a l l y G r o u p

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PREMIUM I COVER STORY


67th Venice InternationalFilm Festival

Jaeger-LeCoultre celebrates art

Serving as ofcial sponsor

of the Venice International

Film Festival since 2005,

Manufacture Jaeger-LeCoultre

shares with the “Serenissima” a

deep-felt attachment to a legacy in

which art plays the leading role.

Both are endowed with the ability

to awaken powerful emotions,

and the City of the Doges and

the Grande Maison get together

each year to celebrate cinema and

culture, history and time. From

September 1st to 11th 2010,

Jaeger-LeCoultre staged the debut

of four exceptional creations

featuring magical craftsmanship

that evokes the fairytale charm of

Venice.

Each watch in its own particular

way engages in a dialogue with

time and celebrates humankind’s

passionate encounter with art.

Behind every creation lies the

human hand, without which there

would be no passion.

It alone is capable of blending

intuition and know-how, awareness

and enchantment. It alone is able

to master the technical or aesthetic

details that will transform an

object into a unique masterpiece.

This extreme concern for details

has pervaded the Manufacture

Jaeger-LeCoultre since 1833,

inspiring its craftsmen and

masterwatchmakers to mingle

time-honoured techniques with the

The cast of The Town during the premiere at the Venice Film Festival

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Jon Hamm wearing Jaeger LeCoultre Reverso

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Reverso Squadra Art

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latest technological breakthroughs

in devising the nest timepieces.

Those presented in Venice highlight

the virtuosity of artistic crafts,

weaving indestructible ties between

the past and a visionary spirit. Four

creations and as many personalities

that count off time and recount thestory of Venice, the city of art par

excellence, muse of the greatest

artist and cradle of the most

beautiful love stories.

Montre Extraordinaire LaRose

A rose sculpted in white gold

blossoms in the glow of the

gemstones outlining its corolla.

Transposing nature into a precious

gift, Jaeger-LeCoultre has imagined

a “secret” watch in the tradition

of its jewellery sets and Montres

Extraordinaires. Diamonds and

pink sapphires distil their radiance

like vibrant declarations of love.The exquisitely romantic ower

conceals beneath one petal a

full-set dial over which the hour

and minute hands sweep to the

rhythm of a hand-wound in house-

made movement, Jaeger-LeCoultre

Calibre 846. This 18-carat Haute

Joaillerie model shaped by the

expert hands of genuine artists

celebrates the union of beauty

and precision governed by the

most complex of all gem-setting

techniques: snow setting. Invented

by Jaeger-LeCoultre, this subtle

art calls upon the full measure of

the jewellery craftsman’s expertise

in order to achieve the peerlessly

voluptuous frosted effect. Magicaland even hypnotic, the Montre

Extraordinaire La Rose enfolds

the wrist in the soft embrace of a

blue-tinged black strap, and is also

adorned with ostrich feathers that

gently caress the skin.

Reverso Squadra Art

Playing on light in a rework

Montre Extraordinaire La Rose

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Master Tourbillon Wild

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display of diamonds, brightly

coloured rubies and sapphires,

the new Reverso Squadra Art

crystallises the mysteries of

beauty, admirably expressed by

one of the latter’s most illustrious

ambassadors, snow-setting.

Arranged in graded shades of

colours, this technique borders on

the sublime by complying with the

specic demands of decorating theswivel case: whatever the position

of the watch, viewed from the

front or the back, the motif ows

harmoniously right through to the

cradle.

Working with an extremely broad

palette of individually cut and

adjusted gemstones, the gem-

setting artisan nestles them against

each other, taming the colours and

diameters by fusing the individual

shades, to the point of entirely

covering the white gold of the case

and dial. Time has no hold over

such a meticulous task, since no

less than 563 hours and 2,870

stones have been lavished on

creating this one-of-a-kind model.

The quest for excellence extends

through to the heart of the watch,since beneath the sparkling carpet

beats Jaeger-LeCoultre Calibre

822, a mechanical manually-wound

movement.

Master Tourbillon Wild

An ode to creative boldness, the

Master Tourbillon transforms

the measurement of time into

a scintillating scenography that

juggles with materials and with

the decorative arts. The majestic

tourbillon spins gracefully at 6

o’clock over a fan-shaped array of

diamonds, sapphires, mother-of-

pearl, genuine peacock feathers

and adventurines. The history

of the latter is indeed closely

entwined with the City of the

Doges, since Venice owes its

adventurine to the famous blunder

committed by a glassmaker in

Murano over three centuries ago –

when he by chance “all’aventura”

dropped a few lings into glass in

fusion.

The radiance of this mixture,

spangled with shiny ecks that look

like specks of gold, immediately

Vincent Cassel wearing Jaeger-

LeCoultre Master Reserve

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Jerome Lambert CEOJaegerLeCoultre and Margareth

Made wearing Jaeger LeCoultre High Jewelery watch

La-Rose

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appealed to him, and he therefore

named it “adventurine”, a name

borne ever since by the natural

semi-precious stones that feature

the same aesthetic qualities. The

secret of this Venetian production

was religiously safeguarded andpassed on from generation to

generation. On the dial of the

Master Tourbillon Wild, noble and

precious materials blend their

delicate hues and fascinating

textures in a splendid marquetry-

work motif forming a fan motif.

Its clean-cut Art Deco lines are

softened by the rounded curves of

the case. The blue-tinged shades

also reect the fact that Veniceis built on a lagoon, and the blue

satin strap surrounding this artistic

treasure may be adorned at will

with peacock feathers also forming

a fan at the crown. Like a gifted

director, Jaeger-LeCoultre Calibre

978 works from behind the scenes

to drive the tourbillon with the

mechanical perfection that has

consistently characterised the

Grande Maison.

Master Grande TraditionGrande ComplicationVenice Edition

A masterpiece of technical

sophistication, the Master Grande

Tradition Grande Complication

Venice Edition is a reinterpretation

of the complicated model presented

by Jaeger-LeCoultre at the startof 2010. Embodying a perfect

alchemist’s blend of mechanics

and aesthetics, three of the

noblest horological complications

intermingle their functions in a

stunning ‘celestial’ ballet: a minute

repeater, a ying tourbillon and

a sidereal perpetual calendar are

the main actors of a performance

entirely dedicated to the city

Quentin Torantino wearing

Jaeger LeCoultre Reverso

Squadra

Master Grande Trad Grande

Complication Venise Edition

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of Venice. The ying tourbillon,in addition to its mission as a

regulating organ, plays the role

of the sidereal hour hand on a

guilloché blue dial reproducing

the sky chart of the Northern

Hemisphere.

The transparency and

superimposed effects enhance the

supremely technical hand-crafted

magic. The sun revolves aroundthe circumference in exactly 24

hours and indicates the month,

date and zodiac signs –with Leo

in this instance embodied by the

legendary winged lion on St. Mark’s

Square in Venice that symbolises

the city.

The minute repeater, featuring

crystal gongs directly xed to the

sapphire crystal, is equipped with “trebuchet hammers” that ensure a

sound of unprecedented purity and

plenitude. The mechanical heart

of the watch, manually-wound

Jaeger-LeCoultre Calibre 945, is

housed within a gold case featuring

a hand-engraved middle depicting

the ornamental tiling of the Doge’s

Palace.

Darren Aronofsky wearing Jaeger LeCoultre

MostraRedLion Reverso

Stephen Dorff wearing Jaeger LeCoultre

Grande Reverso pinkgold

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Catherine Deneuve wearing Jaeger

LeCoultre Master Ultra Thin Diamonds

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W A T C H E S

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PREMIUM I WATCHES

Chronograph Re. 5170J

It takes audacity to call a new

watch a classic, but in the

case of the Patek Philippe

chronograph Ref. 5170J, theattribute is justied. Although it

debuts at Baselworld 2010, it has

already been at the top of the

wish list of many collectors and

acionados for many years – and

a popular topic among specialized

publications. Now, the time for

speculation is over and the object

of desire has become reality: the

classic men’s wrist chronograph

developed entirely by PatekPhilippe and crafted exclusively in

the manufacture’s workshops.

All good things take time. And if

it has to be perfect, it might take

some more time. After all, the

ambition with the new CH 29-

535 PS chronograph caliber for

the Ref. 5170J was not just to

present a classic manually wound

chronograph movement with acolumn wheel and a horizontal

clutch built entirely in-house. The

objective was also to outperform

its predecessor, the CH 27-70 PS,

which was based on a Lémania

movement blank extensively

reengineered and modied by

Patek Philippe to create one of

the most beautiful chronograph

calibers ever made. When the new

chronograph movement premièredlast November with the launch

of the Patek Philippe Ladies First

Chronograph, the CH 29-535 PS

caliber was discussed in-depth by

many journalists and found to fulll

the loftiest expectations.

It has been worth the wait

Patek Philippe spared no effect to

exceed all expectations with its

new classic wrist chronograph.

Indeed, the development of the CH

29-535 PS movement took more

than ve years, spanning several

stages that also embraced further

chronograph calibers including, in

2005, the CHR 27-525 PS with a

height of just 5.25 mm: it holds the

world record as the thinnest split-

seconds chronograph movement

with column-wheel control. Thenew chronograph movement

inherited its chronograph wheels

with the patented tooth proles.

In 2006, the workshops presented

the self-winding Annual Calendar

chronograph with a disk clutch

that delivered further important

insights regarding power ows

and amplitude characteristics in

chronographs. Finally, ve further

inventions were incorporated in

the new caliber CH 29-535 PS

to achieve the desired degree of

perfection.

Traditional movementarchitecture

The CH 29-535 PS caliber is

controlled by a column wheel that

according to proven traditions

rotates beneath a polished cap.While the cap hides the rened

details of the column wheel, it also

rmly secures the chronograph

levers in their positions – even

in the event of sharp jolts – so

it enhances functional reliability,

a top priority at Patek Philippe.

The movement features a large

chronograph hand, a seconds

subdial, and an instantaneously

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jumping 30-minute counter. Its

prominent four-arm Gyromax

balance wheel breathes with a

frequency of 4 hertz (28,800

semi-oscillations/hour). The

power reserve of the watch is 65

hours (over 58 hours when the

chronograph is running), and a

stopseconds mechanism simplies

the exact synchronization of the

watch with a time signal.

A tradition of ongoinginnovation

Even though the CH 29-535 PS

caliber is based on the classic

column wheel and horizontal clutch

architecture, it stands out with six

patented innovations that manifest

the unfaltering ingenuity of the

Geneva-based manufacture.

1. Optimized tooth proleSuppression of hand bounce or

rebound when starting. Vibration-

free chronograph hand movement.

Improved efciency and reduction

of mechanical wear.

2. Precision adjustment of

wheel mesh at the column

wheel

The large eccentric polished column

wheel cap allows the very precise

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PREMIUM I WATCHES

adjustment of mesh depth of the

chronograph wheels at the outer

end of the clutch lever.

3. Optimized synchronization of

the clutch and brake levers

The clutch lever and the brake

lever are directly synchronized witha nger at the clutch lever.

The complicated involvement of the

column wheel is not necessary.

4. Slotted minute-counter cam

Thanks to a slot in the minute-

counter cam, the chronograph

counter can gently come to a

standstill when reset.

5. Self-setting hammers

Self-setting return to zero

hammers improve functionalreliability and dependability.

6. Hammers pivoted between

jewel bearings

The two hammers that reset the

chronograph hand and the minute

counter are independently and

coaxially suspended between jewel

bearings. Each hammer is pressed

against its respective heart cam

with its own spring. This system

optimizes the precise alignment of the hammers and the kinetics of

the mechanism.

Further ingenious features

The CH 29-535 PS movement

has a number of additional

features that improve reliability

and performance. For example,

the instantaneous 30-minute

counter is much more complicated

than a semi-instantaneous orcontinuous counter. Its elaborate

construction assures that the small

hand jumps within a fraction of a

second, enhancing precision and

legibility. The driving wheel of the

chronograph is another example:

it is directly integrated in the

wheel train and does not need to

be subsequently assembled by the

watchmaker.

The beauty of mechanicalengineering

As bets the heritage of Patek

Philippe, the CH 29-535 PS caliber

is not only extremely precise and

reliable, it is also a masterpiece

of aesthetics and supreme

workmanship. It has strikingly

elegant form parts and old-style

bridges that are painstakingly

chamfered, polished, and decorated

with Geneva striping. Every

surface, no matter how small, is

nished in numerous consecutive

steps, in most cases by hand. In

compliance with the Patek Philippe

Seal criteria, these movement

decorations in no way impair

the caliber’s functional integrity.

Like all other steel parts, the

classic S-shaped clutch lever has

manually chamfered and polished

edges, straight-grained anks, and

meticulously polished surfaces. For

this movement as well, all teeth

of the steel wheels and all pinion

leaves are individually polished by

hand with a rotating hardwood diskto optimize power transmission and

reduce wear.

The perfect manifestationof the Patek Philippe Seal

From its underlying concept to

the artistic nissage, the new CH

29-535 PS is a perfect reection

of the quality stipulated by the

Patek Philippe Seal. The philosophybehind it focuses on convenience,

functionality, and long-term

reliability.

The shapes and conguration of the

bridges serve a single purpose: to

assure efcient power transmission

from the mainspring barrel to the

escapement with minimized friction

losses in the interest of amplitude

stability and rate accuracy.

Every movement part was

examined by the Comité de

surveillance (Supervisory

Authority) of the Patek Philippe

Seal to make sure it complies withthe manufacture’s strict technical

and aesthetic directives. As proof

of conformity, the minute-counter

cock of every CH 29-535 PS

movement exhibits the gold-lled,

engraved Patek Philippe Seal: a

coat-of-arms silhouette with the

intertwined PP initials that stand for

Patek Philippe.

Classic livery

A movement with so many

ancestral features of haute

horlogerie deserves the regalia

reserved for classic traditions. With

Patek Philippe’s new Ref. 5170J

chronograph, this begins with the

39-mm round case in 18K yellow

gold. Its sleek shape follows the

same principle of gestalt that the

manufacture adopted in 1932 whenit created the legendary Calatrava

design, quasi inventing the

modern round men’s wristwatch.

Its physique is devoted entirely

to functionality, endowing it with

tangible elegance. With a gentle

ourish, the lugs extend from the

caseband, imbuing the watch with

dynamic poise. The chronograph is

operated with pushers at 2 and 4

o’clock.

Their rectangular shape has been

a typical attribute of Patek Philippe

wrist chronographs for seventy

years. Particularly for a manually

wound watch, the crown is also an

important element. It is knurled for

convenient winding

with two ngers but small enough

not to jab the wrist when the hand

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Royal Oak Equation o Time

The Equation of Time is

a watch that does not

immediately reveal all

its secrets, instead preferring

to cultivate its aura of mystery

and fascinating complexity.

Nonetheless, its beauty is self-

evident. For the very rst time,

it is interpreted not within a

classical line, but in the Royal

Oak collection. Since its creation

in 1972, the legendary octagon

Inimitable Octagon

Its elegant case, available in a

choice of pink gold or steel, is

distinguished by an octagonal bezel

punctuated by polished white gold

hexagonal screws. The crown also

picks up this hexagonal motif and

proudly bears the AP monogram.

The signature features include the

distinctively shaped studs along

with the alternating satin-brushed

and polished nishes on the case.

By way of example, the side of the

bezel is polished while the upper

surface is satin-brushed and matt.

The silvered dial remains faithful

to the identity codes of the Royal

Oak collection by picking up the

“Grande Tapisserie” motif which

highlights the counters and enables

pleasant and easy read-off of the

various indications: date, day,

leap year, moon phase, as well

as sunrise and sunset times. The

equation of time pointer and the

counter hands are in blued steel.

The Royal Oak Equation of Time

is teamed with a leather strap in

brown alligator leather for the pink

gold version and in black for the

steel model.

The Equation of Time

The equation of time is the

difference between true solar time

and legal time. The solar day,

meaning the lapse of time between

two consecutive passages of the

sun through the meridian in a given

place varies throughout the year.

It lasts exactly 24 hours only four

times a year: on April 15th, June

13th, September 1st and December

has embodied the most daring

innovations in the eld of ne

watchmaking. The 423 parts

serving to drive the equation of

time, sunrise and sunset, perpetual

calendar and astronomical moon-

phase displays are now housed

within the famous Royal Oak case.

The Royal Oak Equation of Time

thereby represents the perfect

blend of traditional and modern

watchmaking elements.

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PREMIUM I WATCHES

25th. This variation is due to the

earth’s elliptical path around the

sun as well as its tilted rotation

axis. For convenience, our societies

have calculated an average of all

the days of the year and dened

the mean solar day as comprising24 hours, corresponding to so-

called legal time.

Nonetheless, the mean solar

culmination point depends on the

wearer’s exact location, on the

longitude of a given place on the

globe. The equation of time read-

off system developed by Audemars

Piguet takes account of this specic

place. Unlike most other equationof time mechanisms, it is not set to

a given time zone – corresponding

to 15 degrees longitude. The “world

standard time” system divides

the world into 24 time zones and

takes the Greenwich meridian as

the zero point. While the ofcial

time is thus the same across the

width of each time zone, true solar

time varies by four minutes per

degree (15 degrees = 1 hour).Therefore, although the clocks on

the Bahnhofstrasse in Zurich and

on the Rue du Rhône in Geneva

indicate the same time, true noon

can be observed a few minutes

earlier in Zurich than in Geneva.

Not only does the Audemars

Piguet mechanism take account

of this local variation, but also

enables one to read off the solarculmination time at any time of

the day. To do so, this exceptional

mechanism is personalised and

adjusted according to the degree

of longitude chosen by its owner.

The name of the chosen city and

the solar zenith in this place are

engraved on the ring (such as

12.36 for Geneva). The ring also

bears a graduated scale running

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PREMIUM I WATCHES

this system, a lunar cycle thus

corresponds to 59:2 days, meaning

29 days and 12 hours. Yet a true

lunar cycle lasts 29 days, 11

hours, 44 minutes, 2 seconds

and 80 hundredths of a second.

This difference thus leads to adiscrepancy. To solve this problem,

the Audemars Piguet master-

watchmakers have developed a

more accurate moon-phase display:

an “astronomical” moon. The wheel

driving the moon comprises 135

teeth instead of the usual 59. The

larger number makes it possible to

measure a lunar cycle of 29 days,

12 hours and 45 minutes, which is

just 57 seconds and 20 hundredthsof a second more than a true lunar

cycle. This system thus requires a

one-day correction just once every

122 years and 44 days!

Base Calibre 2120

The impressive complexity of the

above-described mechanisms

– equation of time, sunrise and

sunset indication, perpetualcalendar and astronomical – puts

the Royal Oak Equation of Time

rmly at the pinnacle of the

complicated watches that are

the pride of Haute Horlogerie.

These brilliant mechanisms

are teamed here with a base

calibre that is equally favoured

by specialists: Calibre 2120.

Measuring a mere 2.45 mm thick,

it is quite simply the world’sthinnest mechanical selfwinding

movement with a central rotor: a

paragon of neness, reliability and

performance entirely developed,

produced and exquisitely nished

within the Audemars Piguet

workshops in Le Brassus.

The automatic winding is handled

by a central rotor with a 21-carat

gold segment. In addition to the

sheer nobility of this metal, its

weight also optimises bidirectional

winding and thus the energy

transmitted to the barrel – which in

turn guarantees the power reserve.

This effective winding system

combined with the substantialpower reserve ensures constant

efciency over a longer time

period, and the quality of the

winding also favourably inuences

the accuracy of the watch.

This same concern for performance

led Audemars Piguet to choose

a central rotor rather than

an integrated mini-rotor. This

particular technical solution means

that the oscillating weight runs onanother level than the barrel and

the balance, thereby providing the

latter two organs with more space

in which to operate. The larger the

barrel diameter, the greater the

power reserve – which in this case

amounts to 40 hours. Moreover,

the larger the balance diameter,

the greater the precision of the

watch.

The impeccable nishing of themirror-polished steel parts of

the gear train and the use of 41

exclusively top-quality jewels

guarantee optimal transmission of

the barrel force to the escapement.

The variable inertia balance enables

particularly ne adjustment,

thereby ensuring peerless precision

over a longer period of time.

This outstandingly distinguished

base movement is thus enrichedwith the equation of time, sunrise

and sunset, perpetual calendar and

astronomical moon mechanisms.

The skill and mastery acquired by

Audemars Piguet’s watchmakers in

the eld of ultra-thin movements

has enabled them to house the 423

parts of the Royal Oak Equation of

Time within a tiny space just 5.35

mm thick and 28 mm in diameter

(12 ½ lignes).

The nishing and decoration of

this movement are entirely on a

par with this wealth of technical

ingenuity. All the bridges are

chamfered and polished by hand.Connoisseurs will take particular

delight in the work on the internal

and exterior angles. They will also

be pleased to know that even the

parts hidden from their view are

the object of meticulous care. By

way of example, not only is the

upper part of the bridges adorned

with a Côtes de Genève motif,

but the invisible lower part is

also nely circular-grained. Themainplate features ve different

circular-graining diameters that

create an exquisitely rened effect,

while even the inside of the case-

back is also circular-grained, as a

natural extension of the overriding

principle of ne craftsmanship.

The unique nature of the Royal Oak

Equation of Time lies in its capacity

for customisation in accordance

with the owner’s wishes. To ensurecorrect read-off of the solar

culmination times, the equation

of time must refer to a given

longitude. The sunrise and sunset

times depend on both longitude

and latitude. These two parameters

imply choosing a precise spot on

the planet, the owner’s favourite

place, the place of his choice.

The indication of this place is

then engraved on the graduatedring, along with the mean solar

culmination time for that same

spot. The lucky owner may also

decide to personalise the oscillating

weight of his timepiece by having

it skeleton-worked to form his

initials, his zodiac sign or any other

motif of his choice.

www.audemarspiguet.com

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Today the new “Breguet overcoil

silicon balance spring” is found

in the Breguet Tradition 7047

timepiece with tourbillon andfusee-and-chain transmission.

Recalling the constructional scheme

of the rst tourbillon pocket

watches built by Breguet, this

model is presented in a platinum

version with a movement treated

with an anthracite-toned grey

metal compound. Its surface nish

results from a new and improved

electrodeposition process involving

an alloy of precious metals of the

platinum group darker in hue than

ruthenium.

The fusee-and-chain transmissionconnected to the barrel maintains

a constant force for as long as

the watch is running. A number

of patent applications cover the

large tourbillon resonator at one

o’clock on the watch face, one for a

titanium balance and three relating

to Breguet silicon balance springs.

A further patent was awarded for

the power-reserve indicator tted

directly on the barrel.

Displaying impressive technical

sophistication, the Breguet

Tradition 7047 is the prideof Manufacture Breguet. As

always an undisputed pioneer

in horological research and

development, Breguet’s creative

achievements are soon turned

into practical technical advances

found in timepieces marketed

promptly, without undue delays or

quantitative limitations.”

www.breguet.com

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PanoMaticCounter XL

Not everyone appreciates

art. Some say art has no

meaning. Some say it

serves no practical purpose. Some

say art is irrelevant. With all duerespect, we disagree.

At Glashütte Original, we live for

art. Not modern dance or painting

or poetry. At Glashütte Original, we

live for the art of engineering. Take

the new PanoMaticCounter XL, for

example. To a superb mechanical

movement we have added an

intriguing complication - a counter.

Pushers and a clear display make

it possible to count and keep track

of things from 1 to 99. Perhaps you

don’t quite see the point?

We thought as much. Here are

some ideas of what you can count

with your PanoMaticCounter XL -

How many goals your team has

scored.

How many mechanical watches you

own.

How many words your baby knows.

How many times you thought of

her.

One. Two. Three …That’s a start.

Now, use your imagination.

The PanoMaticCounter XL presents

its curiously fascinating countercomplication in an elegant and

effective manner. Red numerals

appear on a black ground in a

double-digit window positioned

at 9 o’clock. The wearer activates

the counter using three pushers

positioned on the left side of the

stainless steel case.

The plus pusher at 9 o’clock moves

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Freak Diavolo Rol 75

Ulysse Nardin, the Leader in

Timepiece Invention and

Innovation, Demonstrates

Breakthroughs in Watchmaking

with the Freak Diavolo Rolf 75.

An evolution of the iconic Freak

– a game changer in haute

horology – the Freak Diavolo

follows in its predecessor’s

footsteps, showcasing unrivaled

advancements in technology,

materials and design.

Ulysse Nardin, the Swiss

Ref. 780-81

Movement caliber UN-78

Limited edition of 30 pieces

watchmaker acclaimed for

its thousands of “rsts” in

watchmaking, takes the lead in

ingenuity, once again with the

new Freak Diavolo Rolf 75, aprogression of the groundbreaking

2001 Freak.

Due to the ultramodern, minimalist

and unconventional design of the

Freak’s tourbillon carrousel – one

that possessed no true dial, crown

or hands – and being the rst

timepiece to successfully present

escapement wheels constructed of

silicium, a revolutionary material

at the time, the Freak forever

changed the course of haute

horology. Now, like its siblings

– the Freak DIAMonSIL®, FreakDiamond Heart and Freak Blue

Phantom – the Freak Diavolo Rolf

75 pays tribute to the original

Freak’s pioneering spirit by

expanding its use of silicium and

taking its tourbillon to new heights.

Named after its devilish-in-

appearance power-reserve

backing, with its red “horns” and

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black cloak-like backdrop, the

Freak Diavolo is the cleverest of

timepiece creations. Case in point,

silicium is used in its hairspring

(Si 1.1.1. patent pending) and

throughout the majority of its

escapement – the heart andmost delicate part of the watch.

Through the introduction of

silicium in the original Freak,

Ulysse Nardin transformed haute

horology manufacturing and

continues to perfect the use of this

technologically advanced material

with the Freak Diavolo.

Performance is further amplied

through its application of cutting-edge technology, such

as photolithography. And, the

Freak Diavolo reveals another

development in the Freak family --

a ying tourbillon that indicates the

seconds, as well as two new ball-

bearing systems and a balance-

wheel concept and design.

Its tourbillon carrousel (developed

entirely in-house) does onecomplete rotation around the

center in 60 minutes. The Freak

Diavolo’s frequency of 4 Hz (28’800

A/h) in association with its 8

mg*cm2 inertia balance wheel

make this instrument exceptional,

as no other tourbillon is regulated

by such a powerful oscillator and

benets from such a long power

reserve (more than eight days).

Its outstanding performance is theresult of the perfect application

of new technologies, such as

photolithography, and the use

of the best and latest-developed

materials, like silicium and LIGA

nickel, at core locations.

Ulysse Nardin’s expertise in

watchmaking is further exemplied

by the Freak Diavolo’s seconds

indicator, which is nothing else

than a ying tourbillon replacing

the usual oscillator of the other

members of the Freak family. Its

cage is equipped with an arrow

indicating the seconds on a yellow

half-circle, rotating in one minute

on itself, with the zero position

holding steady on the axis of the

minute indicator.

The two specially conceived

ball bearing systems enable the

“ying” function of the minute

movement and of the seconds-

indicator tourbillon without the

need for a supporting bridge. So

simple and user-friendly, the Freak

Diavolo can be wound by turning

the lower bezel, and the time can

be adjusted by turning the upper

bezel; while the direct gear link

crafted between the three “hands”

averts dephasing, or the throwing

of hours, minutes and seconds

out of step when adjusting or

readjusting time.

Not only brilliant in function, the

Freak Diavolo is also stunning in

aesthetic with its clean lines, robust

black and charcoal tones, accents

of vibrant color, platinum case and

elegant crocodile strap. The Freak

Diavolo Rolf75 is the ultimate

symbol of unwavering imagination

and unusual style, staying true to

the inventive character that denes

the Freak timepiece collection.

Avaible in a limited edition of 75

pieces.

www.ulysse-nardin.ch

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Speedmaster Broad Arrow Co-Axial

When OMEGA created the

rst Speedmaster in

1957, no one could have

imagined what adventures lay in

store for the watch that would

become the world’s most famous

chronograph.

The new Speedmaster Broad Arrow

Co-Axial collection introduces some

stylish additions to the classic

design of the watch that has been

part of more than a hundred NASA

missions including all six lunar

landings.

The dial, available in black or silver,

features a distinctive “Geneva

Waves” pattern. The familiar

chronograph counters, or sub-

dials, are characterized by three

applied rings which surround a

unique “beehive” structure, giving

the Speedmaster Broad Arrow

Co-Axial its own personality. The

sub-dial rings on the silver dial are

blackened and those on the black

dial are silver for a particularly

appealing contrast. There is a date

window at the 4:30 position on the

dial.

The hour and minute hands, which

are either blackened or rhodium-

plated, are coated with white

Super-LumiNova which makesthem easy to read in all lighting

conditions. The central chronograph

hand has a red tip as do the hands

of the sub-dials.

The 44.25 mm stainless steel

case has the shape which has

been associated with OMEGA

Speedmasters for more than half

a century. The Speedmaster Broad

Arrow Co-Axial is presented with

either a stainless steel bracelet oran integrated black alligator strap.

The Speedmaster Broad Arrow Co-

Axial is powered by the exclusive

OMEGA Co-Axial calibre 3313.

The accuracy of the self-winding

chronograph is independently

conrmed by its status as a

COSC-certied chronometer.

The movement is equipped with

OMEGA’s Co-Axial escapement onthree levels. It delivers outstanding

chronometric performance over

a long period of time which

increases service intervals and has

allowed OMEGA to guarantee it

for three years. It also allows the

possibility of changing the hour

hand independently of the minute

and second hands – ideal for

travelling between time zones. The

movement is visible through the

sapphire crystal case back.

The outstanding chronograph

performance of the Broad Arrow

Co-Axial is ensured by its column

wheel chronograph mechanism.

The watch is water resistant to 100

metres / 10 bar / 330 feet.

The OMEGA Speedmaster

Broad Arrow Co-Axial watch is

a fashionable interpretation of a chronograph which has gone

to places no other watch has

ever been. It artfully combines

the Speedmaster’s rugged,

adventurous spirit with some

dramatic features which will

make it one of the most popular

members of the line.

www.omegawatches.com

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Elypsra

Occasionally, it’s the subtle

variations which unveil

the most elegant designs.

Balmain’s brand new line, Elypsia,

is reinventing the rectangle, with

a wealth of delicately-wrought

curves. The result is a smart,

slender watch, just the right touch

of originality.

The world of geometric gures is

an endless source of inspiration.

Let the Balmain designers dip into

it and the traditional silhouettes

take on a new shape. Even a new

life. This is true of the rectangle,a watchmaking classic, which

has been rejuvenated under the

Elypsia traits.

The brand new collection from the

Maison de Saint-Imier features

a wider base for the rectangular

Elypsia case and rims that are

slightly dished and above all

rounded instead of angular. This

slight asymmetry gives it a rational

foundation, a serene tranquillity.

At the same time, this slender,

spare, smart watch shows an

abstract and dreamy nature. As for

the arabesques on the dial, they

awaken the nostalgic bres of the

very rst Balmain time-keepers.

Elypsia is available in a variety of

settings. Its 44 sparkling diamonds

put it in a separate class. It is

pomp personied with its yellow

case and black strap on white dial.It shows a touch of modernism

with its black dial and silvered

strap.

Smart and slender, Elypsia is just

like a Balmain woman - just the

right touch of originality.

www.balmain.com

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Serpenti

B

ulgari presents the

new Serpenti watch,

a contemporaryreinterpretation of one of the

brand’s most famous icons.The new

Serpenti watch is an extremely

original model featuring a complex

hand-crafted construction that

endows it with the stature of an

authentic jewellery masterpiece.

A wealth of creative variations,

constantly reinterpreted according

to a perpetually renewed vision

and brilliantly marrying the

entire palette of the hand-crafted jewellery, enamelling, goldsmithing

and watchmaking techniques, give

timeless life to the efgy of the

serpent.

Radiating an emblematic style

expressing the codes that

continue to guide the Italian

jeweller, Serpenti embodies the

quintessence of the values that

have earned Bulgari its unique

place in the world of authentically

creative luxury brands.The Serpenti collection comes

in steel or gem-set steel with a

single-coil bracelet, as well as in

gem-set rose gold on a single or

double-coiled bracelet.This model

in line with the historical heritage

of the House may be interpreted,

exclusively on demand, in a unique

Haute Joaillerie version that is

different every time.An authentic

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“secret” watch, this variation plays

with colours and respectively

combines, on its yellow or white

gold structure, semi-precious and

precious stones such as lapis lazuli,

turquoise and diamonds or blue

sapphires, emeralds and diamonds.

Serpenti thus offers a rened

expression of its legendary

status, elegantly transcending the

constraints of time.

www.bulgari.com

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G-Frame

The rened elegance and

pure femininity which inspire

Gucci’s signature style are

beautifully showcased in the new

G-Frame watch collection designed

by Creative Director Frida Giannini.

The new line, designed for both

day and evening, is characterizedby exceptional attention to detail,

unique materials and wearable

colours. The G-Frame collection

meets the need for a balanced

and sophisticated timepiece which

allows women to condently take

centre stage.

The watch has a pretty mirrored

dial enclosed by a case in the form

of an elongated rectangle or a chic

square. The sapphire glass of eachcase is nished with a bevelled

edge and the resulting pyramid

form lends depth to this graceful

design. Each dial displays baton

hands and is personalized with the

Gucci logo. The Gucci ‘G’ initial is

embossed on the side crown, used

to set hours and minutes.

Close attention is paid to every

detail, from the range of colours to

the precious stone decoration on

the more exclusive models.

As well as classic black, the

timepieces are available in beige,

antique rose and slate blue; these

colours apply to the satin straps

with matching mirrored dials inbrown, pink and blue. The rigid

bangle model, made entirely of

steel, displays the iconic Gucci

horsebit clasp closure, and the

precious version is adorned

with premium-quality diamonds

positioned at 6 and 12 o’clock.

The new G-Frame collection

combines practicality with

distinctive elegance. The rangeis distinguished by a wide variety

of timeless watches with delicate,

clean lines, striking the perfect

balance between a contemporary

graphic aesthetic and enduring

classic style.

www.gucci.com

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Emotions

Time to put some colour into

our lives! LOUIS ERARD is

decorating ladies’ wrists

with a line of bright, colourful

timepieces.

Designed for connoisseurs of ne

mechanical watchmaking, this

new line in the Emotion collection

reects the watchmaker’s credo

to perfection and encapsulates its

commitment to “Haute Horlogerie

at affordable prices”, the enduring

signature of all its creations.

Offered in navy blue and violet

to match a glamorous, summery

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look, the new Emotion takes on

a slight air of extravagance in

the cream-coloured version on a

python strap.

Housing an automatic mechanical

movement, it presents a vibrant

contrast between modernity, high

technology and timeless elegance.

To cater for other tastes, the steel

version also comes with diamonds,

64 of them delicately set on the

bezel. Another is decorated with

nine diamond hourmarkers on the

dial, adding a glittering facet to

this summer jewel.

In keeping with the values that

have built its reputation, LOUIS

ERARD has fullled its mission

by offering these new ladies’

timepieces at prices guaranteed to

put you in a good humour!

www.louis-erard.com

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Worldcode

The specications set

for making the new

WORLDCODE watch from

SAINT HONORE were verystraightforward: create most

elegant steel chronograph

imaginable. The full force of SAINT

HONORE savoir-faire rose to this

challenge and the result has met

every expectation.

The sophisticated design honours

the traditional codes of great

timepieces with particular

centre SAINT HONORE logo in the

1/10th second counter, and nely

worked hands are all part of the

powerful personality of the piece.

The round 41mm case melds into

a metal bracelet with supremely

clean lines, a three-piece work of

art, with each link tting perfectly

to the wrist for unparalleled

comfort. Not to be outdone, the

nish subtly dazzles with polished

and brushed effects.

www.saint-honore-paris.com

attention given to the bezel and

the strap.

The steel bezel decorated withsix Roman numerals, the true

signature of the WORLDCODE

watch, comes in four nishes

(colours): brushed steel, titanium,

bronze, and red gold. Each bezel

coordinates with an exclusive

dial, with the three counters and

day date that are typical of ETA

movement chronographs. Guilloche

engraving, “clous de Paris”, off-

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77 I PREMIUM - Autumn 201077 I PREMIUM - Winter 2010

PREMIUM I WATCHES

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Hamilton RailRoad 38 mm

Keeping modern womenon track

Aclassical Hamilton pocket

watch has symbolically shed

its chains and wrapped

itself around the wrist in the 38

mm Hamilton RailRoad Midday

Train. Circling the dial, markings

resembling sections of rail tracks

remind of the brand’s deep-

rooted railroad history, or inspire

reminiscing about model railways

in childhood playrooms. Applied

metallic indices and a date display

at three o’clock are easy to read,

taking the pace of the timing needs

of hectic lifestyles. There is a

choice of white or, black dial, and,

paying special tribute to today’s

moody and magnicent females,

is a set of easily interchangeable

straps.

www.hamiltonwatch.com

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Tissot Visodate1957 Automatic

Today’s Tissot Visodate 1957

Automatic has its roots in a

long history of innovation.

Inspiration for this timepiece comes

from watches released in the

1950s when Tissot celebrated its

centenary. A particular milestone

of that era was the integration of

a date display into the automatic

mechanism and the new watch

presents this feature in eye-

catching contemporary design.

Dynamism meetsnostalgia

A high-tech domed sapphire

crystal covers the lightly curved

dial, displaying the proven Tissot

expertise in bringing the latest

techniques and materials to

traditional Swiss watchmaking. The

case has a diameter of 40 mm and

a see-through back to ensure that

the timepiece’s inherent dynamism

is always on view. True to tradition,

the day and date are easily visible,

adding to the classical character

of the watch. Historical Tissot

logos on the dial and heritage

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T

he round dial with Roman

numerals has been the

face of time for around

800 years; the rectangular caselaunched almost a century ago

made the new-fangled wristwatch

popular among men as the

perfect complement to a well-

cut suit. These classic formats

endure because, in the hands

of a talented designer, they are

always contemporary. The new

BOSS Black Watches Collection

for 2010 illustrates this air for

bringing a fresh and modern lookto these ancient standards. It’s all

in the details: a new take on the

traditional chapter ring with Roman

numerals and a sunray nish that

radiates energy and optimism.

Contrasting textures, clear dials

and restrained styling are the

hallmarks of the new BOSS Black

Classic Contemporary Watches.

The aviator chronographHB-2006

This performance-oriented aviator

or pilot’s chronograph is designed

for situations where a tenth of

a second might make all the

difference. With the chronograph

engaged, the ying seconds hand

on the left goes round its subdial

60 times a minute, ready to recorda fraction of a second. The elapsed

minutes counterbalance the

running seconds below it, while the

dates look out on the lower right.

With a clear, wide dial, thin bezel,

traditional chronograph buttons

and Art-Deco numerals, this watch

will be at home equally in an open

cockpit or a boardroom. Available

on a steel bracelet with folding

Aviator Chronograph HB-2006

clasp or on a crocodile-pattern leather strap with pin buckle. Water-

resistant to 5 ATM.

www.hugoboss.com

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Rotary Watches, the

leading watch brand has

announced the launch of a

new generation of performance

timepieces under the Rotary

Aquaspeed brand. Originally

launched at the beginning of

2009, this impactful collection of

sports watches has cemented thecompany’s position as a market-

leader and designer of sports

timepieces.

115 years of family watch making

have resulted in the re-introduction

of a sports-led collection. Inspired

by models originally launched in

the 1950’s and 1960’s, the Rotary

Aquaspeed collection underlines

the company’s commitment tobroaden its portfolio beyond a pure

dress watch collection.

As the oldest remaining family

owned and run Swiss watch

brand, Rotary Watches’ portfolio

now includes timepieces that

are suitable for all manner of

sports and feature functions

such as helium pressure gauges,

Aquaspeed

aviation slide rules and rotating

divers bezels in both watch and

chronograph options.

The new additions to the range

take the Rotary Aquaspeed

collection further into the arena

of specialist sports watches. The

new Pacic family made its debut

in January 2010 but has now beenextended for Basel 2010 to include

three new pieces of impressive

46 mm proportions. Crafted from

stainless steel or black ion plating,

each model has a chronograph

movement to measure fractions of

time.

A new oversized selection of

aviator-style timepieces has also

been introduced. The trademarkslide rule is traditionally used by

aviation professionals but is now

a very popular addition to sports

watches. Each of the models

within this family also includes

a chronograph movement. The

serrated bezel adds the nishing

touches along with the use of

perforated leather on the two strap

models.

A series of strap models

specically targeting divers and

water-sports enthusiasts has also

been launched. Each is waterproof

to 300 metres and is therefore the

ideal choice for scuba diving. The

rotating divers bezel allows the

wearer to maintain a close eye onthe time and their oxygen supply.

Completing the next generation

is a truly impressive helium-lled

divers watch. The incorporation

of a second crown guards against

helium pressure damaging the

timepiece. It offers security and

peace of mind to divers that they

can wear their timepiece in high

pressure situations, safe in the

knowledge that it can be de-

pressurised at the water surface.

As with all Rotary watches, each

model is covered by the unrivalled

lifetime guarantee and each of

the Aquaspeed models is also

impervious to water thanks to the

company’s patented waterproof

standard.

www.rotarywatches.com

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Titoni presents a new exciting

model in its Impetus VI

collection. For the very rst

time this model is equipped witha power reserve indicator placed

on the dial: an essential feature

that shows how much energy the

mainspring is holding.

Thanks to it the wearer can easily

ensure that his watch will always

be ready for action. An embossed

circular zone is designed in the

power reserve indicator and, in

bigger scale, in the rest of the dial.

This creates a graceful play of

luminosity and tri-dimen¬sionality

in this otherwise very slender

model. New to this watch is also

the three-days date displayed at 3

o’clock.

It is through the transparent

sapphire crystal case back that the

mechanical self-winding movement

can be admired. The gold plated

oscillating weight, graced with the

Titoni brand name, is a fancy touch

for this model and is the delight of

every watch lover.

All these features well reect

the clean-cut allure of this model

while expressing the characteristic

attention to detail of all Titoni

watches.

In this collection, the passion

for the ne watchmaking art is

expressed in the attention to

detail: under its sleek, clean-cut

allure, one can nd practical yet

exquisite details that make this

watch unique in his genre.

The Impetus VI collection

Impetus VI

embo¬dies the Titoni’s commitment to the Swiss quality standards for

which the family business stands for since generations.

www.titoni.ch

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Esprit 2010 autumn/winter Timewear Collection

The line of Esprit gents’

watches now has an evenmore striking, masculine

look. This is reected in the new

case shapes, dial details and colour

elements, as well as technical

features such as rotating bezels

and water resistance of up 10 ATM

(100 metres). Classic, commercial

shapes and colours add a strong

masculine touch to the watches.

The new styles appeal to true

men who like to express their own

personality – whether classicallyunderstated or masculine sporty

Houston

The Houston range makes the

most of the latest technology to

create some exceptional designs.

The classic Houston features form

the basis of organically patterned

surfaces resembling ngerprints

or woven fabrics, as well as

styles reminiscent of disco ballsor pyramids. The new Houston

watches therefore extend the

range from the classically elegant

to the strikingly fashionable. The

watches combine perfectly with

the Houston jewellery line to make

suitable matches for every taste

and style.

Gents’ essential: VelocityChrono / Velocity

Sporty yet timeless –

VelocityVelocity is available either

as a chronograph model or a

three-hand version with date

display. Both feature a black,

aluminium-insert bezel with

minute graduation. The dial of

the chronograph model shows a

sporty side with a subtle carbon

look, while the three-hand version catches the eye with its sun ray-

effect dial. Waterproof to 10 ATM (100 metres) and with large luminous

index markers, the VelocityVelocity range is designed to meet the high

demands of gents’ watches.

www.esprit.com

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PREMIUM I WATCHES

ToyWatch Jelly Looped, which

are gambling on their colour

and powerful effect! Available

in 5 basic colours – pure White,

elegant Black, intriguing Dark

Blue, surprising Shocking Pink and

Lime - to be mixed and matched

with straps in the same colour onin another 10 captivating shades:

Blue, Brown, Dove Grey, Hunter

Green, Indigo, Orange, Purple Red,

Turquoise, Violet and Yellow.

“The ToyWatch Jelly Looped

Collection watches are designed

for those who base their look on

colour, but our experimentation

goes even further, overturning

Jelly Looped

traditions and proposing a new

loop fastening, which surrounds

the case and offers a full range of

colour combinations: from classic

pairings to daring contrasts,”

explains Mara Poletti, President of

ToyWatch.

But that’s not all! The concept of

colour becomes a life and style

choice inspired by chromotherapy

and has been translated into

high-impact packaging for the

Jelly Looped Collection: a pill-

shaped package which holds a

real panacea for your mood! The

windows of the brand’s agship

stores will also feature this theme

and will be dressed with huge

boxes of medicine containing the

ToyWatch pills.

The Jelly Looped watches are

available in a time only version,

with coloured plasteramic case,

quartz movement and colouredsilicone bezel, dial customised

with the ToyWatch logo and the

inscription “J-Looped”, waterproof

up to 5 ATM.

www.toy-watch.it

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PREMIUM I WATCHES


PREMIUM I WATCHES

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PREMIUM I WATCHES

Swiss fashion watch and

jewellery maker SWATCH

presents The Swatch New

Gent Collection. Ten trendy models

in understated, wintery colours

introduce a new, much bigger

Swatch watch inspired by the

legendary Swatch Gent Originals.

The original Gent watch head

was 34mm wide; the New Gent

Collection models are 41mm wide,

and the height of the case and

New Gent

crystal combined has increased

to 11mm. The much bigger

format gives the designers more

room to play: each model has a

large, colourful plastic case with

a generous, colour-coded dial,

a day/date window at 3 o’clock

and rugged, matt silicone straps

in complementary monochrome

colours. A contemporary restyling

of the classic Gent Original, the

Swatch New Gent Collection retains

the renowned Swiss watchmaker’s

signature use of trend-settingdesign, fashionable colours and

rugged, sporty materials. The new

collection takes the classic Swatch

Gent—creative, inventive and full

of stylish fun—and transforms it

into a bigger, bolder, positively

provocative statement. Designed

for the active man or woman with

an eye for the big new trends in

accessories and art for the wrist.

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PREMIUM I WATCHES

SUOB702 BLACK REBEL

Blacker than night, a classic

timekeeper for casually elegant

or perfectly formal occasions. The

solid black silicone strap and loop

of this striking New Gent lead the

fashion-conscious eye from the

buckle to the case, both fashioned

of solid matt black plastic. The sun

brushed black dial presents slim

tone-on-tone black hour indexes

and a tone-on-tone black day/date

window at 3 o’clock. Black hour

and minute hands with tone-on-

tone black highlights and a slim

black seconds hand mark the time

of day.

SUOW701 WHITE REBEL

Simply elegant, white and

fashionable for all occasions. The

solid white silicone strap and loop

of this superb New Gent match the

solid matt white plastic case and

buckle. The white dial features slim

tone-on-tone white hour indexes

and, at 3 o’clock, an elegant white-on-light grey day/date window. In

the absence of all numerals, white

hour and minute hands with white

superlite highlights and a slim

white seconds hand mark the time

of day.

SUOR701 RED REBEL

A bold, dynamic timepiece plays

with the primary colour of passion.The solid red silicone strap and

loop of this positively provocative

New Gent complement a matching

transparent red plastic case and

buckle. The sun brushed red dial

presents slim white indexes at all

hours and a black-on-white day/

date window at 3 o’clock. In the

absence of all numerals, shiny

metal hour and minute hands with

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PREMIUM I WATCHES

strappy shoes and a glistening

tiara. Her subtle silhouette

decorates the dial and shows off

her signature ponytail for good

measure.

Barbie Christmas Special2010 – time to celebrate

Barbie is the ideal ambassador for

the sparkle of the festive season.

The Barbie Christmas Special 2010

by Flik Flak has shiny printing

and a celestial design featuring

shining stars of celebration.

Barbie’s famous white poodle

has dressed up for the occasion

and Barbie’s fashionable outt

conrms that she is ready to party.

The watch will come with its own

special packaging and promises

to top the wish lists of trendy girls

everywhere.

Mattel

Mattel, Inc. (NYSE: MAT) isthe world leader in the design,

manufacture and commercialization

of toys and family products. The

Mattel family is made up of top-

selling brands such as Barbie®,

the most popular of all the dolls

created for playing with fashion,

Hot Wheels®, Matchbox®,

American Girl®, Radica® and

Tyco® R/C, in addition to the

Fisher-Price® brands, includingLittle People®, Power Wheels®

and comprehensive ranges of

fun-inspired toys. Including the

employees at its headquarters

in El Segundo, California, Mattel

has over 30,000 employees in 43

countries and regions and sells

its products in more than 150

countries.

www.fikfak.com

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J E W E L R Y A N D A C C E S S O R I E S

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PREMIUM I JEWELRY & ACCESSORIES


Chaumet, Jeweler o Emperor Napeoleon The First

Chaumet began in 1780 and its

story is closely linked to the

history of France. Exceptional

skills have been channeled through

the generations, seamlessly, from one

master jeweler to another.

The story begins with an encounter

between a brilliant Parisian jeweler,

Marie-Etienne Nitot- a formeremployee of Aubert, the jeweler of

Queen Marie-Antoinette- and Napoleon

Bonaparte.

Nitot caught the Emperor’s runaway

horse by its bridle and, as an

expression of Napoleon’s interest and

gratitude, the young jeweler was made

the ofcial Imperial jeweler.

The new Emperor was ambitious to

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Bloom Jewelry

Bloom jewelry features

feminine ower shapes

enhanced with sparkling

diamonds. With an appreciation forthe delicate simplicity of the natural

world Bloom has created diamond

oral pieces that are unique and

beautiful. Bloom designs are

sophisticated and attractive yet

draw attention to the wearers more

than to themselves.

Bloom designs employ delicate,

feminine styles and are light,

beautiful, and easy to wear. With

designs that range from casual to

elegant, Bloom jewelry’s creations

are suitable for any occasion,

from the most informal to the

most special. Each larger brilliant

diamond is surrounded by the

perfect number of small diamonds

to create a perfectly designed

diamond-encrusted ower.

Bloom creates jewelry that goes

anywhere with anything, yet never

goes out of style. Each jewelry

piece is inspired by a classic design

that emphasizes the quality,

femininity, and elegance of the

pieces themselves that are pretty,

feminine pieces to wear any day

in stylized unforgettable eight

petal diamond owers set in highly

polished white, yellow and rose

gold. Designed by jewelry artist

Bonimara, and handcrafted in 18

kt white, yellow, or pink gold in the

Milan studio.

Everlasting owers bloom in

glamorous rings, bracelets,

necklaces and more; a glamorous

addition to any jewelry collection.

www.kayalijewelry.com

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Pure Night

This elegant family of bijoux is

wonderfully evocative of Art

Nouveau and an era of hand-

crafted jewellery and art inspired

by the organic forms and owing

lines of Nature. All members of this sophisticated bijoux family

are fashioned of stainless steel

316L and black onyx, a naturally

occurring form of quartz.

The uppermost surfaces of the

oval, black onyx gemstones have

been facetted and polished to a

lustrous gleam, and the stones

themselves placed in polished

stainless steel settings enhanced

by delicate oral motifs.

The pendant, strung on a ne link

necklace, holds a large, facetted

and highly polished black onyxgem in a polished stainless steel

setting decorated with delicate

leaves drawn in steel. The bracelet

takes up this evocative theme with

four smaller, facetted and polished

black onyx gemstones on a chain,

each held in steel settings with a

graceful oral motif.

Similar black onyx stones dangle

from each of the earrings, adding a

dark lustre to the family. The ring

draws the eye to the fascinating

depths of a large, facetted black

onyx, while the stainless steel

setting presents a stylish variation

on the Art Nouveau theme with

owing curves and leaves wrapping

the stone in a gentle embrace.

For the sophisticated woman

of taste, this most elegant of

ensembles offers a complete set

of bijoux, perfect for any and all

festive occasions.

www.swatch.com

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N E W S

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PREMIUM I NEWS


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PREMIUM I NEWS


built over nearly 90 years, Gucci

is proud to be at the forefront of

initiatives like this that support

the preservation of the arts. It’s

an honor to partner with The

Recording Academy, which is not

only considered to be one of theworld’s leading music authorities,

but also a guardian of some of the

greatest musical milestones.”

“We have great admiration for

the important contribution Gucci

has made to the restoration and

preservation of cinema in recent

years, and are naturally delighted

that it has now chosen to extend

those efforts into music throughthis new partnership with The

Recording Academy,” said Neil

Portnow, President/CEO of The

Recording Academy, President

of the GRAMMY Foundation®,

and Chair of the Board of the

GRAMMY Museum®. “With the

increasing intersection between

music and fashion, we are proud

to collaborate with one of the most

iconic and philanthropic fashionhouses of today.”

Music has been, and continues to

be, a fundamental part of Gucci’s

heritage. Over time, Gucci has

counted some of the world’s most

iconic musicians as fans, including

GRAMMY Award-winning artists

Fergie of the Black Eyed Peas, Mary

J. Blige, Eric Clapton, Elton John,

John Legend, Alicia Keys, Madonna,Rihanna, Ringo Starr, Rod Stewart,

Barbra Streisand, Timbaland, and

Justin Timberlake.

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PREMIUM I NEWS


One of the world’s mosticonic golfers

Greg Norman’s nickname recalls

not only his Australian origins but

the aggressive playing style that

made him one of the world’s most

iconic and recognizable golfers.

Since turning professional, Norman

has won 91 events including 20 US

PGA tour titles and the British Open

Championship in 1986 and 1993.Throughout the late 80s and early

90s, Norman held the number one

position on golf’s world rankings for

an incredible 331 weeks.

Greg Norman – equallyimpressive off the course

In addition to his remarkable on-

course achievements, his successes

in business have been equallyimpressive. As chairman and CEO

of Great White Shark Enterprises,

Norman has established an

international business portfolio with

interests focused around golf and

the golng lifestyle. In recognition

of his accomplishments as a golfer,

sportsman, businessman, author

and philanthropist, Norman was

inducted into the World Golf Hall of

Fame in 2001.

OMEGA PresidentUrquhart: delighted thatNorman is part of theOMEGA family

OMEGA president Stephen

Urquhart said, “We all know that

Greg Norman is a golng legend.

Furthermore, he is one of the

game’s great personalities andis enormously popular both on

and off the course. We are very

much looking forward to this

partnership.”

Greg Norman and OMEGA:common values andsimilar objectives

Greg Norman is enthusiastic

about working with OMEGA,saying, “From the Apollo program

to the Olympic Games, OMEGA

has always set the standard for

precision and reliability. It is clear

that we not only share common

values but very similar objectives

in where we want to take our

respective businesses. I look

forward to developing a long-term

partnership with them.”

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PREMIUM I SHOPPING DIRECTORY


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Time Center Time Center Elite

Kayali Jewelry

Bulgari Boutique

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