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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Premature Online Marketing, Social Media, Street Marketing
and Print Advertising Campaign DMA: Los Angeles
Project Manager: Sean Bello [email protected]
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Overview of Campaign
This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com
Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.
• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter accounts. Campus Circle
We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
• Street Marketing – Postered and flyered various areas of Los Angeles for the film. Hand to hand flyer distribution at Comic-Con.
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Print ad in our 7/3 Issue
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Street Marketing – L.A. #1
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Street Marketing – L.A. #2
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Street Marketing – L.A. #3
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Street Marketing – L.A. #4
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Street Marketing – L.A. #5
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Street Marketing – L.A. #6
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Street Marketing – L.A. #7
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Street Marketing – L.A. #8
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Comic-Con – S.D. #1
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Comic-Con – S.D. #2
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Online Content
Page Views to date – 500
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 1.25 mill. Clicks – 681.
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Dedicated Email - LA Delivered – 22,815
Opened – 2,090 Clicks – 560
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Campus Circle
Newsletter Emails – 22,918 Opens – 2,400
Week Newsletter Campaign Clicks– 51
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Calendar Listing
Page Views – 106
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Film Trailer
Page Views – 119
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Sweepstakes
Page Views– 879 to date Entries – 532 to date
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Sweepstakes - Age
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Sweepstakes - Gender
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Sweepstakes - Ethnicity
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Sweepstakes - Status