preference for local vs. imported products - survey report

The Summary of Survey Result: Lokal vs Impor

1. WHEN BUYING A PRODUCT, DO YOU LOOK TO SEE WHERE THE PRODUCT IS MADE FROM?

Single Answer, Total Answer : 548

JakPat AppLeading mobile market research in indonesia

# Option Total Answer Percentage

1 Sometimes 288 52.55 %

2 Yes 179 32.66 %

3 No 81 14.78 %

Sometimes (52.55%)

Yes (32.66%)

No (14.78%)

2. WHEN BUYING A PRODUCT, ARE YOU MORE LIKELY TO PURCHASE A PRODUCT THAT IS MADE IN

INDONESIA OR MADE OUTSIDE OF INDONESIA?

Single Answer, Total Answer : 548


1 It depends on the product. 425 77.55 %

2 Made in Indonesia 110 20.07 %

3 Made outside of Indonesia 13 2.37 %

It depends on the product. (77.55%)

Made in Indonesia (20.07%)

Made outside of Indonesia (2.37%)

3. FOR THE FOLLOWING ITEMS, YOU WOULD PREFER TO BUY A PRODUCT THAT IS MADE IN...?

Grid, Total Answer : 548

Option : Clothes/Textiles

Indonesia (67.88%)

USA (12.96%)

Korea (7.12%)

Other (4.56%)

Japan (4.2%)

China (3.47%)

# Grid Total Answer Percentage

1 Indonesia 372 67.88 %

2 USA 71 12.96 %

3 Korea 39 7.12 %

4 Other 25 4.56 %

5 Japan 23 4.2 %

6 China 19 3.47 %

Option : TV

Japan (60.95%)

Korea (14.6%)

China (8.03%)

USA (7.48%)

Indonesia (6.57%)

Other (2.55%)


1 Japan 334 60.95 %

2 Korea 80 14.6 %

3 China 44 8.03 %

4 USA 41 7.48 %

5 Indonesia 36 6.57 %

6 Other 14 2.55 %

Option : Computer/Laptop/Tablet

Japan (42.7%)

USA (27.55%)

Korea (10.04%)

China (8.94%)

Other (6.93%)

Indonesia (4.01%)


1 Japan 234 42.7 %

2 USA 151 27.55 %

3 Korea 55 10.04 %

4 China 49 8.94 %

5 Other 38 6.93 %


Option : Handphone

Korea (34.49%)

Japan (20.99%)

USA (20.26%)

China (11.5%)

Other (7.48%)

Indonesia (5.47%)


1 Korea 189 34.49 %

2 Japan 115 20.99 %

3 USA 111 20.26 %

4 China 63 11.5 %

5 Other 41 7.48 %


Option : Car

Japan (38.5%)

USA (19.89%)

Korea (16.97%)

Other (10.04%)

Indonesia (7.66%)

China (7.12%)


1 Japan 211 38.5 %

2 USA 109 19.89 %

3 Korea 93 16.97 %

4 Other 55 10.04 %


6 China 39 7.12 %

Option : Sports Products/Equipment (tennis rackets, backpacks, etc.)

Indonesia (32.66%)

USA (26.82%)

Japan (17.7%)

China (11.31%)

Other (7.48%)

Korea (4.2%)


1 Indonesia 179 32.66 %

2 USA 147 26.82 %

3 Japan 97 17.7 %

4 China 62 11.31 %

5 Other 41 7.48 %

6 Korea 23 4.2 %

Option : Computer Electronics (portable external hard drive, mouse, flash drive, speakers, etc.)

Japan (36.86%)

USA (20.26%)

China (15.15%)

Indonesia (13.69%)

Other (7.12%)

Korea (7.12%)


1 Japan 202 36.86 %

2 USA 111 20.26 %

3 China 83 15.15 %


5 Other 39 7.12 %

6 Korea 39 7.12 %

Option : Cosmetics / Beauty Products

Indonesia (49.64%)

Korea (18.98%)

USA (11.68%)

Japan (8.76%)

Other (8.76%)

China (2.37%)


1 Indonesia 272 49.64 %

2 Korea 104 18.98 %

3 USA 64 11.68 %

4 Japan 48 8.76 %

5 Other 48 8.76 %

6 China 13 2.37 %

Option : Shoes

Indonesia (44.89%)

USA (31.93%)

Other (8.76%)

Japan (6.39%)

Korea (4.56%)

China (3.65%)


1 Indonesia 246 44.89 %

2 USA 175 31.93 %

3 Other 48 8.76 %

4 Japan 35 6.39 %

5 Korea 25 4.56 %

6 China 20 3.65 %

Option : Camera / Video Camera

Japan (48.91%)

USA (21.17%)

Korea (10.58%)

Indonesia (6.93%)

Other (6.57%)

China (6.02%)


1 Japan 268 48.91 %

2 USA 116 21.17 %

3 Korea 58 10.58 %


5 Other 36 6.57 %

6 China 33 6.02 %

4. CHECK ALL OF THE REASONS YOU WOULD BUY A PRODUCT THAT IS 'MADE IN INDONESIA.'

Multiple Answer, Total Answer : 548

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

7

It greater supports the economy in Indonesia. (54.01%)

It is cheaper than buying the same product that is made abroad. (49.45%)

I buy Indonesian products because I am proud to be Indonesian. (45.62%)

I buy local products to encourage Indonesian entrepreneurship. (38.32%)

When I buy Indonesian products, I am supporting Indonesian workers to make sure that they have

jobs. (33.58%)

The quality is better. (27.19%)

Other option (2.92%)


1 It greater supports the economy in Indonesia. 296 54.01 %

2 It is cheaper than buying the same product that is made abroad. 271 49.45 %

3 I buy Indonesian products because I am proud to be Indonesian. 250 45.62 %

4 I buy local products to encourage Indonesian entrepreneurship. 210 38.32 %

5 When I buy Indonesian products, I am supporting Indonesian workers to make sure that they have jobs.184 33.58 %

6 The quality is better. 149 27.19 %

7 Other option 16 2.92 %

Other Option

# Answer Total Answer Percentage

1 lebih murah 1 0.18 %

2 lebih gampang dijumpai di toko2 terdekat 1 0.18 %

3 harga barang indinesia lrbih mahal dan kualita kurang baik 1 0.18 %

4 beberapa barang berkualitas bagus 1 0.18 %

5 untuk kosmetik menyesuaikan kulit tropis 1 0.18 %

6 tergantung produknya apa dulu, yng jelas produk lokal lebih murah, apalagi murah dn kualitas bagus1 0.18 %

7 terjamin halal 1 0.18 %

8 saya jarang membeli produk indonesia 1 0.18 %

9 untk makanan atw minuman krn lebih yakin ke halal lan nya 1 0.18 %

10 jika lebih bagus dari pada yang luar, itu tergantung 1 0.18 %

11 terkadang barang buatan indonesia lebih bagus 1 0.18 %

12 terkadang kualitasnya tidak kalah bagus dari produk impor 1 0.18 %

13 produk indonesia tidak kalah bagus dgn produk lainnya 1 0.18 %

14 Karena saya menyukai / tertarik dengan barang tersebut. 1 0.18 %

15 karena produk impor pun kebanyakan produksinya di Indonesia 1 0.18 %

5. IDENTIFY THE COUNTRY OF ORIGIN OF THE FOLLOWING COMPANIES/BRANDS.

Grid, Total Answer : 548

Option : Nokia

Other (49.64%)

I don't know (13.5%)

USA (12.77%)

Japan (11.68%)

Indonesia (5.11%)

China (4.56%)

Korea (2.92%)


1 Other 272 49.64 %

2 I don't know 74 13.5 %

3 USA 70 12.77 %

4 Japan 64 11.68 %


6 China 25 4.56 %

7 Korea 16 2.92 %

Option : Samsung

Korea (70.44%)

Japan (11.31%)


China (4.74%)

Other (3.47%)

USA (2.74%)

Indonesia (1.82%)


1 Korea 386 70.44 %

2 Japan 62 11.31 %

3 I don't know 31 5.66 %

4 China 26 4.74 %

5 Other 19 3.47 %

6 USA 15 2.74 %


Option : Apple

USA (81.2%)


Other (3.65%)

Japan (2.37%)

China (2.01%)

Indonesia (1.82%)

Korea (1.64%)


1 USA 445 81.2 %

2 I don't know 41 7.48 %

3 Other 20 3.65 %

4 Japan 13 2.37 %

5 China 11 2.01 %


7 Korea 9 1.64 %

Option : LG

Korea (44.16%)

Japan (21.53%)


China (6.75%)

USA (5.11%)

Other (2.19%)

Indonesia (2.19%)


1 Korea 242 44.16 %

2 Japan 118 21.53 %

3 I don't know 100 18.25 %

4 China 37 6.75 %

5 USA 28 5.11 %

6 Other 12 2.19 %


Option : Polytron

Indonesia (29.38%)

Japan (29.01%)


China (9.49%)

Korea (3.65%)

USA (3.47%)

Other (1.46%)


1 Indonesia 161 29.38 %

2 Japan 159 29.01 %

3 I don't know 130 23.72 %

4 China 52 9.49 %

5 Korea 20 3.65 %

6 USA 19 3.47 %

7 Other 8 1.46 %

Option : Nike

USA (65.51%)


Indonesia (6.57%)

Other (5.11%)

Japan (4.38%)

China (2.19%)

Korea (1.46%)


1 USA 359 65.51 %

2 I don't know 82 14.96 %


4 Other 28 5.11 %

5 Japan 24 4.38 %

6 China 12 2.19 %

7 Korea 8 1.46 %

Option : Polygon


Indonesia (29.2%)

USA (17.34%)

Japan (9.31%)

Other (4.74%)

China (4.38%)

Korea (1.82%)


1 I don't know 183 33.39 %


3 USA 95 17.34 %

4 Japan 51 9.31 %

5 Other 26 4.74 %

6 China 24 4.38 %

7 Korea 10 1.82 %

Option : Adidas

USA (51.46%)


Other (15.88%)

Indonesia (7.85%)

Japan (3.83%)

Korea (2.19%)

China (0.91%)


1 USA 282 51.46 %

2 I don't know 99 18.07 %

3 Other 87 15.88 %


5 Japan 21 3.83 %

6 Korea 12 2.19 %

7 China 5 0.91 %

Option : Tresemme


USA (27.74%)

Other (11.13%)

Indonesia (10.77%)

Japan (7.3%)

Korea (6.2%)

China (3.1%)


1 I don't know 186 33.94 %

2 USA 152 27.74 %

3 Other 61 11.13 %


5 Japan 40 7.3 %

6 Korea 34 6.2 %

7 China 17 3.1 %

Option : ASUS

China (23.18%)


Other (14.96%)

Japan (11.86%)

USA (11.13%)

Indonesia (8.39%)

Korea (8.03%)


1 China 127 23.18 %

2 I don't know 124 22.63 %

3 Other 82 14.96 %

4 Japan 65 11.86 %

5 USA 61 11.13 %


7 Korea 44 8.03 %

preference for local vs. imported products - survey report

Devices & Hardware

outside of indonesia

option total answer

grid total answer percentage

clothestextiles indonesia

shoes indonesia

tv japan

computerlaptoptablet

car japan